Company or client name:

Address:
PR Contact:
Contact Details:

Release Deadline

Title/Headline (CAPITAL LETTERS AND UNDERLINE)

Lead paragraph
Dateline (City, Month, Date) – Answer questions on WHO, WHAT, WHERE, WHEN (who – organization,
individual, What- was the event, Where and when (or duration of) event was held

(*date should either be on the event day or a day after, location of the event should be the same as city in
the dateline)

Body/Subsequent paragraphs

Subsequent paragraphs – Elaborate on WHY, HOW & include DIRECT QUOTATIONS

(Why – objective of launching or event or reason for product or service, How – description of the proceedings;
mostly dependent on the scenario or type of event)

(Include direct quotes from experts / relevant publics - journalists prefer direct quotes; you should include
name and title of your source before or after quote)

First line (begins with 1st paragraph) new paragraph should be indented except for lead paragraph*

-more-
(if the release runs more than a page, include “-more-” within dashes at the bottom center of the page)
Write the first word in the title of the news release/Page 2
(E.g. If the title is on “Say No to Littering” Say/page2

Final paragraph
(Restate and summarize key points Who, What & When)

Boilerplate – titlecase and underlined (example: About UTAR)

(Company backgrounder - 1 paragraph ONLY. IF a JOINT News Release INCLUDE BOTH or MORE company
backgrounders in DIFFERENT paragraphs)

-end- / ### / -30- /#####

(the end of the release is signified by using “-end-” or “-30-” or “###” at the bottom centre of the page)