Product

Marketing Brief
Overview
Write a brief background of the product or service your team will launch soon.

Target Audience
Describe the groups of people that will be the focus of your launch.

Demographics

Age range
Gender
Income
Occupation

Psychographics

Lifestyle
Hobbies
Values

Challenges

Communication Channels
 Goals and Objectives
List the goals of your launch and their impact on the business.

Add more as needed

Be specific
Make sure that the goals are measurable and realistic

Key Message
Indicate the main message you want your target audience to receive across all marketing
channels your team will employ.

Strategy
Illustrate your strategy to deliver that message to your target audience. Add the channel and
corresponding plans, task owners, deadlines, and metrics. You can also mention or assign
tasks to fellow Canva users. Just @ them directly and tap the bell to send them a notification.
Marketing Channel
Owners Due Dates Metrics
Channels Plans

ex. Social Launch ads on Link clicks and

Media teaser posts Nyle Alcott Feb 17, 2030  engagement
Marketing on Instagram rate

Timeline

Briefing Planning & Production Launch

 Jan 30, 2030   Feb 15, 2030   Mar 27, 2030 

Notes

Use this space for links to references or reminders your team should know about.
You can also mention fellow Canva users in your Canva Doc. Just @ them directly on the document and
tap the bell to send them a notification.