GERMANY

- Youth IP perception and online behaviour -

DIGITAL CONTENT
Usage of illegal sources
Intentionally Intentionally
GERMANY EU
CONTENT

Unintentionally Unintentionally
Don’t use
18% 7% 58% 17% 25% 13% 40% 22% Don’t use
Don’t know Don’t know

Main digital content accessed from illegal sources

90
80% 85%
56%
Films
ONLINE

and series 45 41%

Music 19% 29%
GERMANY
Games 0 EU

Main reasons to choose illegal sources

PERSONAL
69% 67% PRICE 38% 38% USE ONLY

NO NEED FASTER
36% TO REGISTER 33% TO ACCESS
GERMANY
EU

Reasons to stop using illegal sources

47%
Risk of punishment
36%
45%
Availability of affordable content
58%
41% Bad personal experience
28%
GERMANY
EU
 GERMANY

PHYSICAL GOODS
Bought counterfeit goods online
GOODS

Intentionally GERMANY EU Intentionally

Unintentionally Unintentionally
Don’t buy 8% 7% 74% 11% 12% 10% 68% 10% Don’t buy
Don’t know Don’t know

Main counterfeit goods purchased online

46%
PHYSICAL

38% 33%
40
30% 29%
Clothing
20 19%
Electronics
GERMANY
Footwear 0 EU

Main reasons to buy counterfeit goods online

CHEAPER
48% 58% THAN GENUINE
34% GOOD VALUE

CAN’T TELL
31% 30% INDIFFERENCE 30% THE DIFFERENCE GERMANY
EU

Reasons to stop buying counterfeit goods online

59% GERMANY
41% Bad personal experience
EU
39% Bad experience of friends/family
27%
39% Bad experience of others
33% Risk of punishment
27%
45% Availability of affordable originals

COMMUNICATING ON PIRACY AND COUNTERFEITING

Your credit card
details could be stolen 84% 52% Counterfeit goods
and piracy are not cool
Your computer could be
infected by viruses 74% 58% Counterfeit goods can be
bad for the environment

You could be fined 79% 62% Counterfeits and piracy

harm creators and artists
Counterfeits and piracy
Counterfeit goods don't come
with a guarantee 71% 71% can take the job of someone
you know
Money spent on
counterfeit goods supports
organised crime
72% 70% Counterfeit goods
can be dangerous