Introduction to Tourism Prof.

Ma Aiping

Tourism in Myanmar

Date : October, 2021 Presented by Ms. ZU ZU MAY

Beijing International Studies University

 Content
01 Intro to Myanmar
04 Tourism Resources

02 Intro to Tourism
05
Tourism Practices &
Industry in Myanmar Problems

Structure of Tourism
03 Industry in Myanmar 06 Tourism Recovery Plan
 01. Introduction to Myanmar

Location - Southeast Asia

Border Countries - Thailand, Laos, China, India,

Bangladesh

Populations - 54 Millions

Capital - NAY PYI TAW

Culture - Different ethnic and religious

backgrounds
02. Intro to Tourism Industry in Myanmar
❑ Myanmar’s tourism industry experienced a major transformation after the
country’s democratization in 2011 and has been growth.
❑ Myanmar is blessed with a large number of tourist attractions.
❑ There is a great potential growth for the tourism industry
❑ Compared to ASEAN countries, it is still relatively undeveloped.

Income Contribution
❑ In 2019 – total contribution for tourism sector to country’s economy – 4.6 %
of GDP
❑ Direct contribution – 1.6 % of GDP

Employment Contribution
❑ Total employment across the tourism supply chain – 1.07 million
❑ Directly employed – 0.34 million (1.57 % of total employment) – 2019
❑ Tourist Arrivals in Myanmar

Tourist Arrivals
5000000
4500000
4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
2017 2018 2019 2020
Tourist Arrivals 3443133 3551428 4364101 903343

❑ China, Thailand and Japan are the largest source markets for our country.
➢Who comes to Myanmar?
❑ Most visitors arriving to Myanmar by Nationality
1. China
2. Thailand
3. Korea
4. Japan
5. United States

❑ Asia 59 %
❑ Europe 26 %
 03. Structure of Tourism Industry in Myanmar
Tourism
Industry

Public Private
Sector Sector
MINISTRY OF HOTELS Stakeholders
AND TOURISM

Branch Offices Accommodation Transportation Food Services Tourism

Sector Sector Sector Services Sector
RTC / DMO Myanmar Tourism
Hotels Tour Company Federation
Regional Cooperation with Air
Motels Car Rental
Sea Restaurants 11 Associations
Guest-house Airline tickets
ASEAN Road Night Market
CBT agency
GMS
ACMECS
02 Railway
Souvenir Shop
BIMSTECS
PATA

03 Local
Travellers
People
 Organization Chart of Public Sector
Ministry of Hotels and Tourism (Myanmar)

Union Minister’s Office Directorate of Hotels and Tourism

❑ Administration and H.R Management ❑ Hotels and Tourism Supervising Department

❑ Policy Department ❑ Training and Education Department

❑ Planning and Statistics Department ❑ Planning Department

❑ Internal Audit and Finance Department ❑ International & Regional Cooperation Department

❑ Public Relation and Information Department ❑ Tourism Promotion Department

❑ Executive Office ❑ Administration and Finance Department

Associations of Myanmar Tourism Federation
(Private Sector)
❑ Myanmar Hoteliers Association
❑ Union of Myanmar Travel Association
❑ Myanmar Tourism Marketing
❑ Myanmar Hospitality Professionals Association
❑ Myanmar Restaurants Association
❑ Myanmar Tourism Transportation Association
❑ Myanmar Souvenir Entrepreneurs Association
❑ Domestic Pilgrimage & Tour Operators Association
❑ Myanmar Tourist Health Care and General Services Association
❑ Myanmar Tourist Guides Association
❑ Myanmar Tourism Human Resources Development Association
 International and Regional Cooperation

❑ United Nations World Tourism Organization

❑ Association of South East Asian Nations
❑ Pacific Asia Travel Association
❑ Greater Mekong Sub-region
❑ Bay of Bengal Initiative for Multi-sectoral Technical and Economic Cooperation
❑ Ayeyawady-Chao Phraya-Mekong Economic Cooperation Strategy
❑ ACC
❑ AKC
❑ AJC
 Stakeholders

Sector 2017 2018 2019 2020

Tour Guides 7820 8069 9032 9445

Tour Companies 2593 2712 3188 3372

Outbound Tour Companies 429 553 724 793

Hotels/ Motels/ Guesthouses 1590 1704 1964 2204

04. Tourism Resources
Attractions
01
Natural Resources – Caves, Coral reefs, Lakes, Beaches, Rivers,
Islands, Mountains

Cultural Resources – Historical buildings, Pagodas, Festivals, 135

tribes’ culture and traditions, Delicious Cuisine, Handicrafts,
Traditional Customs, Traditional Arts & Architecture, Traditional
Costumes

Activities
02
Sightseeing, Ballooning, Cycling, Motorbikes tours, Kayaking &
Rafting, Caravans tours, Trekking, Community-Based Tourism, Cruise
Tours
Destinations and Attractions in Myanmar
The most visited destinations in Myanmar

Bagan

- The most popular destinations

- Thousands of temples, pagodas and
stupas
- Capital of the first Burmese Empire

Inle Lake

- One of the top tourist destinations

- Famous for leg-rowing technique, stilt
house, floating gardens
The most visited destinations in Myanmar

Yangon
- One of the most well-known city
- Historical city
- Famous for pagodas, colonial buildings and
bustling markets

Mandalay

- Amazing tourist destinations

- Often called the cultural city

Myanmar Tourism Vision
“We intend to use tourism to make
Myanmar – a better place to live in-
to provide more employment and
greater business opportunities for all
our people, to contribute to the
conservation of our natural and
cultural heritage and to share with
us our rich cultural diversity.”
Guiding Principles
➢ To carry this vision forward- (9) aims of the Tourism
Policy as guiding principles.
❑ Develop tourism as a national priority sector
❑ Promote broad-based local social and economic
development
❑ Maintain cultural diversity and authenticity
❑ Conserve and enhance Myanmar’s protected areas and
natural environments
❑ Compete on product richness, diversity and quality
❑ Ensure the health, safety and security of visitors
❑ Strengthen institutional capacity to manage tourism
❑ Develop a well-trained and rewarded workforce
❑ Minimize unethical practices
 Problems in Tourism Sector
of Myanmar
❑ Lack of trained human resources

❑ Insufficient public services, infrastructure and financial

systems

❑ Weak regulatory environments

❑ Insufficient coordination among and between the public

and private sectors

❑ Lack of accurate tourism information

 06. Tourism Recovery Plan
❑ Will vaccinate all tourism and hospitality staffs to enable hotels and guesthouses across the country to
reopen.
❑ Cooperates with ASEAN in – drawing ASEAN level policies for recovery of business and the common
health guidelines, implementing ASEAN Travel Corridor, recognizing Travel Pass and Safely Protocol and
establishing ASEAN Recovery Fund.
❑ Myanmar Tourism Strategic Recovery Roadmap (MTSRR) (2021-2025) was provided by the Ministry of
Hotels and Tourism with cooperation with UNWTO and Luxembourg Development Cooperation Agency
Immediate Action - To boost the domestic tourism and ensure the safety protocols
Medium-Term Action - To rebuild visitor demand and improve product offerings
Long-Term Action - To develop a more balanced, responsible and sustainable
tourism sector
Priorities for restarting tourism
in Myanmar
❑Put safety first
❑Promote domestic tourism
❑Phased approach for reopening to international travel
❑Improve destination management and market
segmentation
❑Revise the current approach to marketing and
promotion
❑Build supportive business environment
❑Invest in human resources
Thank You