2 Evolution From Traditional To New Media

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Lesson Objectives:

At the end of the lesson, the learners will be able to:

Examine the technology or resources available during


the prehistoric age, the industrial age, the electronic age, and
the new or digital age; and

Identify the devices used by people to communicate


with each other, store information, and broadcast
information across different ages.
Media Then…
If the Titanic sank somewhere in the Atlantic
Ocean, how do you think the news reached
people in England and New York at that time?

If the Titanic sank today, in what format would


people receive or read the news?
Pre-Industrial Age (Before 1700s)
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze, copper
and iron.

Clay Tablets in Papyrus in Egypt


Wood Block printing
Mesopotamia (2400 BC) (2500 BC)
press (220 AD)

Cave Paintings
(35,000 BC) Mayan Region
Dibao in China Acta Diurna in Codex (5th Century)
(2nd Century) Rome (130BC)
Industrial Age (1700s – 1930s)
People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products
(including books through the printing press).

Motion picture
Newspaper – The London photography/
Gazette (1640) Typewriter projection (1890)
Telegraph

Printing Press Punch Cards


(19th Century) Motion Picture Commercial motion
with sound (1926) pictures (1913)
Electronic Age (1930s – 1980s)
The Invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication became
more efficient.

OHP, LCD
Television (1941) Projectors

Large Electronic Computers


EDSAC (1949) , UNIVAC
I(1951)

Transistor
Radio Mainframe Computers
PCs HP9100A(1968) IBM 704 (1960)
Apple 1(1976)
Information Age (1900s – 2000s)
The Internet paved the way for faster communication and the creation of
the social network. People advanced the use of microelectronics with the invention
of personal computers, mobile devices, and wearable technology.
Pre-Industrial Age (Before 1700s) Industrial Age (1700s to 1930s)
People discovered fire, developed People used the power of steam,
paper from plants, and forged weapons and developed machine tools, established iron
tools with stone, bronze, copper and iron. production, and the manufacturing of
various products (including books through
the printing press).
Electronic Age (1930s to 1980s) Information Age (1900s to 2000s)
The Invention of the transistor The Internet paved the way for
ushered in the electronic age. People faster communication and the creation of
harnessed the power of transistors that led the social network. People advanced the
to the transistor radio, electronic circuits, use of microelectronics with the invention
and the early computers. In this age, long of personal computers, mobile devices, and
distance communication became more wearable technology.
efficient.
Activity: “Knowing Your Media at Different Ages”

What format/ equipment did What format/ equipment did What format/ equipment did
Age people use to communicate people use to store people use to share or
with each other? information? broadcast information?

Pre-Industrial Age

Industrial Age

Electronic Age

Information Age
Activity: “Knowing Your Media at Different Ages” (Answers)

What format/ equipment did What format/ equipment did What format/ equipment did
Age people use to communicate people use to store people use to share or broadcast
with each other? information? information?

Traditional paper and writing Traditional paper and writing


Traditional paper and
Pre-Industrial Age materials, cave paintings/ materials, cave paintings/ stone
writing materials
stone tablets tablets

Printing press or books,


Industrial Age Paper and pen, Typewriter Printing Press or books
Newspaper/ magazines

Printing press or books,


Telegraph, Telegram, Printing Press or books,
Electronic Age Computers, Radio/ Newspaper/
Telephone, Computers Computers
magazines, PCs
Personal Computers, Mobile Printing press or books, digital Printing press or books, Newspaper/
magazines, TV, Radio, digital books,
Phones, Smartphones, books, PCs, Mobile phones,
Information Age websites, Mobile phones,
Wearable technology, Social Smartphones, Wearable Smartphones, Wearable Technology,
Media Technology, Social Media Social Media
Given the available media that we now
have in the world, what are its roles
and functions in a democratic society?

In what way does media affect your life


(personal, academic, social, others)?

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