FINLAND

- Youth IP perception and online behaviour -

DIGITAL CONTENT
Usage of illegal sources
Intentionally Intentionally
FINLAND EU
CONTENT

Unintentionally Unintentionally
Don’t use
28% 11% 47% 14% 25% 13% 40% 22% Don’t use
Don’t know Don’t know

Main digital content accessed from illegal sources

84%
90 85%
Films
and series 56%
ONLINE

Music 45 40%
31% 29%
Games
FINLAND
Sport events 0 EU

Main reasons to choose illegal sources

FASTER
66% 67% PRICE 39% 33% TO ACCESS

BETTER PERSONAL
38% SELECTION
38% USE ONLY
FINLAND
EU

Reasons to stop using illegal sources

67%
Availability of affordable content
58%
33% FINLAND
Risk of punishment
36% EU

26% Bad personal experience

28%
 FINLAND

PHYSICAL GOODS
Bought counterfeit goods online
GOODS

Intentionally FINLAND EU Intentionally

Unintentionally Unintentionally
Don’t buy 12% 5% 74% 10% 12% 10% 68% 10% Don’t buy
Don’t know Don’t know

Main counterfeit goods purchased online

52% 46%
PHYSICAL

Clothing
Electronics 40 33%
Footwear 21% 19% 19%
20
Jewellery FINLAND
and watches 0 EU

Main reasons to buy counterfeit goods online

CHEAPER
62% 58% THAN GENUINE 32% 30% INDIFFERENCE

15% CONVENIENCE 26% GOOD VALUE FINLAND

EU

Reasons to stop buying counterfeit goods online

50%
Availability of affordable originals
45%
45%
41% Bad personal experience FINLAND
EU
19% Risk of punishment
27%
27% Bad experience of friends/family

COMMUNICATING ON PIRACY AND COUNTERFEITING

Your credit card
details could be stolen 88% 43% Counterfeit goods
and piracy are not cool
Your computer could be
infected by viruses 81% 56% Counterfeit goods can be
bad for the environment

You could be fined 73% 65% Counterfeits and piracy

harm creators and artists
Counterfeits and piracy
Counterfeit goods don't come
with a guarantee 74% 61% can take the job of someone
you know
Money spent on
counterfeit goods supports
organised crime
68% 70% Counterfeit goods
can be dangerous