NETHERLANDS

- Youth IP perception and online behaviour -

DIGITAL CONTENT
Usage of illegal sources
Intentionally Intentionally
NETHERLANDS EU
CONTENT

Unintentionally Unintentionally
Don’t use
37% 10% 34% 19% 25% 13% 40% 22% Don’t use
Don’t know Don’t know

Main digital content accessed from illegal sources

90
90% 85%

52% 56%
Films
ONLINE

and series 45

Music 26% 29%

NETHERLANDS
Games 0 EU

Main reasons to choose illegal sources

77% 67% PRICE 38% 33% FASTER

TO ACCESS

PERSONAL NETHERLANDS
35% 38% USE ONLY EU

Reasons to stop using illegal sources

41%
Availability of affordable content
58%

41% NETHERLANDS
Risk of punishment
36% EU

30% Bad personal experience

28%
 NETHERLANDS

PHYSICAL GOODS
Bought counterfeit goods online
GOODS

Intentionally NETHERLANDS EU Intentionally

Unintentionally Unintentionally
Don’t buy 10% 7% 73% 11% 12% 10% 68% 10% Don’t buy
Don’t know Don’t know

Main counterfeit goods purchased online

46%
PHYSICAL

Clothing

Electronics
40 33% 32% 33%
Footwear 20
20% 19%
NETHERLANDS
Telecom
0 EU

Main reasons to buy counterfeit goods online

CHEAPER
72% 58% THAN GENUINE
40% 30% INDIFFERENCE

33% 26% GOOD VALUE

NETHERLANDS
EU

Reasons to stop buying counterfeit goods online

41% NETHERLANDS
41% Bad personal experience
EU
34% Availability of affordable originals
45%
29%
Bad experience of friends/family
27%
27% Risk of punishment

COMMUNICATING ON PIRACY AND COUNTERFEITING

Your credit card
details could be stolen 81% 37% Counterfeit goods
and piracy are not cool
Your computer could be
infected by viruses 76% 53% Counterfeit goods can be
bad for the environment

You could be fined 73% 54% Counterfeits and piracy

harm creators and artists
Counterfeits and piracy
Counterfeit goods don't come
with a guarantee 66% 69% can take the job of someone
you know
Money spent on
counterfeit goods supports
organised crime
65% 66% Counterfeit goods
can be dangerous