LU XEMBO URG

- Youth IP perception and online behaviour -

DIGITAL CONTENT
Usage of illegal sources
Intentionally Intentionally
LUXEMBOURG EU
CONTENT

Unintentionally Unintentionally
Don’t use
45% 7% 30% 18% 25% 13% 40% 22% Don’t use
Don’t know Don’t know

Main digital content accessed from illegal sources

92%
90 85%
Films
and series 56%
52%
ONLINE

Music
45
29%
Games
10% 10% LUXEMBOURG
Sport events 0 EU

Main reasons to choose illegal sources

ABLE TO ACCESS
61% 67% PRICE 43% NO NEED 36% SINGLE ITEMS
TO REGISTER

PERSONAL FASTER LUXEMBOURG

38% USE ONLY
33% TO ACCESS EU

Reasons to stop using illegal sources

46% LUXEMBOURG
Risk of punishment
36% EU

44%
Availability of affordable content
58%
28% Bad experience of others
28% Bad personal experience
 LUXEMBOURG

PHYSICAL GOODS
Bought counterfeit goods online
GOODS

Intentionally LUXEMBOURG EU Intentionally

Unintentionally Unintentionally
Don’t buy 11%6% 80% 3% 12% 10% 68% 10% Don’t buy
Don’t know Don’t know

Main counterfeit goods purchased online

46%
PHYSICAL

Clothing
Electronics 40 34% 33%
Footwear
20
20% 19% 19%
Music LUXEMBOURG
and films 0 EU

Main reasons to buy counterfeit goods online

CHEAPER PROTEST AGAINST

64% 58% THAN GENUINE
48% BIG BRANDS
27% AVAILABILITY

30% INDIFFERENCE 26% GOOD VALUE

LUXEMBOURG
EU

Reasons to stop buying counterfeit goods online

42%
27% Risk of punishment LUXEMBOURG
EU
39%
27% Bad experience of friends/family

31%
Availability of affordable originals
45%
41% Bad personal experience

COMMUNICATING ON PIRACY AND COUNTERFEITING

Your credit card
details could be stolen 92% 38% Counterfeit goods
and piracy are not cool
Your computer could be
infected by viruses 83% 61% Counterfeit goods can be
bad for the environment

You could be fined 80% 59% Counterfeits and piracy

harm creators and artists
Counterfeits and piracy
Counterfeit goods don't come
with a guarantee 71% 82% can take the job of someone
you know
Money spent on
counterfeit goods supports
organised crime
80% 78% Counterfeit goods
can be dangerous