BU LGARIA

- Youth IP perception and online behaviour -

DIGITAL CONTENT
Usage of illegal sources
Intentionally Intentionally
BULGARIA EU
CONTENT

Unintentionally Unintentionally
Don’t use
27% 15% 25% 33% 25% 13% 40% 22% Don’t use
Don’t know Don’t know

Main digital content accessed from illegal sources

91% 85%
90
70%
56%
Films 49%
ONLINE

and series 45
29%
Music
BULGARIA
Games 0 EU

Main reasons to choose illegal sources

68% 67% PRICE 46% 38% PERSONAL

USE ONLY

FASTER TO BULGARIA
42% 33% ACCESS EU

Reasons to stop using illegal sources

57%
Availability of affordable content
58%
BULGARIA
35%
Risk of punishment EU
36%
22% Bad personal experience
28%
22% Harm to artists / creators
 BULGARIA

PHYSICAL GOODS
Bought counterfeit goods online
GOODS

Intentionally BULGARIA EU Intentionally

Unintentionally Unintentionally
Don’t buy 15% 18% 54% 13% 12% 10% 68% 10% Don’t buy
Don’t know Don’t know

Main counterfeit goods purchased online

45% 42% 46%
PHYSICAL

Clothing
40
33%
Electronics
24%
Footwear 19%
20
Jewellery BULGARIA
and watches 0 EU

Main reasons to buy counterfeit goods online

CHEAPER
72% 58% THAN GENUINE 39% 26% GOOD VALUE

24% 30% INDIFFERENCE BULGARIA

EU

Reasons to stop buying counterfeit goods online

81%
45% Availability of affordable originals

36% BULGARIA
41% Bad personal experience
EU
29% Bad experience of friends/family
27%
27% Risk of punishment

COMMUNICATING ON PIRACY AND COUNTERFEITING

Your credit card
details could be stolen 87% 60% Counterfeit goods
and piracy are not cool
Your computer could be
infected by viruses 82% 65% Counterfeit goods can be
bad for the environment

You could be fined 69% 71% Counterfeits and piracy

harm creators and artists
Counterfeits and piracy
Counterfeit goods don't come
with a guarantee 80% 63% can take the job of someone
you know
Money spent on
counterfeit goods supports
organised crime
72% 77% Counterfeit goods
can be dangerous