FACULTY OF ACCOUNTANCY

BACHELOR OF ACCOUNTANCY (HONS)

AIS655

GROUP ASSIGNMENT PBL

GROUP 3

PREPARED BY:

NAME STUDENT ID

NUR ALYA NADHIRAH SYAMIMI BINTI KHAIRUL NIZAM 2021196355

SYAZA NISHA AFEENA BINTI ROSHAIREE 2020202128

SITI NORA’AIN AIDA BINTI ABDULLAH 2019605362

NUR AMIRA AFIQAH BINTI AZALIZAN 2019867404

GROUP:
NACAB6C

LECTURER’S NAME:
MOHD BADRULHISHAM BIN ISMAIL

SUBMISSION DATE:
10 JULY 2022
ACKNOWLEDGEMENT

Thanks to Allah S.W.T. because of His blessings.

Alhamdulillah, that we were able to finish this assignment. We are grateful because we
managed to complete the group project for Accounting Information System (AIS655) within the
time given by our lecturer, Sir Mohd Badrulhisham Bin Ismail. The success and final outcomes of
this assignment required a lot of guidance and assistance from many people and we were
extremely fortunate to have this all along the completion of our assignment work. All we have
done is only due to such guidance and assistance and we would not forget to thank them.
We respect and thank Sir Mohd Badrulhisham Bin Ismail for giving us an opportunity to
carry out this assignment and providing us all support and guidance. Moreover, big thanks to
University Technology Mara (UiTM) for giving us this opportunity to be involved in this group
project. Indirectly, we can gain new knowledge while conducting the group project.
This assignment cannot be completed without the effort and cooperation from our group
members. We manage to spend our precious time completing this group assignment within the
time given by our lecturer.
Last but not least, we would like to express our gratitude to our classmates for their support
and willingness to spend some time with us. Sometimes, they give some comments and
suggestions on this project paper so that we can provide a good project paper report.

1
TABLE OF CONTENT

NO CONTENTS PAGE
NUMBER

1 Company Information 4-5

2 Organizational Chart & Owners Profile 6-7

3 Schedule Of Task and Responsibilities 8

4 Branch’s Information 9-10

5 Product Information 11-16

6 Salesman Information 17-19

7 Customer’s Information 20

8 Require:
a) Based on the ERD prepared above, design a set of relational tables to store the data.
i. Identify the tables of the entities and field/attributes in accordance with good
21-23
data model design.
ii. Identify the primary key for each table.
iii. Identify any needed foreign keys.

9 b) Describe the relationship between the entities in the ERD above. 24

10 d) Based on the data set created in requirement (c) above, perform the following
analysis:
i. Sales trend analysis (RM) by month.
ii. Product trend analysis (quantity) by age group.
iii. Sales analysis by branch. 25-26
iv. Customer analysis by product.
v. Salesman analysis by product.
vi. Profit analysis by branch
vii. Other relevant analysis

11 e) Justify why each type of visualization was chosen to effectively display the data
27-30
analysis from requirement (d).

2
12 f) Discuss any important highlights/issues arising from the analysis results for the
company's past, current, and future performance. You may provide an explanation of 31-34
how the present economic situation affects the company's performance.

13 g) Discuss any significant recommendations for effective solutions arising from the
35
issues addressed in (f) above for the year 2022.

14 h) Interactive Excel Dashboard 36-37

3
 COMPANY INFORMATION

Company Name Glam Body Beauty

Address 39B, Jalan Bpu 2, Bandar Puchong Utama, 47100 Puchong, Selangor

Establish Date 5-May-16

Business Activities Body Care

Phone Number 03-5453 6743

Email info@glambodybeauty.com

Website www.glambodybeauty.com

Company Status: Active

Registration No 111500-P

Board of Director Nur Alya Nadhirah Syamimi Binti Khairul Nizam

Shareholder 100% Bumiputera

Authorized Capital RM 500,000

4
Paid-Up Capital RM 400,000

Mission To improve client’s skin by giving them the right product to satisfy their types of skin.

Vision Create a better everyday skin for everyone.

Company Motto Relax. Release. Rebalance.

5
ORGANIZATIONAL CHART

Glam Beauty Organizational Chart

6
Name Age Position Address Email

Nur Alya Nadhirah 21 Chief Executive A-14-01, 288 Residence, alyanadhirahsyamimi@gmail.

Syamimi Bt Khairul Officer (CEO) Happy Garden, 58200, com
Nizam Kuala Lumpur

Syaza Nisha Afeena 26 Sales and A-19-3@Residence 8, syazanisha@gmail.com

Binti Roshairee Marketing Jalan Sri Jati 3,
Department Taman Sri Jati, 58200,
Manager Kuala Lumpur

Nur Ellyana Binti 32 Operation 106, Jalan Pekaka 3, ellyanarazak31@gmail.com

Razak Department Taman Perling, 81200
Manager Johor Bahru, Johor

Nur Amira Afiqah Binti 24 Human No 70, Jalan Alam Jaya 2, nuramiraafiqahh@gmail.com
Azalizan Resource Taman Alam Jaya 43200
Department Batu 9 Cheras,
Manager Selangor.

Siti Nora’ain Aida bt 24 Accounting Lot 8469, Kampung noraainaida@gmail.com

Abdullah Department Melayu, Sungai Lui
Manager Kelompok 3, 27600 Raub,
Pahang

Mohd Shukri bin 26 General No 56, Jalan Impian shukri1213@gmail.com

Ahmad Manager Murni, Saujana Impian,
43000 Kajang, Selangor

Mohd Syafie bin 25 Sales and No 8, Jalan Kenari 2, mohdsyafie24@ gmail.com

Akmal Marketing Puchong Perdana, 47120
Department Puchong, Selangor

Table 1: Glam Body Beauty Owners Profile

7
SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION MAIN TASK & RESPONSIBILITIES

Chief Executive Officer ● Responsible for making major corporate decisions.

● Managing overall operations and resources of a company
● Acting as communication tools on behalf of the company

Human Resources Department ● Oversee and direct the administrative services of an organization.
Manager ● Ensure the facilities are equipped with the supplies and services
needed by the office.
● Ensure a business runs smoothly and accomplishes its goals daily.

Sales and Marketing ● Responsible for managing all the business transactions.
Department Manager ● Promoting the company's existing brands and introducing new
products to the market.
● Analyzing budgets, preparing annual budget plans, scheduling
expenditures, and ensuring that the sales team meets their
quotas and goals.

Accounting Department ● Prepare financial statements.

Manager ● Monitor financial details.
● Review company financial reports

Operation Department Manager ● Responsible to supervise the workers.

● Managing the operational budget
● Control the relationship between the workers.

Table 2: Glam Body Beauty Task and Responsibilites

8
BRANCH’S INFORMATION

With the opening of the first branch at Puchong, Selangor, we have gained many
customers from around us because of the strategic geographic location with higher population
density. We gain many demands from the product that we sell. After a long journey in the middle
of Puchong city, we have gained sufficient experience, money, and confidence to expand our
company by opening another branch. We continue our journey in Georgetown, Pulau Pinang to
be chosen as our second place to expand our name to the people that want to reach us. Lastly,
we have many people come to reach us to work with us so that they can learn a new thing and
increase their experience in business. We have decided to open another branch to reach more
customers and expand our family by opening a new branch in Kuantan, Pahang.
In addition, we intend to open a new branch at Kota Bharu, Kelantan since we received a
lot of response from customers about our product. A branch office in Kelantan is a useful way for
our company to satisfy customer needs for face-to-face interaction. In densely populated urban
centers, it is uncommon to see several branches within proximity to one another. That is why we
open one branch in one state. In rural areas at Muar, Johor we open one branch to make it easy
for our customers to buy our product in deep areas. Our customers in the south of Malaysia are
extremely excited because they can buy our product easily.
As for the branch at Muar, Johor sales are a little lower than the first branch at Puchong,
Selangor maybe because the customers are a little hard to reach as in rural areas. And as for
Puchong, the Selangor branch may be gaining the highest sales because of the luck of being in
the middle of a busy city with many people around us. Table 2 shows Glam Body Beauty branch
information details.

9
BranchID Branch Address No Phone

EB0001 Kota Bharu PT2611, Jalan Long Yunus, Taman Azam, 15200 Kota 09-4856858
Bharu, Kelantan.

EB0002 Georgetown 165, Lebuh Carnarvon, George Town, 10100 George 04-2625891
Town, Pulau Pinang.

EB0003 Kuantan 51, Jalan IM 14/8, Bandar Indera Mahkota, 25200 09-5157357
Kuantan, Pahang.

EB0004 Puchong 39B, Jalan Bpu 2, Bandar Puchong Utama, 47100 03-5121764
Puchong, Selangor.

EB0005 Muar 132-7, Tingkat 1, Jalan Salleh, Kampung Sabak Aur, 06-9532099
84000 Muar, Johor.

Table 3: Glam Body Beauty Branch Information Details

10
PRODUCT INFORMATION
GLAM BODY BEAUTY has existed for five years. On May 5, 2016, the company began
body care products. Since then, our company has expanded the collection to include lotion, hand
sanitizer, and body mist, becoming one of the most renowned and coveted body care brands in
2021. Our products suit all ages and skin types. Our vegan products are suitable for all ages and
skin types.
The first product is scrubs, which come with three codes: Stunnin Strawberry, Bubbly
Peach, and Dewy Melon. These scrubs are made with fresh fruit, which are then combined with
Himalayan salt, organicoils, and other natural ingredients to create a gentle, yet effective
exfoliating scrub. The result is clean and soft skin, without the harshness of traditional scrubs.
Each scent is designed to provide the skin with a fresh, energizing experience, and customers
have been raving about the feel and smell of each product. The scrubs are easy to use and feel
great on the skin, and they have proved a big hit with consumers. The price of the body scrubs is
RM50.
Body wash is the next item on the list. After a shower, the customer will appreciate how
the body wash makes them feel renewed and rejuvenated. Sugar, water, coconut oil, and aloe
vera are the primary ingredients in the body wash, which soothes the skin and prevents dryness.
Additionally, it has an intoxicating aroma that soothes and nourishes the skin at once. Preventing
the spread of disease is another benefit of using body wash. Like the body scrub, the body wash
is available in three scents: Stunning Strawberry, Bubbly Peach, and Dewy Melon. This body
wash can be purchased for a total of RM38.
Next is lotion. It can be applied to the hands or the body, as desired. Coconut oil and other
natural ingredients are used to help soothe the skin. Moisturizing properties and a wide range of
other uses make coconut oil a great choice for many people. In addition, it's chemical-free and
safe to use. When used regularly, this product is designed to keep skin well hydrated, which is
essential to its overall well-being and appearance. The outcome is skin that is long-lasting, soft,
and consistent. This lotion has the same scent as the scrub and body wash: Stunnin Strawberry,
Bubbly Peach, and Dewy Melon. This lotion is available for a total of RM25.
The most popular product is the body mist. There are no harmful chemicals in this natural,
eco-friendly mist that can be used to clean and freshen the air. Customers can also use it to
enhance their own scent and boost their self-confidence. The name of the first code is
"Divalicious." This scent has a majestic and godly aroma. Those who want to feel confident and
bold on any kind of occasion should use this product. "Classique" is the name of the next code.
This scent evokes memories of a bygone era with its ethereal scent. Customers who are looking

11
for a more refined and sophisticated scent are urged to give this one a try. It's a definite must-try.
The last code, called "innoscent," is the perfect scent. This one is the gentlest, cleanest, and
purest. It has a calming effect, almost like taking a breath of fresh air. It has a calming effect on
customers, and they can't get enough of it. Customers love this code, and it's frequently
recommended. At RM 60 per unit, it's good value for money.
Hand sanitizer is the next thing on our list. The mini size of this hand sanitizer makes it
portable for customers on the go. This sanitizer is alcohol-free, which is great for those who are
sensitive to it. The goal of this hand sanitizer is to kill germs so that the customer's hands remain
germ-free. Berry Pink and Icy Peach are two of the options available. Hand sanitizer costs RM23
per bottle.

12
ProductID Product Name Product Details

SB2082 Scrub Stunnin Strawberry Type : Scrub

Scent : Stunnin Strawberry
Ingredients : Made with fresh fruit, with
Himalayan salt, organic oils, and other natural
ingredients.
Function : To create a gentle yet effective
exfoliating scrub and provide the skin with a fresh,
energizing experience.
Price : RM50.00

SB2083 Scrub Bubbly Peach Type : Scrub

Scent : Bubbly Peach
Ingredients : Made with fresh fruit, with
Himalayan salt,organic oils, and other natural
ingredients.
Function : To create a gentle yet effective
exfoliating scrub and provide the skin with a fresh,
energizing experience.
Price : RM50.00

SB2084 Scrub Dewy Melon Type : Scrub

Scent : Dewy Melom
Ingredients : Made with fresh fruit, with
Himalayan salt,organic oils, and other natural
ingredients.
Function : To create a gentle yet effective
exfoliating scrub and provide the skin with a fresh,
energizing experience.
Price : RM50.00

13
BW3041 Body Wash Stunnin Type : Body Wash
Strawberry Scent : Stunnin Strawberry
Ingredients : Made with sugar, water, coconut oil,
and aloe vera.
Function : To soothes the skin and prevents
dryness, provide intoxicating aroma and
preventing the spread of disease.
Price : RM38.00

BW3042 Body Wash Bubbly Peach Type : Body Wash

Scent : Bubbly Peach
Ingredients : Made with sugar, water, coconut oil,
and aloe vera.
Function : To soothes the skin and prevents
dryness, provide intoxicating aroma and
preventing the spread of disease.
Price : RM38.00

BW3043 Body Wash Dewy Melon Type : Body Wash

Scent : Dewy Melon
Ingredients : Made with sugar, water, coconut oil,
and aloe vera.
Function : To soothes the skin and prevents
dryness, provide intoxicating aroma and
preventing the spread of disease.
Price : RM38.00

LT4071 Lotion Stunnin Strawberry Type : Lotion

Scent : Stunnin Strawberry
Ingredients : Made with coconut oil and other
natural ingredients(chemical-free)
Function : To keep skin well hydrated, long-
lasting, soft, and consistent
Price : RM25.00

14
LT4072 Body Wash Bubbly Peach Type : Lotion
Scent : Bubbly Peach
Ingredient : Made with coconut oil and other
natural ingredients(chemical-free)
Function : To keep skin well hydrated, long-
lasting, soft, and consistent
Price : RM25.00

LT4073 Body Wash Dewy Melon Type : Lotion

Scent : Dewy Melon
Ingredient : Made with coconut oil and other
natural ingredients (chemical-free).
Function : To keep skin well hydrated, long-
lasting, soft, and consistent
Price : RM25.00

BM5054 Body Mist Divalicious Type : Body Mist

Scent : Divalicious
Scent Description: Majestic and Godly aroma.
Suitable for : Customer who wants to feel
confident and bold
Price : RM60.00

BM5055 Body Mist Classique Type : Body Mist

Scent : Classique
Scent Description: Evokes memories of a
bygone era with its ethereal scent.
Suitable for : Customers who are looking for a
more refined and sophisticated scent
Price : RM60.00

15
BM5056 Body Mist Innoscents Type : Body Mist
Scent : Innoscents
Scent Description: The gentlest, cleanest, and
purest and as a calming effect, almost like taking
a breath of fresh air
Suitable for : Customers who are looking for a
gentlest, cleanest, and purest scent.
Price : RM60.00

HS6010 Hand Sanitizer Berry Pink Type : Hand Sanitizer

Scent : Berry Pink
Ingredient : alcohol-free (great for those who are
sensitive to it.)
Function : To kill germs so that the customer's
hands remain germ-free.
Benefits : Comes mini size which makes it
portable for customers on the go.
Price : RM23.00

HS6011 Hand Sanitizer Icy Peach Type : Hand Sanitizer

Scent : Icy Peach
Ingredient : alcohol-free (great for those who are
sensitive to it.)
Function : To kill germs so that the customer's
hands remain germ-free.
Benefits : Comes mini size which makes it
portable for customers on the go.
Price : RM23.00

Table 4: Glam Body Beauty Product Information Detail

16
SALESMAN INFORMATION

During our first business there was a small trading firm that hired ten employees. There
are three sales representatives, two to stock the shelves, three checkout clerks and two to develop
and maintain the electronic storefront. After three years of operation, the business became
extraordinarily successful, with five branches and a popular website. There are five branches
located at Puchong, Kuantan, Georgetown, Kota Bharu and Muar.
In Puchong we have three salesmen that manage our business namely Asyifaq Ayumi
binti Fahrin, Hawa binti Shamsudin and Arjun a/l Kumar. They are the pioneer to our company
succession because Shah Alam is the first store in our business. In branches at Kuantan, we also
have three salesmen namely Azwan Tan bin Abdullah, Melissa Sakura binti Khairul and Atikah
Syazana binti Zamri. The three salesmen will manage our sales in Kuantan, Pahang. In branches
at Georgetown, we have three salesmen namely Nurul Syazwani Binti Sani, Alia Ashikin Binti
Zamarul and Cempaka Dewi a/p Anip who will manage our sales. In branches Kota Bharu we
also have three salesmen namely Muhammad Azfar bin Herisham, Nur Sharieena binti Hisham
and Farra Dayana binti Mokhtar. In our branches at Muar, we have Siti Aisha Binti Kamarul, Wee
Lin Chu and Nur Ameena Binti Arham who have managed the sales.
Furthermore, we have hired at least one who has experience to handle each branch to
make the business go well and smoothly. Therefore, by sending a person who has experience to
each branch, they can build and learn a new thing as teamwork. Table 4 shows salesman
information detail of Glam Body Beauty.

17
SALESMAN INFORMATION DETAILS

SalesmanID Name Branch Email

SEB001GT Nurul Syazwani Binti Sani Georgetown nsyazwani117@gmail.com

SEB002GT Alia Ashikin Binti Zamarul Georgetown aliazamarul@gmail.com

SEB003GT Cempaka Dewi A/P Anip Georgetown cempakadw@yahoo.com

SEB001KT Azwan Tan Bin Abdullah Kuantan azwantan97@gmail.com

SEB002KT Melissa Sakura Binti Kuantan melissakura@yahoo.com

Khairul

SEB003KT Atikah Syazana Binti Zamri Kuantan atikahsyzn40@yahoo.com

SEB001KB Muhammad Azfar Bin Kota Bharu mazfar11@gmail.com

Herisham

SEB002KB Nur Sharieena Binti Kota Bharu nsharieena08@gmail.com

Hisham

SEB003KB Farra Dayana Binti Mokhtar Kota Bharu dayanamokhtar@gmail.com

SEB001PC Asyifaq Ayumi Binti Fahrin Puchong aayumi18@yahoo.com

SEB002PC Hawa Binti Shamsudin Puchong hawashamsudin@gmail.com

SEB003PC Arjun A/L Kumar Puchong arjunkumar@gmail.com

18
SEB001MR Siti Aisha Binti Kamarul Muar saisha342@gmail.com

SEB002MR Wee Lin Chu Muar linchu7@gmail.com

SEB003MR Nur Ameena Binti Arham Muar nurameena@yahoo.com

Table 5: Glam Body Beauty Salesman Information Detail

19
CUSTOMER’S INFORMATION

Glam Body Beauty has three types of customer which is individual, agent and store. There
are 101 customers in total (Agent:17-person, Company: 26 stores, Individual:58 person). Our
customers are from all over Malaysia and most of them are from Selangor. The products we offer
are suitable for all ages as everyone is entitled to be beautiful. Most of our users are from age 20-
29.
Glam Body’s customers can make purchases online or walk in. If they want to make a
purchase online, they must visit our website at www.glambodybeauty.com where a lot of benefits
are provided to our buyer such as free shipping with a minimum price of RM150 per order, free
gift, and fast shipping. In the meantime, if the customer prefers face to face, we are pleased to be
welcoming them at our branch located in Puchong, Kota Bharu, Kuantan, Georgetown, and Muar.
When they buy from us directly, it is easy for them to test the quality of our product since we
provide a tester and a great deal for our loyal customer. We can enhance the loyalty of our
customers by taking a good approach in direct sales and online sales, and we also hope to expand
the number of our customers in the future so that our sales increase. Aside from that, a positive
review from one of our clients can help to boost our company's reputation.

20
 a) Create a set of relational tables to store the data based on the ERD generated above.
State clearly the tables and their fields/attributes, as well as the primary key for each table
and any foreign keys that may be required

i. Tables and their fields/attributes

Entities Field/Attributes

Sales 1. Date
2. Month
3. Sales ID
4. Customer Name
5. Customer ID
6. Gender
7. Type of customers
8. Age of Group
9. Product Name
10. Product Full Name
11. Product ID
12. Salesman
13. Salesman ID
14. Quantity (Unit)
15. Selling Price (RM)
16. Cost Per Unit (RM)
17. Total Sales (RM)
18. Total Cost (RM)
19. Profit (RM)

21
Customer 1. Customer ID
2. Customer Name
3. Gender
4. Address
5. State
6. Phone No
7. Email
8. Type of Customer
9. Age
10. Age of Group

Salesman 1. Salesman ID
2. Name Salesman
3. Branch
4. Phone No
5. Email

Product 1. Product ID
2. Description
3. Code
4. Product Name
5. Price Per Unit (RM)
6. Cost Per Unit (RM)
7. Profit Per Unit (RM)

Branch 1. Branch ID
2. Branch
3. Address
4. Phone No

ii. Primary key for each table

● Sales table – Sales ID
● Customer table – Customer ID
● Salesman table – Salesman ID

22
 ● Product table – Product ID
● Branch table – Branch ID
iii. Foreign keys
● Sales table - Salesman ID, Customer ID and Product ID
● Salesman table- Branch

Entity relationship diagram

23
 b) Describe the relationship between the entities in the ERD above.

Customer to Invoice One to Many A customer can have many invoices.

Invoice to Customer Many to One Each invoice is made for one customer.

Invoice to Salesman Many to One Many invoices are made by one salesman.
Salesman to Invoice One to Many A salesman issues many invoices.

Salesman to Branch Many to One Many salesman work in one branch.

Branch to Salesman One to Many A branch can hire many salesman.

Invoice to Product Line One to Many Each invoice can have various product
Product Line to Invoice Many to One lines.
Various product lines are made for one
invoice.

Salesman to Product Line One to Many A salesman can manage to sell many
Product Line to Salesman Many to One product lines. Various product lines are
managed by one salesman.

Product Line to Product Many to One Various product lines can be enhanced by
Product to product Line One to Many one product. A product can have many
types of product line.

24
d) Perform the following analysis with appropriate visualization on the data set established in
requirement (c) based on the General Manager's objectives for implementing effective data
management and analysis

YEAR 2020 2021

Sales trend analysis (RM)

by month

Sales analysis by branch

Profit analysis by branch

Product trend analysis by

age group

Customer analysis by
demographic (Category)

25
Customer analysis by
product

Salesperson analysis by
product

Salesperson analysis by
branch

Salesman ranking - Top

Three

Other relevant analysis

26
e) Justify why each type of visualization was chosen to effectively display the data analysis from
requirement (d).

1. Sales trend analysis (RM) by month

In sales trend analysis (RM) by month, Glam Body Beauty chose a column chart to visualize
the data analysis. A column chart is a data visualization where each category is
represented by a rectangle, with the height of the rectangle being proportional to the
values being plotted. Column charts are also known as vertical bar charts. Column charts
are helpful for displaying data changes over time. Charts visualize data so the company
can instantly notice a general trend. It is a good way to summarize a bunch of statistics
and their interrelationships. Glam Body Beauty uses column charts to determine whether
sales are increasing or decreasing throughout the month. Glam Body Beauty also can
determine which sales are the highest during the month when looking at the column chart.

2. Sales analysis by branch

In sales analysis by branch, Glam Body Beauty chose a clustered bar chart to visualize
the data analysis. A clustered bar chart displays various data series in horizontal columns.
Because each data series has the same axis labels, horizontal bars are categorized.
Multiple series in a given category can be directly compared using clustered bars. The
reason Glam Body Beauty uses a clustered bar chart is to allow direct comparison of
multiple data series per category and can show change over time. Glam Body Beauty can
use a clustered bar chart to determine which branches have the highest total sales and
which have the lowest total sales. It can also provide a direct comparison of sales between
branches.

3. Profit analysis by branch

In profit analysis by branch, Glam Body Beauty chose a clustered bar chart to visualize
the data analysis. A cluster chart is similar to a bar chart in that it groups several bars into
a category and displays each cluster independently from the others. The company can
categorize profit analysis by branch, so that each branch can show its profit. From the
same chart, you can see how each branch's profit analysis has changed over time, as well
as who achieved the best results in each branch. Glam Body Beauty can identify which
branches have the most profit and which branches have the least profit. On the other
hand, the company also can see the trend of the branch.

27
4. Customer analysis by age
In customer analysis by age, Glam Body Beauty chose a stacked column chart to visualize
the data analysis. A stacked column chart is a chart that allows you to compare parts to
wholes over time or across categories. In a stacked column chart, data series are stacked
in vertical columns one on top of the other. Because total column lengths are easy to
compare, stacked column charts can show change over time. It is easy to identify which
product sale by which age of customer, and it also states the total amount of product sold.
Glam Body Beauty uses a column chart to determine which product sold the most and
the lowest product. The chart can also tell Glam Body Beauty which products the
customer by age buy the most of and which products the customer by age buy the least.
At the same time, Glam Body Beauty can determine which product is the best selling
product buy by the customer based on their age

5. Customer analysis by category

In customer analysis by category, Glam Body Beauty chose a pie chart to visualize the
data analysis. A pie chart, also known as a circle chart, is a circular diagram that resembles
a pie. Each of the ‘slices’ represents a category of data that makes up the whole. Together,
the pie represents 100 percent. The size of each ‘slice’ is relative to its portion of the whole.
Pie charts can become overly complicated if there are too many categories of data being
presented. A good pie chart should give information at a glance. Glam Body Beauty shows
the chart with percentages of the category of customer purchasing the product. By this
chart, Glam Body Beauty is able to analysis sale of product is highest or lowest under
which category and Glam Body Beauty can proposed to increases and decreases product
based on customer category, in the same time Glam Body Beauty will increases the sales
of product.

6. Customer analysis by product

In customer analysis by product, Glam Body Beauty chose a clustered column chart to
visualize the data analysis. A clustered column chart displays different data series in
vertical columns. Because each data series has the same axis labels, vertical bars are
categorized. Clustered columns allow direct comparison of multiple data series per
category. They are most effective when data points are limited. Glam Body Beauty uses

28
 clustered columns to determine which customer category purchases the most products. It
can also determine which products sold the most or least for each customer category.

7. Salesperson analysis by product

In salesman analysis by product, Glam Body Beauty chose a stacked column chart to
visualize the data analysis. A stacked column chart is a chart that allows you to compare
parts to wholes over time or across categories. In a stacked column chart, data series are
stacked in vertical columns one on top of the other. Because total column lengths are easy
to compare, stacked column charts can show change over time. It is easy to identify which
salesman sells which product, and it also states the total amount of product sold. Glam
Body Beauty uses a column chart to determine which salesman sold the most and the
lowest product. The chart can also tell Glam Body Beauty which products the salesman
sold the most of and which products the company sold the least. At the same time, Glam
Body Beauty can determine which product is the best selling product sold by the salesman.

8. Salesperson analysis by branch

In Salesperson analysis by branch, Glam Body Beauty chose a clustered column chart. A
clustered column chart displays more than one data series in clustered vertical columns.
Each data series shares the same axis labels, so vertical bars are grouped by category.
Clustered columns allow the direct comparison of multiple series, but they become visually
complex quickly. They work best in situations where data points are limited. Allow direct
comparison of multiple data series per category and can show change over time. Glam
body beauty can find salesperson performance of the branch in each month. It is easier
for the Glam Body Beauty to determine which month has the higher sales at the same
time to determine which branch has the highest sales during that month. Glam Body
Beauty can conduct an analysis to determine which branch makes the most or least sales
each month. The company can also assess which branch has the highest or lowest sales
during the year..

9. Salesman ranking - Top Three

In salesman ranking- top three analysis by branch, Glam Body Beauty uses column charts
to visualize the data. A column chart is a primary Excel chart type, with data series plotted
using vertical columns. Column charts are a good way to show change over time because
it's easy to compare column lengths. Like bar charts, column charts can be used to plot

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 both nominal data and ordinal data, and they can be used instead of a pie chart to plot
data with a part-to-whole relationship. Glam Body Beauty can determine which salesman
sells the most and which salesman sells the least from three of them. The higher column
by salesman means higher sales achieved.

10. Sales trend by salesman perfomance

In the sales trend by salesman performance, Glam Body Beauty chose a line chart to
visualize the data analysis. A line graph is a type of graph that is commonly used to show
change over time as a series of data points connected by straight line segments on two
axes. As a result, the line graph aids in determining the relationship between two sets of
values, with one data set always being dependent on the other. Line graphs are useful
because they clearly show data variables and trends and can aid in making predictions
about the outcomes of unrecorded data. They can also be used to compare multiple
dependent variables to a single independent variable. Line graphs are only useful for
comparing data sets if the axes have the same scales. Glam Body Beauty can determine
which salesman sells the most and which salesman sells the least. The company can also
determine the salesman's trend during the year.

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f) Discuss any important highlights/issues arising from the analysis results for the
company's past, current, and future performance. You may provide an explanation of how
the present economic situation affects the company's performance.

The key that Glam Body Beauty needs to highlight for the past performance of the
business is the total sales. Our company was founded in 2016, and 10 employees were hired in
the same year. During that time, only three employees were in charge of sales. Most of Glam
Body Beauty’s employees lacked experience at the time, which is one of the reasons our
company's profits are low throughout the year. After that, Glam Body Beauty’s sales are low also
due to a misalignment of marketing and sales. One of the reasons marketing and sales are not in
alignment is that they both operate in silos, independently of one another. Mixed messaging is
unavoidable because neither knows what the other is doing. The marketing team will refer to a
product as one thing, while the sales team will refer to it as another.

Other than that, the company's sales decline because of poorly trained staff. Employees
who are inadequately trained are more likely to experience poor job performance and increased
levels of work-related stress. If your employees are dissatisfied and undervalued, they are more
likely to look elsewhere for opportunities for advancement and development. Employees also feel
demotivated and unappreciated, and as a result, their performance suffers and the company sales
will drop. Poor management is another factor that contributes to low sales. Poor management can
have a negative impact on the company's budget, employee turnover, and overall profits. Finally,
a drop in productivity and morale are indicators that employees are dissatisfied with the leadership
Glam Body Beauty is receiving. The top management needs to improve in their task performance
so that the company profit will increase steadily. Glam Body Beauty has overcome all of these
flaws and continues to grow year after year.

The key that Glam Body Beauty needs to highlight for the current performance of the
business is the total sales in the month January 2020. The total month sales in January are the
lowest of the year. This is due to the fact that most customers spend most of their money at the
beginning of the year on necessary items in preparation for their children to start school. On the
other hand, university students purchase necessary items such as groceries, books, and
computer equipment in order to prepare for the upcoming semester. Other than that, many are
affected with Covid-19. There are people who have lost job, increased expenses. Aside from
that, other competitors do a lot of early promotions to clear out their remaining stock. As a result,
most of our customers take advantage of this opportunity to shop at other stores. That is why our

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company highlighted the month of January in the past performance because this month is the
lowest sales for the company.

Other than that, our company also wants to highlight the total profit throughout the year
as a key for the current performance of the business. The profit in the month of May is the highest
among the other months, as shown in the excel dashboard. This is due to the fact that the majority
of our customers purchase our personal care product in May in preparation for Hari Raya Aidilfitri.
The trend of the company graph is determined by the economic situation and events that occur
during the months. The current year trend shows no consistent increase or decrease. The current
business trend is determined by the economy's catalyst.

The last key that Glam Body Beauty highlights for the future performance of the business
is the total sales that the company might occur. Our company is preparing to develop its e-
commerce operation in order to expand further. Online sales have a wider range of customers
than face-to-face sales. This is because most customers own a smartphone, which they can use
at any time and from any location during the day. As a result, having a larger customer base
increases our sales potential while also lowering the company's operating costs such as utilities,
indirect workers, maintenance fees, and so on. To attract more customers, the company can sell
through third-party platforms such as Shopee, Lazada, and others. In the future, the sales of the
company may increase because of online business. After that, Glam Body Beauty also is in
progress to develop innovation and unique products. Glam Body Beauty can produce a new
environmentally friendly product at a lower cost by conducting research and development.
Because of its low price and high content of organic ingredients, this product will attract a larger
number of customers. Customers also purchase our innovative products because they want to
contribute to a more environmentally friendly environment. As a result, our company's profit will
rise for the time being.

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i. Explanation of how the present economic situation affects the company's performance

In the beginning of 2020 Glam Body Beauty’s sales also experienced a decline. This is
linked with the pandemic Covid 19 which started in China where many companies there had to
close in the effort to cut off the Covid 19 from continuing to spread. As a result, the production of
our company has become slow as the company is taking some goods from China. Hence there
was a decline in the trading industry worldwide starting that year. Lockdown started and people
only can access through online shopping only. That is why there was a decline in sales in our
company at the beginning of the year. However, starting April the sales are back to stable as there
is an increase in sales.

Furthermore, the sales of Glam Body Beauty experienced an increase at the end of the
year of 2021. This is because the Government started to open internal borders within Malaysia,
starting Ocktober the sales are back to stable as there is an increase in sales. People buy Glam
Beauty products for personal use and as gifts. People can bring it as a travel set as the packaging
is very convenient. Also people buy when we have clearance sales. Other than that, in December
the company had an increase in sales due to the withdrawal of I-Citra RM10k.

Another event that could have a significant impact on businesses in Malaysia is a

disruption in oil supply in the Middle East and North Africa, which could drive up the oil prices.
When the world oil price increases, the oil price in Malaysia will also be affected. Oil producers
who are not the cause of the supply disruption will benefit from higher oil prices and increased
market share, but this will most likely be a short-term benefit. On the other hand, such disruptions
could cause inflation in energy-importing countries, further destabilizing economies and
increasing operating costs for businesses. Because of the rise in oil prices, Glam Body Beauty's
operating costs will rise. Elladine Beauty must spend more money on fuel in order to provide
delivery and operational services. Furthermore, people will spend more money on fuel because it
is an essential component of daily life. As a result, they must spend less money on frivolous items
such as cosmetics. The company's sales will be reduced as a result of the event.

If we look on the other side, the economic situation that increases the performance of the
company includes celebration days such as Eid al-Fitr, Deepavali, Chinese New Year, and much
more. This event will boost the sales of Glam Body Beauty because people will buy body care
products for psychological reasons like self-esteem and boosting their attractiveness to men.

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 Another event that can increase the performance of Glam Body Beauty is the availability
of e-commerce in the modern era. Ecommerce is currently one of the most important emerging
and thriving sectors of web marketing. It has grown at a faster rate in recent years and is expected
to continue doing so. Ecommerce allows businesses to grow at a faster, more convenient, and
less expensive rate. Thanks to more than 60% of the world's population engaging in online
shopping, E-commerce has revolutionized the entire shopping experience. With this, users can
purchase goods in the comfort of their office chair, in their home, or while traveling. E-commerce
platforms allow buyers to purchase virtually anything, any time and from anywhere using the
internet. Glam Body Beauty's sales are increasing year after year due to the availability of e-
commerce. Glam Body Beauty will use the internet to increase sales while also lowering costs
such as marketing costs, delivery costs, and so on.

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g) Discuss any significant recommendations for effective solutions arising from the issues
addressed in (f) above for the year 2022

To begin the strategic decision made by the company to ensure its long-term viability in
the current economic environment by design of goods and services of Glam Body Beauty. This
decision area of operations management is applied based on market research, trends and
forecasting. For example, our company uses market research and trends to produce more
appropriate products according to the times.
Furthermore, the strategic decision that the company can apply to ensure its long-term
viability in the current economic environment is by enhancing marketing in business. Glam Body
Beauty offers a uniquely consistent shopping experience across its brick-and-mortar, web, and
mobile platforms with access to all our beauty products. Other than that, the graphics, promotions,
and featured products are aligned on all customer interfaces, allowing for seamless browsing,
and purchasing across various digital platforms. Our company also provides credit sales where if
the customer buys a product in bulk, we will offer a discount for them.
In addition, location strategy is one of the strategic decisions made by Glam Body Beauty
to ensure its long-term viability in the current economic environment. Glam Body Beauty has five
branches around Malaysia, this decision area of operation management is a minimal
consideration because these products are distributed through the public attraction. Our company
offers a superior customer service experience both in-store and online. In-store, our employees
are reputed for their deep product knowledge across brands and types, providing immediate
customer assistance.
Moreover, Glam Body Beauty is concerned about their employees. Thus, companies
provide employee training to improve their skill and knowledge in marketing. The employee must
therefore have knowledge before providing accurate information to our customer. To support its
in-store customer service, our company requires employees to attend training program, a
comprehensive induction program where employees are schooled in beauty science, extensive
knowledge of our company’s products, the attitude of the employee need to follow the code of
ethics that sets by our company (customer focused sales approach) and the management style.
Therefore, from that training our employees can become more productive and active when it
comes to assisting the customer.

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h) Interactive Excel Dashboard

2021

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2020

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