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N D CAPITA LISM
I A, W O R K A
WIKIPED
reedom?
A Realm of F
Arwid Lund
Dynamics of Virtual Work
Series Editors
Ursula Huws
De Havilland Campus
Hertfordshire Business School
Hatfield, UK
Rosalind Gill
Department of Sociology
City University London
London, UK
Technological change has transformed where people work, when and
how. Digitisation of information has altered labour processes out of all
recognition whilst telecommunications have enabled jobs to be relocated
globally. ICTs have also enabled the creation of entirely new types of
‘digital’ or ‘virtual’ labour, both paid and unpaid, shifting the borderline
between ‘play’ and ‘work’ and creating new types of unpaid labour con-
nected with the consumption and co-creation of goods and services. This
affects private life as well as transforming the nature of work and peo-
ple experience the impacts differently depending on their gender, their
age, where they live and what work they do. Aspects of these changes
have been studied separately by many different academic experts how-
ever up till now a cohesive overarching analytical framework has been
lacking. Drawing on a major, high-profile COST Action (European
Cooperation in Science and Technology) Dynamics of Virtual Work,
this series will bring together leading international experts from a wide
range of disciplines including political economy, labour sociology, eco-
nomic geography, communications studies, technology, gender studies,
social psychology, organisation studies, industrial relations and develop-
ment studies to explore the transformation of work and labour in the
Internet Age. The series will allow researchers to speak across disciplin-
ary boundaries, national borders, theoretical and political vocabularies,
and different languages to understand and make sense of contemporary
transformations in work and social life more broadly. The book series
will build on and extend this, offering a new, important and intellec-
tually exciting intervention into debates about work and labour, social
theory, digital culture, gender, class, globalisation and economic, social
and political change.
This book has been with me for some time. Since 2009, the general idea
has been to investigate what kind of emancipatory potentials exist in the
digitally mediated world. Peer production, voluntary social production
mediated by digital networks and platforms, and Wikipedia are phenom-
ena that evoke new social imaginaries and visions. But I was not sure
about the participants’ political thoughts, in a broad sense, about their
activities and projects, and in order to know more I chose to study the
Swedish language-version of Wikipedia.
The result that you now hold in your hands (or read on a screen) has
the ambition to provide a platform for more concrete, better informed,
and also deeper discussions on emerging new forms of commons-based
“politics” in the intersection of evolving productive forces and chang-
ing social relations of production. This book is of interest to all people,
students and scholars, who have an interest in digital communities and
new trends within political economy, as, for example, users’ productive
and unpaid activities on digital platforms. Scholars and activists with an
interest in critical theory can find new ideas in the text about how to
reinvigorate a critical theory that today runs the risk of being co-opted
by the same capitalism it started out to criticise; state agencies and non-
governmental organizations, with an interest in open data and open
knowledge, can study the experiences from Wikipedia’s cooperations
with the GLAM (Galleries, Libraries, Archives, and Museums) sector;
vii
viii Preface
and, more generally, all fan-producers and peer producers can hopefully
find new thoughts and perspectives on the motivations for participation,
and on the political consequences, both already existing and potential
ones, of their productive activities. Also the Wikipedian community can
get some input from the study to internal discussions about the proj-
ect and its future development and character, especially when it comes
to questions regarding professionalisation, wage labour and cooperation
with state agencies and companies.
The study consists of two major parts. The first part, Chaps. 1, 2, 3, and
4, introduces the subject of the study and gives a historical, theoretical
and methodological background to it. The second part, Chaps. 5, 6, and
7, engages in an ideology analysis of the statements of eight interviewed
informants, and one public lecture about the making of Wikipedia.
Many people have contributed to the project throughout the years. I
am heavily indebted to the former colleagues at the Department of ALM
(Archives, Libraries and Museums) at Uppsala University, but without
the COST-network and the working group Dynamics of Virtual Work,
headed by Ursula Huws, there would not have been a book at all. COST
offered a Short-Term Scientific Mission at University of Westminster,
and much of the study’s theoretical and methodological underpinnings
took shape during this stay in London, thanks to the intense theoretical
discussions at the CAMRIseminar. My gratitude also goes to the infor-
mants who so generously gave me of their precious time.
And finally, as always, my love to Jenny, Viktoria and Vera, who stood
by me through good and bad times.
Arwid Lund
Lund, Sweden
Contents
1 Introduction 1
3 Wikipedia 47
Appendix 1 331
ix
x Contents
Bibliography 345
Index 363
List of Abbreviations
xi
List of Figures
xiii
List of Tables
xv
1
Introduction
My interest in the underlying ideas for this study began to take shape
around 2007 when people spoke about Web 2.0 and user generated
content as an aggregation of information, different broadcasting mod-
els and interactive rooms (Tkacz 2010, p. 41; Lindgren 2014, p. 612).
Synergies were discovered throughout the digital part of the economy.
Ideas reverted essentially to what in the 1990s was referred to as the new
economy, or the Californian ideology (Barbrook and Cameron 1995; Kelly
1997, 1998). It was then, in the 1990s, that the ban was lifted on com-
mercialism on the Internet and a young generation of 20- to 30-year-olds
started micro enterprises in the “empty frontier space opened by internet
commercialization” (Terranova 2010, pp. 153–54). Enormous amounts
of capital were invested in the resulting gold-rush, in a form of gener-
alised gambling. The capital was used to finance labour cultures or ‘ludic
cultures’ which were very different from earlier similar cultures. The new
cultures were based on a counterculture that went back to the birth of the
personal computer around 1980 (Terranova 2010, pp. 153–54).
Since then, in urban environments at the forefront of the economy,
a no-collar mentality and working style similar to a bohemian artist has
thrived, characterised by Andrew Ross as a pariah for the nine-to-five
world. The new informal attitude dated back to the 68-generation pro-
tests against the assembly line and a refusal to act as machines. Culture
was influenced by the non-traditional habits of computer programmers
and the main labour tool was the computer and the new information
technology. For these so-called digital artisans, who like post-industrialist
advocates in the 1970s saw technology as key rather than class conflict
to worker freedom, free time and labour time became blurred and the
dotcom entrepreneur developed new forms of self-education and self-
exploitation (Florida 2002; Ross 2004, pp. 10–11; Terranova 2010,
p. 154).1 “Communism’s utopian aspirations could, it was claimed, be
realized without conflict, within the boundaries of capitalism through
social media self-organization” (Dyer-Witheford 2015, p. 9). Cybernetics
would abolish class society and wage relations were complemented by
1
In addition to digital artisans, the concept of digerati is used, with the connotation that the cre-
ative digital craftsman also has an unconventional and alternative lifestyle in relation to traditional
corporate culture.
1
Introduction 3
2
Moore’s law: Performance is doubled every 24 months; Metcalfe’s law: network value increases as
a square of the number of nodes included.
3
Bidragsgivare is the Swedish word for “contributor”.
4 Wikipedia, Work and Capitalism
4
Fluctuations that have been driven by financial capital and increasingly demanding shareholders.
1
Introduction 5
The entire process illustrates three ways that Marx pointed out as having
an adverse relation to the law of the tendency of the rate of profit to fall.6
Optimism continued flowing within the Californian ideology and
almost everything was win-win. The new economy was recalibrated after
the crash in 2001. It signalled the end of variations of old pre-digital busi-
ness models. Instead, concepts such as the social web appeared and the gen-
eral idea was to create worlds of social relations based on digital platforms
5
The concepts of mass labourer (mass worker) and class composition are covered in more detail in
Chap. 4.
6
George Caffentzis summarises Marx’s account in Capital volume three with three possible meth-
ods to counteract the tendency of the rate of profit to fall by increasing the mass of extracted surplus
value by raising the intensity of labour or by extending the working day, decreasing the mass of vari-
able capital by cutting wages and increasing external trade, or reducing the mass of constant capital
by increasing productivity and external trade. Different combinations can be used and there is no
definite capitalist strategy with regard to breaking various types of labour struggle. “These struggles
can lead to many futures” (Caffentzis 2013, pp. 72–73).
6 Wikipedia, Work and Capitalism
7
Abstract labour will in this study be called labour or sometimes wage labour. The concept refers in
part to the value-producing labour of products sold for their value in exchange on the market and
will also be used in another meaning to designate commercial activities focusing on value exchange
and value realisation.
8
The concept crowdsourcing was launched by Jeff Howe in 2006.
1
Introduction 7
c ommercial applications and enclosings of the open and free source code,
though both are based on what is known as peer production—a term I
use in this case study of Wikipedia. New forms of voluntary cooperation,
but with differing degrees of autonomy, resulted in different relations to
capitalism and its logics.
The classic division in Western Europe, from the ancient slave econ-
omy to capitalism’s Fordist phase, between play and work; leisure time
and working hours, has changed.9 Some believe it is no longer possible to
distinguish between them, others protest against this type of understand-
ing, while another group believe it is about a new form of subordination
of labour under capital through self-control, or by using a manipulated
form of play or rationalised imitation of this (Deleuze 1998; Söderberg
2008).
In the latter example, free and real play is seen in an emancipatory light.
It is play in peer production and among hackers that provides power to
contemporary working-class mutations and their new cycle of struggles.10
People strive after more of the happiness and the reduced feeling of alien-
ation offered by play. Play expands the sphere of non-commodified rela-
tions by being different from labour, assuming that people have enough
to eat, are in good health and not stressed, as well as including central
elements without identifiable purpose. Playfulness not only expands but
it also provides an opposition to be diminished (Kane 2004; Wark 2013,
§ 112 Endnotes). It is the participant in the peer production who is the
new social worker with the potential to develop into a political subject
with a praxis based on communal play that strengthens solidarity and cre-
ates new social needs (Söderberg 2008, pp. 112, 150, 153–56, 166–68,
182–83).
A hypothesis has been presented that there is a conflict between play
in peer production that is characterised by non-instrumentality and capi-
talist production’s instrumentality. Playfulness motivates hackers to take
9
Fordism indicates a phase in the capitalist mode of production characterised by a strict division of
“manual and intellectual labour”. This was based on an extreme division of labour and fragmenta-
tion of the work process, planned and designed outside the control of the worker and implemented
within a strict time frame. Henry Ford’s assembly line constitutes an emblematic example.
10
A cycle of struggles is a concept in autonomist Marxist theory that claims that class struggle, with
the working class as an active subject, drives technical and social development.
8 Wikipedia, Work and Capitalism
part in peer production, as they want to move away from hierarchies and
order issuing within the capitalist mode of production. Johan Söderberg
develops the concept of play struggle and claims that as the hacker’s play
and labourer’s work are as productive and important for capital then both
will be disputed. But the conflict and struggle over play are different com-
pared with those over labour in the workplace. There are two reasons that
hackers could consider acquiring class awareness, despite a generalised
lack of this in the community. First, play is itself a source of knowledge
and collective forms of play strengthen solidarity between participants,
in particular if play takes place within peer production, with relations
characterised by both synergies and competition in relation to capitalism.
Second, peer production could be exposed to repression from capitalist
actors because of its destabilising impact on capitalism, which in turn can
lead to a political struggle about issues of free information and open digi-
tal architectures (Söderberg 2008, pp. 156–57, 169–71). The attitude
fits in with Paolo Virno’s comment that the role of knowledge and social
relations in contemporary cognitive capitalism can be seen as productive
living labour, which has the potential to result in critical questions about
wage labour and demands for citizen wages (basic income) in a discussion
focusing on freedom of speech (Virno 1996b, pp. 266, 270–71). Privacy
issues concerning personal integrity can be added to this.
Terranova contends that peer production explores the possibility of
creating a commons economy based on these mechanisms and on an
Internet that is autonomous but not necessarily antagonistic in relation
to capital.11 She maintains that the idea of evolution is key for what she
calls P2P principles, which are often set against an antagonistic interpre-
tation of social production in Marxism.
11
She calls peer production for social production or peer-to-peer.
1
Introduction 9
Why Wikipedia?
The peer production of free and open software has produced use values
that compete with commercial exchange values and shown that people
are not motivated only by economic self-interest. The peer production
of Wikipedia differs from other open cooperative communities in ways
that make the project important to analyse in order to obtain a better
overall understanding of the place, influence and distribution within the
societal economy of peer production. Unlike the development of free
software, Wikipedia is largely based on the commitment of amateurs
and non-professional participants. While voluntary programmers can
use their interest to improve their career opportunities, this is “practi-
cally impossible” with Wikipedia according to Jemielniak (2014, pp. 3,
106–7).
12
A Marxian critique of the P2P perspective’s theoretical foundation is developed more extensively
in an article in Journal of Peer Production (Lund 2017).
10 Wikipedia, Work and Capitalism
13
See explanatory discussions on commons, commons-based peer production, and the copyleft
principle, in the section “Commons and the Return of Formal Subsumption” in Chap. 4, and in
the section on the informational relation between Wikipedia and companies in Chap. 6. In short,
the copyleft licence allows the free access, reproduction, adaptation and distribution of licenced
works and derivative works dependent upon them. But the licence requires that the distribution of
copies and derivative works are conducted under the same copyleft licence (and clearly marked so).
This is important both for Wikipedia’s mode of producing and its relation to capitalism as a mode
of production.
1
Introduction 13
Uncertainty about the concept of class has its origins in a similar uncertainty
if the activities concern labour, work or play, which ought to be important
at least with regard to an autonomous Marxist or political understand-
ing of the class concept. “The pleasure to work is not only derived from
cooperative production and from the love to program or to write articles
but also from the autonomy of the worker within the production process.
The work process is self-determined” (Firer-Blaess and Fuchs 2014, p. 98).
The use value of Wikipedia is created, influenced or destroyed to
varying degrees by the different attitudes and practices expressed within
the multitude. What constitutes the actual use value is ideally an open
question which could be discussed. The young Wikipedia has structural
inertias built-in and the surrounding society has its demands for what is
a socially necessary encyclopaedia. Conflicts in the surrounding society
also enter into the editing. Nathaniel Tkacz illustrates how controversies
in an article about Muhammad in the English Wikipedia originate out-
side the encyclopaedia where there is a long history of differing opinions.
He goes so far as to suggest that terms such as consensus-based and com-
munity do not fit with the activity that is taking place, instead it is about
two clear stances that are being addressed, to keep or not to keep an
update: “these people are not ‘giving’ or ‘sharing’ ” (Tkacz 2010, p. 45).
In my eyes, this appears to be relevant with regard to conflicts but not
about other activities within Wikipedia. Wikipedia is finally based on a
voluntary interest and does not aim to generate a profit. Perhaps it is pos-
sible here to talk of playwork or workplay? This rephrasing of playbour
is in line with how the category of use value-oriented concrete labour is
referred to as work in this study.14
14
I developed the idea playwork in autumn 2012 to designate a playful creation of use values that is
separate from capitalism and the concept playbour. The activity of uploading a video to YouTube
could possibly be included under the latter concept as the platform is controlled by actors with an
14 Wikipedia, Work and Capitalism
interest in value-oriented abstract labour, which this study calls labour, but the argument can be
problematised further as will be evident in the ideology analysis of the study.
1
Introduction 15
15
The overall research questions being: Which ideological formations distinguish the Wikipedians’
view of their own activities, as well as their view of Wikipedia’s relationship with capitalism? How
are the two levels of formations similar or dissimilar from each other? How do the two level’s forma-
tions relate to each other? And finally: What is the relationship of the results of the ideology analysis
to the Marxist understanding of contemporary social dynamics?
16 Wikipedia, Work and Capitalism
CHAPTER I
CHAPTER II
The usual chorus of hip, hips, and Sandie was glad when at last, with his
friend Willie, he found himself outside the gates and able to breathe more
freely.
“Well,” said Willie, “you know how friendly I feel towards you, so I’ll
say nothing. Let me see,” he continued; “it is only six; you’ll just have time
to go home and change, and write your letter, and be at our place at half-
past seven to dinner.”
“But really——”
“Nonsense! your coming, and there is an end to it. I’ll go with you to
your attic and have a cup of old Mrs. Gully’s excellent tea. I’ll read while
you write and dress. I shall thus make sure of you.”
So home to Sandie’s attic went the two students, and when old Mrs.
Gully heard the news, she was so joyously excited that she almost cried.
“To think,” she said, “that I should hae a real leevin’ first bursar in my
attic! Eh! sirs, it’s a high, high honour. But noo for your tay, for ye maun be
famished.”
. . . . . .
That evening spent at the Provost’s house was like many others, very
shortsome and pleasant, and even very merry. A great cloud had rolled off
the firmament of Sandie’s existence. His mental sky was clear. The future
was all bright and hopeful, and he was happy. But his happiness was not
permitted to last unalloyed all that evening. He had bidden his friends good-
night, and Willie and he had walked up on to the Castle-gate to feast their
eyes on the four long chains of light that, starting from here at right angles,
go sweeping along Union Street and King Street, the houses on each side
looking like mansions of marble under the stars, now so sweetly shining.
As they still stood looking and admiring, Sandie humming a song the
while, their attention was attracted to a little crowd like a procession that
had just rounded the corner of Market Street, and were coming onwards in
their direction. They went straight away to meet it, and soon found that the
centre of the crowd consisted of four policemen bearing a stretcher, on
which lay a form, still in death, and covered over with a black cloth.
Willie sought explanations from some of the crowd. All they could tell
him was that the body had been taken out of the harbour. It was that of a
young man and supposed to be a student.
The body was taken to the station and to the dead-house.
“I think,” said Willie to a superintendent, “that I and my friend—we are
both students—can identify the body, if it be a student, for either he or I
know them all.”
“Well, come along, lads,” said the officer.
He led them to the gloomy room, and still more gloomy table, whereon
the body lay.
With scant ceremony the officer pulled off the cloth.
Then with a stifled cry of alarm, Willie shrank back, clapping his hand to
his brow.
“My God!” he exclaimed, “it is poor Herbert Grant!”
“You know him, then?”
“Oh, well, and all his history. He was a poor Highland student who came
down to compete, but failed.”
“Do you know the address of his parents? It is evidently a case of
suicide. Here is a letter we found on him addressed to his mother and father,
but not directed. In the agony of his mind the poor boy must have forgotten
that.”
“I do know their address.”
Then Willie took the letter, which was somewhat blotted from
immersion and subsequent drying, and read as follows:—
“Dear Father and Mother,—Only a line in my agony can I write at all
at all. But to be sure it is perhaps just as well. I have failed to take a bursary.
When your eyes shall fall on these lines I shall be dead evermore. Don’t
sorrow for me whatever. I shall be quieter and better in the cold, cold grave.
“I never could face you after failure, and I never could face the taunts of
my brothers and my cousins. Forgive me! forgive me! Good-bye for
evermore whatever.—Your dead boy,
Herbert.”
Willie Munro was naturally a tender-hearted boy, and this strange last
letter, with the sight of the calm dead face lying there as if Herbert but slept,
so wrought upon his feelings that he threw himself into a rude chair, and,
with his hands to his face, wept long and bitterly.
Even the sturdy superintendent of police was visibly affected, and tried
to console the boy, but for a time he only wept the more.
He started up at last, and that suddenly too; he dashed the tears aside.
“Come, Sandie, come,” he said, and left the dead-house.
In the outer office he addressed an envelope to Herbert’s parents. The
very act of doing so seemed to restore him somewhat. He bade the officer
good-night more cheerfully, and with Sandie walked out into the night and
the starlight.
. . . . . .
“Sandie,” said Willie next morning, “you’re going home, aren’t you?”
“Yes, certainly, to-day too.”
“Well, I think I could do with another day or two in the country. I want
to get out from under the shadow of that dead-house, Sandie, away from the
memory of that awful sleeping face.”
“My dear friend,” replied Sandie, “I had meant to ask you to come,
though I wasn’t sure you would accept. But now I am delighted.”
. . . . . .
There were several days to be spent in the Deeside Highlands before the
classes should assemble for the work of the winter, and right pleasantly
were they spent now by our heroes and their friend Mackenzie. The weather
was most delightful, cold, crisp, and clear, with bright starry nights and
dancing aurora. The aurora is here called the Merry Dancers, and right well
does it deserve the name.
Long spears of light that meet, and mix, and clash in such a way as quite
to bewilder the senses. It is in, the following way Burns the poet talks about
pleasures—
“But pleasures are like poppies spread,
You seize the flower, its bloom is shed;
Or like the snowfall in the river,
One moment white, then melts for ever;
Or like the Borealis race
That flit ere ye can point their place.”
It was cold work fishing now, but they did spend one forenoon by a trout
stream-side, and, much to his joy and pride, Willie caught no less than three
handsome trout. He duly entered the fact in his note-book, and
henceforward he said he thought he should be quite justified in dubbing
himself a member of the gentle craft and a disciple of Walton’s.
But it was glorious weather for walking, and together they climbed some
of the highest hills in the neighbourhood, the view spread out beneath them,
wintry aspect though it was, being sometimes magnificent. The many
streams winding out and in through snow-clad glens, and woods and wilds,
the rocks and hills, the black solemn river itself, the cliffs above it, and the
weird-like forests of pines—the whole formed a scene that was impressive
in the extreme. “That tall sugar-loaf mountain to the east,” said Mackenzie,
“some day we will climb. It towers half-a-mile above the level of the sea,
and the view obtained from its summit is awe-striking and magnificent.
Some day, Willie, when, as the song says,
we will climb that hill. There is a romance attached to it that few are aware
of. The mountain is called Benachie, or the Hill of the Mist, and many
hundreds of years ago a wild Highland chieftain had a castle or stronghold
on the very summit of it. He also had a castle below here, that old ruin that
you can just see peeping round the corner of the pine wood. He owned all
the land you can see to the east of us here. I am sorry to tell you this chief
was a bad man. His constant habit was to abduct young ladies from the
country of his hereditary enemy, just beyond the Don, and convey them to
his fortress on the mountain; and never were they seen again. Well, it came
to pass that a wealthy laird across the water was to be married to a beautiful
young lady, the daughter of the chieftain, and the chief of Benachie’s son,
who was now of age, thought he would follow in his father’s footsteps. So
he made a raid across the Don one dark night, attacked the castle and
carried off the daughter, taking her right to the stronghold on the summit of
the mountain. When he heard of it, the young lady’s intended husband
could not contain himself with rage. He collected a force with which he
crossed the Don, and commenced laying waste the country with fire and
sword. But his triumph was short-lived, for Benachie came down in force.
Not only did he hurl the invader backwards into the dark rolling Don, but—
oh! pitiful to relate!—he crossed the river and commenced an
indiscriminate slaughter of young and old, while every cottage was fired,
the chief slain, and his castle laid in ruins.[5]
“I do not tell you this story, boys, for the sake of sensation, but that you
may thank Heaven in your hearts, we do not live in such dark and terrible
times.”
CHAPTER III