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1
2 MINUTES OF THE MEETING
3 3rd DEPARTMENT MEETING
4 April 1, 2024
5 Board Room
6
7 Present:
8 1. Hervie Krizel Tupaz
9 2. Lucy Mercurio
10 3. Prince Gabral
11 4. Alexandria Blanco
12 5. Winston Garduce
13 6. Josh Franco Dela Cruz
14 7. Donna Maestre
15 8. Aaliyah Cajudo
16 9. Felisa Enaburi
17 10. Ma. Therese Ladrera
18
19 Absent:
20 1. Aliena Diamante
21 2. Pamela Turco
22
23 I. PRAYER
24
25 The prayer was led by Josh Franco Dela Cruz
26
27 II. CALL TO ORDER
28
29 The meeting was called to order at 8:30 am by the presiding officer, Lucy
30 Mercurio.
31
32 III. DETERMINATION OF QUORUM
33
34 -The quorum was established with 10 members of the department present.
35
36 -The following are the key points of the agenda which was presented by the
37 Presiding officer for the adoption and approval of the attendees:
38
39 1. Marketing ads for May 2024
40 2. Budget for May 2024
41
42 IV. READING & APPROVAL OF THE PREVIOUS MEETING MINUTES
43
44 The presiding officer presented the minutes of the previous meeting which was
45 subsequently adopted and approved by the attendees.
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46
47 V. DISCUSSION
48
49 1. Marketing Ads for May 2024
50 1.1 Review of Current Advertising Campaigns
51  The marketing manager, Prince Gabral, provided an overview of the
52 ongoing campaigns in social media, print media, and online ads.
53  The performance of each campaign was presented.
54  It was noted that some campaigns need tweaks and improvements.
55  Other feedback is considered as it needs to be researched and further
56 discussed.
57  New unrelated concepts were proposed for the campaign but is dismiss by
58 the president although agreed to talk through it in the next meeting.
59 1.2 Allocation of Tasks and Responsibilities
60  Prince Gabral and Winston Garduce, and his team, agreed to collaborate
61 for the finalization of the ads.
62  Other tasks were already sent by Elisa Enaburi through email to other
63 committee members.
64  Deadlines were set for each task and encouraged to finish it on time.
65 2. Budget for May 2024
66 2.1 Review of current budget
67  Alexandria Blanco presented the overall budget and a detailed breakdown
68 of expenses of the ongoing campaigns.
69  It was noted that some expenses are being overallocated in traditional ads
70 that are underperformed.
71 2.2 Allocation of Funds for Marketing ads
72  It was agreed by the majority to allocate a larger portion of the budget to
73 online ads considering the target audience, market trends and ROI.
74  A proposal was raised by Donna Maestre to take action in partnership with
75 influencers, with creative contents. It was seconded by Therese Ladrera to
76 make an allocation for this as it boosts feasibility and potential impact.
77
78
79 VI. NEXT MEETING
80
81 Updates regarding the agenda presented today, as well as other matters and
82 concerns will be discussed in the next meeting.
83
84 VII. ADJOURNMENT
85
86 The meeting was adjourned at 12:00 pm by the Presiding Officer.
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91
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93 Prepared by:

95 GWYNSTAR SANTOS
96 Secretary
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99
100 Noted by:
101
102 HERVIE TUPAZ
103 Department Head
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