AD-CAMPAIGN

YAAZH SKINCARE
 What is an Ad Campaign?
Ad campaigns are a set of advertisements that focus on a
single message. They are intended to meet a specific business
goal as well as lead to conversions.
Some business goals ad campaigns can target are creating
brand awareness for a new product or service, driving sales
for a specific product or service, and generating leads by
asking potential customers to sign up for an email list,
subscription, or other free offers.
It is important to note that ad campaigns are more than just
creating an eye-catching ad and posting it on a search engine
results page. For best results, ad campaigns must be well-
researched and organized, with a clear, linear plan for
marketers to follow.
Launching ad campaigns really starts with identifying
business goals, researching keywords that better reach and
represent your target audience, and then creating
advertisements and other content that raise awareness for and
interest in your products or services.
 Benefits of Advertising Campaigns

 Increase Brand Awareness

For one, these campaigns are regularly used to increase brand
awareness throughout the marketplace. A well-developed ad
campaign can be used to make your brand increasingly visible
in the competitive marketplace. Having a well-designed and
comprehensive campaign can get a lot more of your target
market aware of what you offer as a brand. Therefore, it can
improve your positioning within the marketplace as a direct
result.

 Launch New Products or Services

Another benefit that you can get when you are launching a
well-developed and comprehensive ad campaign would be the
ability to scale your new product or service launch. Having a
widespread yet targeted ad campaign to launch a new product
or service is only going to help attract attention to it and to get
more people aware of what you are offering. After all, you
can’t attract new customers without them knowing that your
product or service is coming out. This is why you regularly
see new movies, TV series, or companies launching huge ad
campaigns when they have a brand new movie, show, or
product launching. It is to generate awareness and to build
hype for the launch.

 Showcase What Makes You Different

Another thing that an advertising campaign can really do is
showcase what makes your product or service different and
better from the competition. Your ad campaign should put
your product or service in the best possible light. By using the
campaign to educate your prospective customers on what you
are doing better than your competition, it is only going to help
you capture more respective market share and to generate
more interest in what you are offering. This is what you
generally see when Apple launches a new ad campaign for the
latest release of its iPhone. You see them showcasing the
unique features of their latest phone compared to other market
leaders like Samsung.
 YAAZH SKINCARE
‘TUNE YOUR SKIN TO PURE’
 INTRODUCTION OF YAAZH SKINCARE

Yaazh Skincare is where natural goodness meets modern

science. As a brand that’s proudly Indian, we believe that
everyone deserves a good skin story and that's why we strive
to create products that are result-driven but genuinely gentle
on your skin. The Yaazh’s story can be best described as a
perfect harmony between Mother Nature's bountiful
ingredients and future-forward clean technology.
 STORY OF YAAZH SKINCARE

Yaazh is a sustainable skincare brand, which makes skincare goodies

with the freshest ingredients and high performance formulation.

We bring you the right mix of agricultural produce, carrier oils, butter
and essential oils to nourish your skin by embracing the simple yet
effective properties of the ingredients. The produce is obtained in its
purest form, without any harsh chemicals, additives, synthetic oils or
perfumes and this is the very basis of Yaazh Skincare. Our
painstaking effort to source out the finest raw materials reflects in our
products.

There are so many “skincare” products in the market today making it

difficult for you to shop. Many of them are loaded with harmful
chemicals, which create adverse effects on human skin. But, a lot of
manufacturers continue to use them. Simply because they’re cheap
and effective.

We seek to change that. Why? Because beauty is more than skin deep.

Our goal is to help you make the right choice about the right skincare
products. We handcraft each product in-house and we deliver to all-
natural product enthusiasts.
 FEATURES OF YAAZH SKINCARE PRODUCTS

100% pure
Purity is our identity. From start to finish with the purest of ethically
sourced organic matter.

Traditional Recipes
Tradition is inherent. Each product has a humble touch of tradition
infused with concern. From making to packing we endure to retain the
classic tradition and celebrate modern elegance.

Handcrafted with love

Made, mixed, and packed by hand, every single product of ours is
crafted with love. Our products aren't about machine-made perfection;
they celebrate the handmade grace of unique creations.

Cruelty-free
Animals matter to us just as much as delivering the right care for you.
We are strictly against animal testing and do not use animals in any
way to test our products. In our mission to be a hundred per cent
natural, we’ve created a cruelty-free production process.

Sustainable Products
Sustainability is at the heart of our formula crafting. None of our
products come at the cost of the environment. Our processes,
ingredients and ideas are an expression of love for Mother nature.
 YAAZH SKINCARE FACTS

 Does not have fairness products and creams

 Uses only natural butters, essential oils and farm fresh produce

 Says no to any animal testing

 Price range is between ₹250 and ₹750

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CONCLUSION

The modern generation has reverted back to an organic way of living.

We want to use organic and natural products that will help us to get
multi-benefits without bearing any side effects.
The coronavirus has also a major role to play in bringing about a
change in the mind set and psyche of consumers. They are now well
informed and well aware. They make wise choices and prefer
purchasing only after knowing the products well, especially while
finalizing daily skincare products. Customers prefer products that are
vegan and sustainable. On the whole, it can be projected that the Indian
organic skincare market will grow and seems to have a promising
future and Yaazh Skincare being a sustainable brand will have a higher
popularly and following which will eventually increase its sales and
profit.