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Assessing Technophobia and Technophilia. Development and Validation of A Questionnaire.
Assessing Technophobia and Technophilia. Development and Validation of A Questionnaire.
PII: S0160-791X(17)30179-3
DOI: 10.1016/j.techsoc.2017.09.007
Reference: TIS 1017
Please cite this article as: Martínez-Córcoles M, Teichmann M, Murdvee M, Assessing technophobia
and technophilia: Development and validation of a questionnaire, Technology in Society (2017), doi:
10.1016/j.techsoc.2017.09.007.
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Assessing Technophobia and Technophilia
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Assessing Technophobia and Technophilia. Development and Validation of
a Questionnaire.
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Mario Martínez-Córcoles*, Mare Teichmann, Mart Murdvee
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Tallinn University of Technology, Akademia tee 3, X-334, 12616, Tallinn, Estonia. E-mail:
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mario.martinez-corcoles@ttu.ee.
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Co-authors address: Department of Software Sciences, Tallinn University of Technology, Akademia tee,
Technology. He received his PhD from the University of Valencia (Spain). His research
examines the impact of technology in human behavior and society, as well as the role of
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(International Atomic Energy Agency) in 2013.
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Mare Teichmann holds a PhD in Psychology from the Behterev Institute Leningrad,
now Saint Petersburg. She is Professor and Chair of Psychology at Tallinn University of
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Technology, and member of many boards and councils, especially in the academic self-
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Mart Murdvee is an Estonian psychologist and researcher trained in Tartu University
(Estonia). His research explores the impact of technology in human behavior and
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society.
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Assessing Technophobia and Technophilia: Development and Validation of
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a Questionnaire.
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Abstract
Nowadays technology is in every aspect of our lives. The exponential growth of new
information technologies during recent years has increased society’s enthusiasm and
However, technophobia and technophilia are two concepts that are hardly studied, with
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very few specific measurements developed so far. The present paper aims to develop
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and validate the Technophobia and Technophilia Questionnaire (TTQ) in a sample
composed of 534 participants from two different countries (Poland and Estonia).
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Practical implications, study limitations and directions for future research are discussed.
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1. INTRODUCTION
is changing the pace of modification in our world and inevitably makes society and
people react. When new technologies emerge and start to spread, they bring new
opportunities and a comfortable vision of the future, reasons by which are welcomed as
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visionary and challenging. However, for some people technology is seen as a threat to
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our established set of norms and patterns of behaviours, which make us adaptive in our
living setting, and therefore brings negative emotional reactions, anxiety and fears.
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Consequently, new technologies generate the same level of enthusiasm and comfort, as
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and/or avoidance of technology) and technophilia (attraction and enthusiastic adoption
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of technology). Despite the fact that technophobia and technophilia are increasing
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phenomena in today’s society, they have been hardly studied so far due to the fact that
the users’ attitudes, emotions and behaviours toward them. Subsequently, specific
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assessment tools of technophobia and technophilia are scarce. The present paper aims to
and technophilia) in a sample composed of 534 participants from two different countries
1.1. Technophobia
emotional state or condition when interacting with computers and the Internet [1,2],
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Technophobia is a significant problem in today’s society, since many people carry
negative feelings toward new technology and avoid using it despite the big infusion of
technological advances in every aspect of life [6]. Many users remain uncomfortable
using new technologies, and instead use traditional methods to accomplish tasks [2] or
limit the use of high performance devices to very basic functions, using only 10 to 25
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percent of their capabilities [7]. With the increasing penetration of new technology in
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areas such as education, business, and the home, the problem of technophobia has
become crucial [8], since its consequences may imply ineffectiveness or lower
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performance at work, increased absenteeism, increased security threats and
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2015, Bader and colleagues [9] found that technology was the second most rated source
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of fear in US, right behind natural disasters. These results suggested that people tend to
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express the highest level of fear for those things they’re dependent on but that they do
not have any control over, and that’s almost a perfect definition of new technology.
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consequences. Indeed, very few assessment tools of technophobia have been developed
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so far. Some scales have been created to measure technophobia as a general attitude
toward technology such as the Computer Attitude Scale (CAS) [10]. Others were
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which is based on their definition of the concept [12], and it measures three separate but
to measure each of these dimensions: the Computer Anxiety Rating Scale (CARS),
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Computer Thoughts Survey (CTS) and the General Attitudes Toward Computers Scale
(GATCS). Whereas this measure has been widely accepted, it is mainly focused on
computers) rather than technophobia per se (including not only computers but modern
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(GATCS) has been revealed to be consistently unreliable in different studies [17,18].
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In this study we propose a new technophobia measuring instrument, which is
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Therefore, technophobia is understood here as fear, anxiety and discomfort toward new
technologies (including a wide range of new devices, not only computers). Instead of
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conceiving technophobia as multi-dimensional, we initially proposed a pool of items
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covering the entire aforementioned definition. For that reason, a single factor structure
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was expected.
1.2. Technophilia
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1.2.1. Enthusiasm
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Technophilia (from Greek τέχνη - technē, "art, skill, craft" and φίλος - philos,
"beloved, dear, friend") has been traditionally defined as a strong attraction and
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the Internet, smartphones, and/or other devices [5]. However, we have reasons to think
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(enthusiasm), but also includes behaviours and emotions (i.e. dependency and
1.2.2. Dependency
become a means to do almost everything (i.e. communicate with others, express oneself,
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etc.). This dependency can be explained from Schein’s explanation on how individuals
acquire underlying assumptions driving their behaviours [19]. Schein states that when a
group of individuals (or society) takes a solution to proceed or solve a problem, and that
understood as a reality. Therefore, individuals conceive reality on those terms and could
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not imagine thinking or behaving differently (i.e. sending a hand-written letter to a
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friend who lives in another city, instead of sending her an email, private Facebook
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causing anxiety when it is [momentarily] not available (i.e. there is no connection to
Internet). In its highest degree, dependency could bring addiction and/ or obsession with
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all their associated problems. Thus, dependency is another category within technophilia,
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defined as the repetitive use of technology generated by a dominant need of
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1.2.3. Technoreputation
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Last but not least, technophilia includes a need to update, also called
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improvements to daily life, or as forces that will transform reality for the better, they
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combine their enthusiasm and dependence with a fear of falling behind and losing out
updated (getting new devices or apps, and their updates) shows willingness for youthful
devices that he/she does not need, just for the pleasure of having the latest products on
the market.
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To sum up, we consider technophilia as a broader concept which does not only
include positive attitudes toward technology (enthusiasm and desire), but also repetitive
behaviours (dependency), and emotions such as fear of falling behind and joy of having
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2. METHOD
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2.1. Development of the questionnaire
The development of the TTQ was based on: (a) a literature review of different
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conceptualizations of technophobia and technophilia; (b) a critical examination of
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observations and reflections stemming from our consulting experience in
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cyberpsychology; and (d) the critical analysis of the multiple facets. Through an
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experts’ focus group session (including both experts from the information technology
technophobia and technophilia were selected. This procedure resulted in an initial pool
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containing 12 items covering technophobia, and 20 items that covered the three
dependence, and technoreputation. Each item was designed to obtain information about
the degree to which humans relate and feel about technology in several ways. Six-point
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Likert-type scales with responses ranging from 1 (very strongly disagree) to 6 (very
strongly agree) were used to record this information. The text introducing the TTQ
several aspects concerning your interaction with new technologies. For this purpose, we
request that you answer the following questionnaire honestly”. This introduction is
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were dropped in response to methodological concerns, as explained in Section 3.2. The
full list of the remaining 18 items grouped in the three dimensions of technophilia is
presented in Table 3.
2.2. Sample
534 respondents from two different countries completed the questionnaire (318
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respondents from Estonia and 216 from Poland). The sample included adults from
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different age (15 to 72), of which the mean was 31 years old. 173 respondents were
men, whereas 361 were women. Among these participants, 1% had completed a basic
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education, 10% a lower secondary education, 40% a secondary education and 46% had
guidelines, which are consistent with the American Psychological Association (APA).
doubts when filling out the questionnaire. Participants were provided with a hyperlink
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to fill out the questionnaire and encouraged by a previous email. Participants needed
around 15 min to complete the entire questionnaire. They were provided with
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instructions explaining the purpose of the study and the way the questionnaire should be
completed. Participants were encouraged to answer honestly and take as much time as
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confidentiality and anonymity were guaranteed. Data collection took place from January
to May 2016.
2.4. Analyses
individual items on the TTQ were obtained. Exploratory factor analysis (EFA) was
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conducted on a random split-half sample of the data (N = 274) to examine the factor
structure of technophobia and technophilia. Unweighted least squares was used as the
extraction method and an oblique rotation criterion was applied [21,22]. Internal
item-scale correlations) and for entire scales (Cronbach’s alpha). Corrected item-scale
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correlations should be higher than .30 [23]. Additionally, values of .70 or more indicate
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acceptable reliability for Cronbach’s alpha coefficient [24]. The analyses were
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To test the internal structure of the TTQ, six confirmatory factor analyses
(CFAs) were performed in the holdout sample (N = 260) using LISREL 8.80 [25]. In all
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CFAs the factors were allowed to be correlated. In order to determine the fit of these
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models, we took into consideration the RMSEA (root mean square error of
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approximation), CFI (comparative fit index), and NNFI (non-formed fit index)
goodness of fit statistics. The interpretation of these indexes is as follows: RMSEA <.08
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= acceptable model [26,27]; CFI >.90 = acceptable model, and >.95 = excellent model
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[20]; NNFI > .90 = acceptable model, and >.95 = excellent model [28].
verify the one-factor structure hypothesized in the technophobia scale. Weighted Least
Squares (WLS) was used to assess the model parameters, and both the polychoric
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correlations matrix and the asymptotic covariance matrix were introduced as input for
the analyses. Secondly, we ran three CFAs to test three alternative models regarding the
technophilia scale using WLS and both the polychoric correlations matrix and the
asymptotic covariance matrix were introduced as input for the analyses: a one-factor
model loading all items into a single dimension; a two-factor model considering
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correlation) and enthusiasm as the second factor; and a three-factor model including
scales were included in the same questionnaire (participants responded to the scales
sequentially and immediately), and the method used was the same for all respondents.
Therefore, we examined the possibility that a single factor could emerge for all four
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variables involved, taking into account that common variance could inflate the
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associations among the study variables (all of them were obtained by means of self-
reports). To explore this possibility, we conducted two more CFAs. In the first one we
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used both scales together: The technophobia scale was introduced as a one-factor
structure whereas the technophilia scale was introduced as a three-factor structure (as
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aforementioned). In the second one, we introduced all the items in the four variables
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loading into a single factor. Thus, a Harman Single Factor test was carried out using the
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CFA method [29]. Its basic assumption is that if a substantial amount of common
method variance is present, either a single factor will emerge from the factor analysis or
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one general factor will account for the majority of the covariance among the measures,
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with all items loading in this single factor. As the large number of items involved and
the sample size did not allow us to use weighted least square estimation, robust
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maximum likelihood (ML) was used to estimate model parameters. Considering the
ordinal nature of the variables, both the polychoric correlations matrix and the
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Finally, in spite of the fact that Estonia and Poland are geographically close to
each other, we wanted to disregard any possible differences that may be due to language
or national culture. For that reason, we additionally tested the invariance of respondents
across countries using multi-group analysis with LISREL 8.80. Specifically, we tested
whether the factor loadings for the one-factor model of technophobia and the three-
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factor model of technophilia were the same for these two countries. To compare the
alternative models’ goodness of fit, the incremental fit indices were estimated.
Differences not larger than .01 between CFI values (∆CFI) are considered an indication
of negligible practical differences [30,31]. Differences lower than .015 in RMSEA are
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between models cannot be proven in any of the goodness of fit statistics, it is preferable
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to keep the more constrained (parsimonious) solution.
Internal consistency for both scales was tested by means of Cronbach’s alpha
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coefficient (α). Correlations between questionnaire dimensions were also estimated. It is
individual items on the TTQ are presented in Table 1 (technophobia) and Table 2
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(technophilia). The items on the TTQ showed standard deviations between 1.07 and
1.56, which indicates discriminant power of the questionnaire items. The average
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skewness and kurtosis values in Technophobia are .64 and -.32, respectively, with 3
items presenting values out of range (items 2, 10, and 12). The average skewness and
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kurtosis values in technophilia are -.19 and -.39, respectively, and 1 item presenting
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Regarding the technophobia scale, the Kaiser-Meyer-Olkin (KMO) measure of
sampling adequacy was .94, and the Bartlett test of sphericity was statistically
significant (p < .01), indicating the suitability of these data for factor analytic
procedures. The results obtained showed a one-factor solution that accounted for 62%
of common variance. No items were removed, since all of them had communality scores
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equal or higher than .39 and their factor loadings were equal to or higher than .62.
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As far as the technophilia scale is concerned, the Kaiser-Meyer-Olkin (KMO)
measure of sampling adequacy was .88, and the Bartlett test of sphericity was
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statistically significant (p < .01), indicating the suitability of these data for factor
analytic procedures. Two of the items were removed, as they did not load uniquely into
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any one factor. In addition, both of these items had low communality scores (< .30),
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indicating that the extracted factors explained little of these items’ variance. The results
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presented here are related to the factor analysis conducted with the 18 remaining items.
The three factors identified, comprising 18 of the original 20 items, accounted for 50%
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of the common variance. All the items’ factor loadings were equal to or higher than .47
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one-factor model for technophobia fit the data adequately (χ2 = 79.12, df = 54, p < .01;
RMSEA = .042; NNFI = .997; CFI = .998). All factor loadings ranged from .76 to .98
and were statistically significant (p < .01) and high enough according to the standards
(>.60). Average Variance Extracted (AVE) and Composite Reliability (CR) values were
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Concerning technophilia, the three-factor model presented a satisfactory fit (χ2 =
597.176, df = 132, p < .01; RMSEA = .102; NNFI = .968; CFI = .972). Even though the
RMSEA was slightly over the cut-off value recommended, several reasons made the
three-factor model satisfactory. First, the sample used was small (< 300), especially
considering that the number of items included in the scale was considerably high.
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Second, the NNFI and the CFI goodness of fit statistics revealed an excellent fit, the
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reason by which we did not completely rule out the model. Third, the four-factor model
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The two-factor and one-factor solutions provided a poorer fit to the data (χ2 = 729.020,
df = 134, p < .01; RMSEA = .131; NNFI = .960; CFI = .965) and (χ2 = 1476.325, df =
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135, p < .01; RMSEA = .196; NNFI = .910; CFI = .921), respectively. Moreover,
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differences between the three factor model and the other two models (two- and one-
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factor models) in goodness of fit statistics were non-negligible (e.g. ∆RMSEA = .019).
Thus, the three-factor model proposed by the authors was empirically supported. All
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factor loadings ranged from .76 to .99 and were statistically significant (p < .01) and
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high enough according to the standards (>.60). Average Variance Extracted (AVE) and
Composite Reliability (CR) values were.87 and .99 respectively, thus supporting
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convergent validity.
factor emerging for all the four variables involved. The four-factor model (one factor for
each variable) provided an excellent fit (χ2 = 1450.935, df = 399, p < 0.01; RMSEA =
.052; NNFI = .985; CFI = .986) and all parameters estimated were statistically
significant (p < .01). Results indicated that each item saturated in its corresponding
scale. By contrast, the fit of the single-factor model (associated with all the items on the
four variables) was not as good (χ2 = 2906.946, df = 405, p < 0.01; RMSEA = .140;
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NNFI = .894; CFI = .902). The incremental fit indices indicated significant differences
between these two models (∆CFI = .084 and ∆RMSEA = .088). All the goodness-of-fit
indexes were satisfactory for the four-factor model, whereas the single-factor model
showed a poor fit to data (cut-off values in RMSEA and NNFI are not reached). In
summary, a single-factor model did not explain our data as well as the predicted model
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(four factors), in which the study variables were considered independent.
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Last but not least, using multi-group analysis with LISREL, we compared for
each construct a model in which the factor loadings were constrained to be equal in both
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countries to a model in which all the parameters were allowed to vary between countries
(unconstrained model). Our results for technophobia showed that the CFI was .990 for
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the model with constrained factor loadings and .982 for the unconstrained model. The
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RMSEA was .091 and .090, respectively. This indicates that the difference between
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these two models was .08 for CFI and .001 for RMSEA, and therefore negligible
to maintain the more parsimonious model and assume that there were no differences in
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factor loadings between countries. Results for technophilia revealed that the CFI was
.961 for the model with constrained factor loadings and .956 for the unconstrained
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model, and the RMSEA was .071 and .081, respectively. This indicates that the
difference between these two models was .05 for CFI and .001 for RMSEA, and
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The more parsimonious model was chosen, assuming a lack of differences in factor
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3.4. Reliability
The Cronbach alpha values were satisfactory for technophobia (.95), and
technophilia (.82) and its three subscales: .91 for the enthusiasm dimension; .77 for the
dependency dimension; and .78 for the technoreputation dimension. Therefore, the
reliability analyses showed strong internal consistency (homogeneity) for the two scales
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of the TTQ and the three technophilia subscales.
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Finally, correlation coefficients among the four variables of the questionnaire
were also calculated and are shown in Table 5. All correlations (except one) are
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significant, but did not exceed the accepted criterion, thus supporting factor
4. DISCUSSION
technophilia. Empirical evidence was obtained showing the validity of both scales.
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Results also support the dimensionality derived from the theory proposed. The
the scale of technophobia and the 18 items on the scale of technophilia were found to be
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under which the TTQ has been developed points out that, although technophobia and
supported by two facts. On the one hand, correlation coefficients between technophobia
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and each of the factors of technophilia showed that both constructs (technophobia and
technophilia) are two separate factors correlating negatively. On the other hand, the
CFAs demonstrated that the construct technophilia was independent from technophobia.
Secondly, we propose a new tool for measuring technophobia. There are few measures
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measurement (TMI) proposes three different instruments measuring different computer-
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based facets of it [11]. In this paper we propose an alternative to the TMI, in which the
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facets. This has clear advantages with respect to the TMI in terms of (1) the scope of
measurement (not reduced to computers alone, but to technology in general) and (2)
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time spent on filling out the questionnaire, avoiding the biases associated with long
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questionnaires (i.e. dropping out, consistent responses, central tendency, etc.). Thirdly, a
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empirical support for the fact that technophilia is a construct composed of enthusiasm,
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dependence and technoreputation. As far as we know, this is the first time the multi-
dimensionality of technophilia has been proposed and tested. The model of technophilia
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proposed here can help to revive research in the field of technology adoption that seems
to have reached a dead-end [34]. Without a shadow of a doubt, the introduction of new
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consequences. This study revives the debate about these consequences back, reviewing
The development and validation of the TTQ has three important practical
implications. Firstly, the TTQ can be used by governments and public affairs
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programs for a population’s openness and adoption of new technology when needed.
Likewise, technophilia could be tested to develop programs and policies avoiding high
levels of it that could be detrimental for people’s quality of life. Second, health and
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detect disproportionate fears and anxiety, or severe addiction, respectively. Lastly,
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designers could benefit from using the measurement of technophobia to evaluate the
population’s aversive responses to technology, with the aim of studying the technical
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causes of those reactions and design user friendly interfaces accordingly.
Finally, it is important to note that the validity of the questionnaire has been
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established basically through its construct and internal validity, not including other
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validity measures such as the relationships of technophobia and technophilia with
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extend and consolidate the validity of the TTQ by paying attention to its predictive
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ACKNOWLEDGEMENTS
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We want to thank two anonymous reviewers for their inestimable help and
DISCLOSURE STATEMENT
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Technophobia Mean SD Skewness Kurtosis
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Item 5 2.26 1.30 .10 .05
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Item 6 2.42 1.34 .66 -.49
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Item 8 2.55 1.36 .50 -.66
Item 10
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Item 11 2.35 1.27 .66 -.40
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Table 1. Items and dimensions of the Technophobia and their descriptive statistics.
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Technophilia Mean SD Skewness Kurtosis
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Item 4 … 3.58 1.31 -.27 -.78
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Item 6 4.38 1.08 -.64 .66
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Item 8 3.40 1.31 -.01 -.81
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Item 9 4.63 1.10 -.72 .51
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Item 10 3.25 1.39 .06 -.91
Table 2. Items and dimensions of the Technophilia scale and their descriptive
statistics.
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Technophilia Enthusiasm Dependency Technoreputation
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Item 9 .78 (.66)
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Item 11 .60 (.40)
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Item 17 .75 (.56)
Item 7
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.63 (.46)
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Item 12 .56 (.36)
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Table 3. Factor loadings lower than .40 were not reported. Item
communalities are in brackets.
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χ2 df RMSEA NNFI CFI
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(two-factor)
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(One-factor)
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model
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Table 4. Fit indices of different tested models with technophobia and
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technophilia ítems.
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Dependency 3,30 .97 .597**
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Table 5. Inter-factor correlations of the TTQ. ** correlations significant at p < .01
SC
(2-tailed).
U
AN
M
D
TE
C EP
AC
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Technophobia
PT
Item 2 I avoid the use of new equipment and technology
RI
Item 4 I find it difficult to complete computerized tasks
SC
Item 5 I find it very difficult to learn about how to use new technology
Item 6 I feel incompetent because I don’t like to use new equipment or technology
U
Item 7 I’m resistant to back up hard drives or organize files in my computer
AN
Item 8 I feel unskilled for the use of new equipment or technology
Item 9 I feel excessive sweating while working with new equipment or technology
M
Item 10 I feel heart palpitations while working with new equipment or technology
D
Item 12 I feel forced to change my way of working because of new equipment or technology
C EP
AC
27
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Technophilia
Item 2 I’m afraid of being left behind if I cannot use the latest equipment or technology.
PT
Item 4 The use of new equipment or technology influences considerably my personal life
RI
Item 6 My experience with all the new technologies is positive
SC
Item 7 The use of new equipment or technology influences considerably my personal
feelings
Item 8 I feel fear of being left behind if I can’t use the latest equipment or technology
U
Item 9 I have recently acquired new technology
AN
Item 10 I feel loss of control if I can’t use the latest equipment or technology
Item 15 I feel enthusiasm for new equipment or technology due to its novel value
EP
Item 18 I’m afraid of failing if I can’t use the latest equipment or technology
AC
Item 19 I have spent more time using new equipment or technology than is reasonable
*Item 20 I have recently thought persistently and frequently about new equipment or
technology
28
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Highlights
-Very few specific measures to assess technophobia and technophilia have been
developed so far.
PT
validated.
RI
-Empirical evidence is obtained showing the validity of the questionnaire provided.
U SC
AN
M
D
TE
C EP
AC