New Age Business Model

Group Presentation
Topic- Wholesome Foods (Plant-Based
Chicken products
Presented By-
 Rohit Sharma
 Nitish Sharma
 Pallavee Sharma
 Priyanka Paul
 Sukanya Chakraborty
 Rufus Narzary
 Hrishikesh Sarma
Introduction to our Plant-Based
Chicken Product
Introducing our revolutionary plant-based chicken
alternative, a delicious and sustainable solution for
health-conscious consumers. Crafted with carefully
selected plant-based ingredients, this product delivers
the authentic taste and texture of traditional chicken,
without the environmental impact.
Market Opportunity and Target
Audience
Growing Demand for Plant-
Based Proteins
The global plant-based meat market is
rapidly expanding, driven by consumer
desire for healthier, more sustainable
protein options.
Targeting Health-Conscious
Consumers
Our plant-based chicken appeals to
eco-conscious millennials and Gen Z
who seek meat alternatives that are
nutritious and environmentally friendly.

Versatile Culinary Applications

Our product can be used in a wide range of dishes, from fried "chicken" to plant-
based nuggets, making it appealing to home cooks and chefs.
 Product Development and
Innovation
 We've leveraged the latest advancements in plant-based
protein technology to create a delicious, juicy, and texture-rich
alternative that is virtually indistinguishable from traditional
poultry.

 Our proprietary ingredient blends and innovative manufacturing

processes allow us to capture the authentic flavors and mouthfeel
of chicken, without the use of any animal-derived components.
We're continuously exploring new ways to push the boundaries of
plant-based meat innovation and provide our customers with the
most satisfying and sustainable eating experience.
S ustainable and E thical Manufacturing

Sustainable Practices 1
We use renewable energy,
recycled materials, and
water-saving techniques to 2 Ethical Labor Standards
minimize our environmental Our manufacturing facilities
impact throughout the adhere to the highest labor
manufacturing process. standards, ensuring fair
wages, safe working
Animal-Free Processes 3 conditions, and employee
As a plant-based chicken wellbeing.
product, we proudly operate
without any animal-derived
ingredients or animal
testing, aligning with our
ethical values.
 Distribution and Sales Channels
We have established a robust distribution network to
ensure our plant-based chicken products are readily
available to consumers. We partner with leading
grocery retailers, meal delivery services, and online
marketplaces to maximize our reach and convenience.

Our sales strategy focuses on penetrating both

traditional brick-and-mortar stores and the rapidly
growing e-commerce space. We leverage data-driven
insights to optimize product placement, promotions,
and targeted marketing campaigns.
 Pricing and Revenue Model
Competitive Pricing
Our plant-based chicken
products are priced
competitively with traditional
chicken products, making them
accessible to a wide range of
consumers.
Recurring Revenue
Through subscription and meal
plan offerings, we aim to
establish a reliable stream of
recurring revenue from loyal
customers.
Tiered Offerings
We offer a tiered product line,
including both value-focused
options and premium products,
to cater to diverse customer
preferences and budgets.
Retail and Foodservice
We generate revenue from both
retail sales to consumers and
wholesale partnerships with
foodservice providers like
restaurants and cafeterias.
 Marketing and Brand S trategy

Omnichannel Distinctive Engaging

Influencer
Marketing Brand Identity Content Strategy
Partnerships
We will leverage a Our plant-based Our content marketing
coordinated We will collaborate
chicken brand will will educate and
omnichannel with respected food
have a distinct, inspire consumers with
marketing approach, and lifestyle
visually appealing recipes, nutritional
seamlessly influencers to
identity that resonates information, and
integrating digital, amplify our brand
with health-conscious sustainability stories,
social, and message, build trust,
consumers and positioning our plant-
traditional channels and drive awareness
conveys our based chicken as a
to reach our target and trial among key
commitment to delicious and ethical
audience effectively. consumer segments.
sustainability. choice.
 Competitors and their Analysis
Plant-Based Advantages and Pricing and Innovation
Chicken Brands Disadvantages Positioning and R&D
Our main competitors in While our competitors Our plant-based We continually invest in
the plant-based chicken have a head start, our chicken is priced research and
market include industry product offers unique competitively to development to stay
leaders like Beyond features like improved provide value to ahead of the curve,
Meat and Impossible texture and flavor that customers. We position exploring new
Foods. These brands could appeal to health- it as a premium, ingredients and
have established strong conscious consumers. sustainable alternative production methods to
brand recognition and However, they have to traditional poultry enhance our product's
distribution channels. greater marketing budgets that delivers on taste performance and
and production capacity. and nutrition. differentiation.
 Partners hips and Strategic Alliances

Strategic Partnerships R&D Collaboration Sustainable Supply

We've forged strategic Our collaborative R&D We've established
partnerships with leading efforts with universities sustainable supply chain
food brands and retailers and food science partnerships to ensure a
to expand our institutes drive continuous reliable, ethical, and
distribution and reach innovation in plant-based environmentally-friendly
new customers. protein development. sourcing of our plant-
based ingredients.
Future growth and expans ion plans

International expansion
Bring our plant-based chicken to new
global markets
1
Product innovation
Develop new flavors and formats to
2 meet evolving consumer demands

Vertical integration
3 Invest in our own manufacturing
facilities for greater control and
efficiency
 Conclusion
In conclusion, our plant-based chicken product has
immense potential to disrupt the traditional poultry
market. Through continuous innovation, strategic
partnerships, and sustainable manufacturing, we are
poised for long-term growth and success.
As we look to the future, our focus remains on
expanding our global footprint, developing new
product formats, and vertically integrating our
operations for greater control and efficiency.