Assignment: Imagine you are a manufacturer of Apparels of Formal Shirt which new for your

business. Your aim is to supply this to retailers and sell to them in Wholesale Quantity.
Describe your Target Market/Audience, and your Business Model by creating a Market
Survey Form containing at least 40 questions.
INTRODUCTION
Brief: A formal shirt is a staple no matter what you do for work, or where you live in the
country. As well as being hugely versatile,
matching effortlessly with both casual and tailored outfit choices. It embody a perfect blend
of style and professionalism, setting a new standard for modern corporate attire. Crafted from
high-quality cotton blends, these shirts offer unparalleled comfort, exquisite detailing, and a
tailored fit that elevates the wearer's
confidence. These formal Shirts redefine sophistication with a professionalism crafted from
premium fabrics, these shirts offer unparalleled comfort and a tailored fit that complements
the modern professional.
Key Features:
 Premium cotton fabric for breathability.
 Impeccable stitching and attention to detail.
 Classic and slim-fit options.
 Diverse color palette to suit varied preferences.
 Reinforced stitching for durability.
 Modern and timeless designs.
 Timeless designs suitable for various corporate settings.
 Tailored fit for a sophisticated and modern look.
Target Market or Audience:
The best way to find your clothing brand’s target audience is by doing customer research, or
market research. It involves talking to real people (yes, online data can help, but nothing
beats real conversations) to understand what they love, hate, or can’t find in the market.
Market research includes industry research, competitor research, and customer research. All
those parts are important, but understanding who your customer is and what they want is key
to getting it right.
• Working Professionals: Executives, managers, and employees seeking premium office
attire.
• Retailers: Boutiques and stores targeting a discerning clientele looking for top-tier
formal wear.
• Corporate Clients: Businesses aiming to enhance their employee dress code with
distinguished elegance.
Business Model:
Competition has intensified in the country as more domestic brands gain market share with
their shirt centric portfolio. International brands in formal shirts still maintain their unique
positioning and there are very few domestic brands competing against them. Companies
employ a number of pricing strategies to differentiate their brand and gain competitive
advantages in the marketplace.
Our business model revolves around providing retailers with an unparalleled wholesale
experience. Key elements of our model include:
1. Quality Assurance: Rigorous quality control processes ensuring each shirt meets the
highest standards.
2. Wholesale Pricing Strategies: Competitive and flexible pricing structures for bulk
orders, ensuring profitability for retailers.
3. Diverse Selection: An extensive range of designs, sizes, and colors to cater to a wide
array of customer preferences.
4. Efficient Logistics: Streamlined order processing and a reliable supply chain for swift
and timely deliveries.
5. Dedicated Customer Support: A responsive support team committed to assisting
retailers throughout their partnership with us.
6. Quick Turnaround: Efficient order processing and timely deliveries to keep inventory
well-stocked
Why Choose the Prestige Series?
- Elevating retail offerings with a collection that redefines corporate elegance.
- Gain a competitive edge by offering premium quality at affordable wholesale prices.
- Partnering with for a reliable supply chain and a product that resonates with the
modern professional.

Market Survey Form for Formal Shirt

 Personal Information:
1. Name:
2. Gender:
- Male
- Female
- Other

 Qualitative Questions:
3. What factors do you consider when purchasing a formal shirt?
4. How would you describe your preferred shirt fit? (e.g., slim fit, regular fit)
5. What colors do you find most appealing for formal shirts?
6. How often do you wear formal shirts in a typical week?
7. In your opinion, what features make a formal shirt suitable for a professional setting?
8. Do you prefer classic or modern designs in formal shirts?
9. How important is the choice of fabric/material when selecting a formal shirt?
10. What influences your decision to buy a specific formal shirt brand?
11. How satisfied are you with the current range of formal shirts available in the market?
12. What challenges do you face when shopping for formal shirts?
13. How likely are you to recommend a formal shirt brand to a friend or colleague?
14. What role does brand reputation play in your decision to purchase a formal shirt?
15. Do you believe the price of a formal shirt reflects its quality?
16. How important is sustainability and ethical sourcing in your choice of formal shirts?
17. Would you pay a premium for a formal shirt made from sustainable materials?
 Quantitative Questions:
18. On a scale of 1-10, how satisfied are you with the variety of formal shirts in the
market?
19. How many formal shirts do you own, on average?
20. How frequently do you purchase new formal shirts?
21. What is the average amount you are willing to spend on a high-quality formal shirt?
22. On a scale of 1-5, how would you rate your overall shopping experience when buying
formal shirts?
23. In a month, how many formal shirts do you buy, on average?
24. How often do you seek discounts or promotions when purchasing formal shirts?
25. What percentage of your formal shirts are purchased online versus in-store?
26. On a scale of 1-10, how important is customer service when buying formal shirts?
27. How often do you consider reviews and ratings before buying a formal shirt?
28. What factors influence your decision to switch to a new formal shirt brand?
29. How frequently do you return formal shirts due to sizing issues or dissatisfaction?
30. How satisfied are you with the sizing options available for formal shirts?
 Product Preferences:
31. What sleeve length do you prefer in a formal shirt?
- Short Sleeve
- Long Sleeve
32. What collar style do you find most appealing in a formal shirt?
- Point Collar

- Spread Collar
- Button-Down Collar
33. How do you feel about patterned formal shirts? (e.g., stripes, checks)
- Like them
- Neutral
- Dislike them
34. What type of cuff do you prefer on a formal shirt?
- Barrel Cuff
- French Cuff
35. How important is the presence of wrinkle-resistant or non-iron features in a formal
shirt?
 Brand Perception:
36. Which formal shirt brands do you associate with high quality?
37. How likely are you to try a new formal shirt brand?
38. What social media platforms do you use for fashion inspiration related to formal
shirts?
 Closing Questions:
39. What improvements or additional features would you like to see in formal shirts?
40. Any additional comments or suggestions regarding formal shirts?

THE END