PGDAV College

(Delhi University)

IKEA
Presentation

Nishtha Saxena (21592)

Lisha Dhiman (21829)
 IKEA
Ikea is a Swedish multinational conglomerate
that designs and sells ready-to-assemble
furniture, kitchen appliances, decoration,
home accessories, and various other goods
and home services. Started in 1943 by Ingvar
Kamprad and currently legally headquartered
in the Netherlands, IKEA has been the world's
largest furniture retailer since 2008.
 The group is primarily known for its modernist furniture
designs, its simple approach to interior design , and its
immersive shopping concept, based around a showroom of
decorated room settings, in which customers can interact with
the available articles onsite.
In addition, the firm is known for its attention to cost control
and continuous product development, notably, the ready-to-
assemble model of furniture sales, and other elements which
have allowed IKEA to establish lower prices than its
competitors. has been criticized for the ecological impact of its
considerable use of wood.
History
In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales
business, and began to sell furniture five years later. The first store was opened in
Älmhult, Småland, in 1958, under the name Möbel-IKÉA. The first stores outside
Sweden were opened in Norway (1963) and Denmark (1969). The stores spread to
other parts of Europe in the 1970s, with the first store outside Scandinavia opening
in Switzerland (1973), followed by West Germany (1974), Japan (1974), Australia,
Hong Kong (1975), Canada (1976), Singapore and the Netherlands (1978). IKEA
further expanded in the 1980s, opening stores in countries such as France and
Spain (1981), Belgium (1984), the United States (1985), the United Kingdom (1987),
and Italy (1989). Germany, with 55 stores, is IKEA's biggest market, followed by the
United States, with 52 stores.
TOP 10 IKEA COMPETITORS
 FOUNDER OF IKEA
INGVAR KAMPRAD
A Swedish entrepreneur at the age of
17, founded a company called IKEA,
the world largest furniture retailer in the
early 21st century. It was first registered as a
trading company on the 28th of July, 1943
when Ingvar was just 17 years old. IKEA is
named after the initials of founder Ingvar
Kamprad, Elmtaryd, the farm on which he
grew up, and Agunnaryd, the nearby village.
IKEA’S MISSION STATEMENT
“TO OFFER A WIDE RANGE OF WELL-
DESIGNED, FUNCTIONAL HOME FURNISHING
PRODUCTS AT PRICES SO LOW THAT AS
MANY PEOPLE AS POSSIBLE WILL BE ABLE TO
AFFORD THEM”
IKEA’s Store Layout
IKEA stores are typically blue buildings with yellow accents
(also Sweden's national colours). They are often designed
in a one-way layout, leading customers counter-clockwise
along what IKEA calls "the long natural way" designed to
encourage the customer to see the store in its entirety .
There are often shortcuts to other parts of the showroom.
The showroom usually consists of simulated room settings
where customers can see the actual furniture in use.
Products & Services

Furniture and Homeware

Cabinets and Cupboards
 IKEA’S SWOT ANALYSIS
IKEA’S STRENGTH:
-Costomer knowledge
-Brand reputation and market presence IKEA’S WEAKNESSES:
-use of innovation to drive down cost
-supply chain integration -Negative publicity
-Decreasing quality
-standard products
 IKEA’S SWOT ANALYSIS
IKEA’S
OPPORTUNITIES:
IKEA’S THREATS:
-New markets in developing
economies
-expansion into the growing grocery -Intensifying cpmpetition
market
-growth of consumer
income
IKEA'S VISION
“TO CREATE A BETTER
EVERYDAY LIFE FOR MANY
PEOPLE"
THANK YOU!!