PSDA

OLA
PRINCIPLES OF MANAGEMENT
PERSONAL SKILL DEVELOPMENT ACTIVITY
BBA LLB (2023-28)
1ST SEMESTER

By: Upasana Tyagi

To: Ms. Swati Jain
Thank You
I would like to express my sincere gratitude to all those who have contributed to
the successful completion of my project on the Comprehensive study of Ola
- its brief history, organizational structure, product/service portfolio, and
recruitment and selection policies. This endeavor would not have been possible
without the support and guidance of various individuals and resources. I extend
my heartfelt thanks to my faculty guide, Ms. Swati Jain, whose expertise and
invaluable insights have been instrumental in shaping the direction of this project.
The guidance received during our interactions has greatly enriched my
understanding of the subject matter. I would like to express my sincere thanks to
DME, for providing me with the platform and resources to undertake this study.
The academic environment has been instrumental in shaping my understanding
and approach to this research. I would also like to acknowledge my peers and
classmates for their constructive feedback and discussions, which have
contributed to refining the scope and focus of this study.
Lastly, I want to thank my family and friends for their unwavering support and
understanding during the challenging periods of this academic endeavor.
This acknowledgment is a testament to the collaborative efforts of various
individuals and organizations that have played a pivotal role in the completion of
this study. I am sincerely grateful for the collective contributions that have made
this research possible.

Sincerely,

Upasana
Upasana Tyagi
BBA LLB 1st Semester
 2 Organizational
1 Brief History Structure 3 Product
Portfolio
Provide a concise Describe the
overview of the structure of the The main products
company's history. organization. or services offered
by the company.

CONTENT
MAP

4 Recruitment and 6 Suggest a

Selection Policies 5 Identify a Probable
Company's approach
Problem Solution
to recruiting and Offer a potential
selecting employees. Problem or challenge solution to the
the organization is identified problem.
facing.
 Assignment Question

Study the Brief History, Organisation Structure,

product/service portfolio, and recruitment and
selection policies for the company mentioned
against your name. Identify at least one
problem the organization faces and suggest
a probable solution.
 BRIEF HISTORY OF OLA
Launching( 2010): Ola was innovated by Bhavish Aggarwal and Ankit
Bhati. The idea behind Ola began when Bhavish had a grueling
experience with a hack motorist during a trip. This led to the vision of
creating a dependable and effective transportation service.

Early Times and Expansion(2011- 2014): Ola started its operations in

Mumbai in December 2010 with a small line of buses. The company
originally concentrated on offering a platform to connect guests with
traditional hacks. Over time, Ola expanded its services to colorful
metropolises in India, introducing new features and services similar to
Ola Mini, Ola Hydrofoil, and Ola Bus.

Preface of Ola Taxicabs App(2012): Ola's growth was significantly

boosted with the preface of its mobile app in 2012. The app handed
druggies a stoner-friendly interface for reserving lifts, checking fares,
and tracking the position of their reserved vehicles.

Diversification and Innovation(2014- 2018): Ola continued to diversify

its services by introducing Ola Share(carpooling), Ola Micro
(affordable lifts), and Ola Bike(motorbike hacks). The company also
ventured into electric mobility with the launch of Ola Electric and
electric cabs.

Transnational Expansion(2018): Ola expanded its operations beyond

India and entered transnational requests, including Australia, the
United Kingdom, and New Zealand. This marked a significant step in
the company's global expansion strategy.

Fiscal Investments and Hookups: Ola attracted substantial

investments from colorful sources, including SoftBank, Tencent, and
others. The company also formed hookups with automakers and
other stakeholders to promote electric mobility and sustainability.

Challenges and Regulatory Issues: Like numerous tech-grounded

transportation platforms, Ola faced challenges related to
nonsupervisory compliance, safety enterprises, and competition with
other lift-hailing services.

COVID-19 Impact(2020): The COVID-19 epidemic posed challenges

for Ola, as restrictions on movement and trips impacted the demand
for lift-hailing services. The company had to acclimatize its business
strategies during this grueling period
ORGANISATIONAL STRUCTURE OF OLA
1. Administrative Leadership:
CEO and Co-Founder: Bhavish Aggarwal
Co-Founder and CTO: Ankit Bhati

2. Elderly Leadership:
Chief Operating Officer (COO): Responsible for overseeing day-to-day
operations, icing effectiveness, and enforcing strategic plans. (Gaurav
Porwal)
Chief Financial Officer (CFO): Manages fiscal planning, budgeting, and
reporting. (G.R. Arun Kumar)
Chief Marketing Officer (CMO): Leads marketing, branding, and client
accession sweats/. (Anshul Khandelwal)
Chief Technology Officer (CTO): Directs technology development, product
inventions, and IT structure. (Ankit Bhati)

3. Operations:
Head of Operations (India): Manages the operations platoon concentrated
on the Indian request, including motorist-mate relations, vehicle logistics,
and force chain operation. (Bethun Bhowmik)
Head of International Operations: Oversees operations in colorful
transnational requests, addressing request-specific challenges. (Simon
Smith)

4. Business Units:
Lift-Hailing Division:
General Manager (Ride-Hailing): Manages the core lift-hailing business,
including stoner experience, pricing strategies, and motorist-mate
relations.
Ola Electric Division:
General Manager (Ola Electric): Leads Sweets in electric mobility results,
including electric vehicle deployment, charging structure, and
sustainability enterprise.
Ola Foods Division:
General Manager (Ola Foods): Manages the food delivery member,
overseeing hookups with caffs, delivery logistics, and stoner experience.

5. Technology and Product Development:

Chief Technology Officer (CTO): Heads the technology department,
overseeing software development, app conservation, and invention.
Product Directors: Responsible for specific features or aspects of the Ola
app and associated services.

6. Support Functions:
Human Resources (HR): The head of HR manages gift accession, hand
development, and plant culture.
Legal and Compliance: The head of Legal ensures compliance with laws
and regulations and manages legal affairs.
Client Support Director: Manages the Client support platoon, ensuring
timely and effective resolution of stoner issues.
 PRODUCT/ SERVICE PORTFOLIO
Ola Lift-Hailing Services:
Micro and Mini: These are provident options for short-distance
lifts, utilizing fragile and fuel-efficient cars.
Prime: A decoration order offering more comfortable and
commodious instruments for an advanced chow.
Ola Auto: Auto-rickshaw services give a quick and cost-
operative mode of transportation, especially suited for short-
distance trips.
Ola Outstation: Long-distance trip indulgence, allowing
druggies to bespeak lifts for inter-city trips with a range of
agent options.
Ola Rentals: Druggies can reserve a cab for a fixed duration,
allowing them to make multitudinous stops during the trip.
Ola Share: A carpooling indulgence where druggies partake in
lifts with others touring in the same instruction, making it a
more cost-operative and environmentally friendly option.

Ola Electric:
Electric Scooter: Ola ventured into the electric instrument
market with the advertisement of an electric scooter. This shift
aligned with Ola's devotion to sustainable and eco-friendly
mobility results.

Ola Foods:
Food Quittance: Ola penetrated the food quittance member
by acquiring Foodpanda's India business. Through the Ola app,
druggies could order food from original cafes and have it
delivered to their doorstep.

Ola Financial Services:

Ola Money: Ola had its digital wallet, Ola Money, allowing users
to make cashless deals not only for lift disbursements but also
for a variety of other services and productions. Users could
recharge the wallet and exercise it for a range of purposes.

Ola Corporate:
Corporate Travel Solutions: Ola-handed solutions for business
trips, offering companies a platform to efficiently take and
streamline employee transportation. This comprehended
options for managing charges and furnishing an accessible
mode of transport for business purposes.

Ola Emergency:
Emergency Services: Ola developed a point that allowed
druggies to reserve an ambulance snappily in case of
extremities. This service is designed to give timely medical
backing to druggies in overcritical situations.
RECRUITMENT AND SELECTION POLICIES
Online operation Process
Ola likely has an online platform where campaigners can
submit their resumes and operation forms.

Webbing and Shortlisting

HR professionals or babe review submitted operations to
shortlist campaigners grounded on qualifications, experience,
and alignment with the company's conditions.

Interview Process
Shortlisted campaigners may go through multiple rounds of
interviews, which could include phone interviews, videotape
interviews, and face-to-face meetings. The interviews may
involve HR representatives, hiring directors, and, in some cases,
specialized experts.

Assessment Tests
Depending on the position, campaigners may need to suffer
chops assessments, aptitude tests, or other evaluations to
gauge their felicity for the part.

Reference Checks
Ola may conduct reference checks to corroborate the seeker's
employment history, chops, and qualifications.

Offer and concession

Still, Ola's HR platoon extends a job offer, If the seeker
completes the assessment process. This phase may also
involve a concession of terms, including payment and benefits.

Background Verification
Ola likely conducts background checks to corroborate the
delicacy of the information handed by the seeker, including
educational and employment history.

Onboarding
Once the seeker accepts the offer, they go through an
onboarding process to familiarize themselves with Ola's
programs, culture, and work terrain.
 IDENTIFY A PROBLEM
Regulatory Challenges:
Ride-hailing services often face regulatory hurdles in different
regions. Local regulations, licensing requirements, and legal
frameworks for transportation services can vary, and
compliance can be a significant challenge.

Original Regulations- Ola operates in multiple metropolises and

regions, each with its own set of regulations governing transportation
services. clinging to different and occasionally evolving original laws
poses a significant nonsupervisory challenge.

Lift- participating Guidelines regions have specific guidelines for lift-

sharing services, and compliance can be complex. Ola, as a lift-
participating platform, may need to navigate and acclimatize to
these guidelines.

Dynamic Regulatory Environment- The nonsupervisory terrain for

lift-hailing services is subject to change. Ola needs to stay nimble and
acclimatize its operations to misbehave with new regulations as they
crop.

Pricing and Surge Regulations- Some regions have regulations

regarding pricing models and launch pricing during peak hours. Ola's
dynamic pricing strategy may need adaptations to align with original
regulations.

Licensing Conditions- Regulatory authorities frequently bear specific

licenses for transportation services. Meeting these conditions while
expanding services to new areas can be time-consuming and
intricate.
 PROBABLE SOLUTIONS
Problem: Regulatory Issues
Probable Solution: Proactive Engagement and Collaboration

Stakeholder Engagement: Actively engage with regulatory

authorities and stakeholders for open communication and
collaboration.

Policy Advocacy: Invest in advocacy efforts to shape favorable

policies, collaborating with industry associations and presenting
positive industry impact data.

Compliance Measures: Implement robust internal mechanisms

for compliance, including regular audits, driver training, and
technological solutions for safety monitoring.

Transparency and Reporting: Demonstrate transparency by

regularly reporting safety statistics, data privacy measures, and
relevant information.

Local Partnerships: Forge partnerships with local entities for

insights into regional needs and to build goodwill with local
communities.

Educational Campaigns: Launch campaigns to educate drivers

and riders on local regulations, safety measures, and the benefits
of ride-hailing.

Technology Integration: Leverage technology for enhanced

safety and compliance, including real-time tracking, two-way
feedback systems, and automated compliance checks.

Legal Expertise: Employ a dedicated legal team with expertise in

local regulations to proactively address potential legal challenges
and ensure compliance.
 CONCLUSION
In summary, our discussion about Ola covered colorful aspects
of the company, including its brief history, organizational
structure, product/ service portfolio, reclamation and selection
programs, and implicit challenges. Ola innovated in 2010 and
has grown into a prominent lift-hailing company with a
diversified portfolio, including lift-hailing services, food delivery,
electric vehicles, and fiscal services like Ola plutocrat.

The organizational structure of Ola generally involves

administrative leadership, and colorful departments similar to
operations, engineering, marketing, finance, and technical
brigades. The reclamation and selection programs of Ola, while
not explicitly detailed, likely follow assiduity morals, including
an online operation process, webbing, interviews, assessment
tests, reference checks, and onboarding.

Challenges faced by Ola, and analogous companies in the lift-hailing

assiduity, may include nonsupervisory issues, competitive pressure,
safety enterprises, and the transition to electric vehicles. To
address implicit problems, a suggested result could involve
enhancing safety measures, conducting education programs, uniting
with nonsupervisory authorities, and launching a comprehensive
public relations crusade.
BIBLIOGRAPHY
theorg.com
scribd.com
olacabs.com
en.wikipedia.org
businesstoday.in
quora.com
help.olacabs.com
medium.com
linkedin.com
cnbctv18.com