BBA LLB

Paper Code: BBALLB 115

Paper: Principles of Management
PSDA

Name: Upasana Tyagi

Sec: 1A
Enrollment No.: BBALLB004
 OLA
Go
Presented by Upasana Tyagi
 ASSIGNMENT
Study the Brief History, Organisation Structure,
product/service portfolio, and recruitment and selection
policies for the company mentioned against your name.
Identify at least one problem the organization faces and
suggest a probable solution.
 05
2020 - COVID-19 Impact:
The pandemic presents challenges as movement restrictions impact demand for
ride-hailing services. Ola adapts its strategies to navigate the tough period.

04
2018 - International Expansion:
Ola goes global, expanding beyond India to Australia, the UK, and New
Zealand, marking a significant step in its global expansion strategy.

2014-2018 - Diversification and Innovation: 03

Ola expands services with carpooling (Ola Share), affordable rides (Ola
Micro), and motorbike taxis (Ola Bike). Ventures into electric mobility
with Ola Electric.

2012 - Mobile App Launch:

Ola's growth accelerates with the introduction of its 02
mobile app, offering users a user-friendly interface for
ride bookings and tracking.

2010 - Inception:
01
Bhavish Aggarwal and Ankit Bhati launched Ola to
create a reliable transportation service after a
challenging experience with a traditional taxi.
 Bhavish Aggarwal Ankit Bhati
CEO AND CO- FOUNDER CO FOUNDER & CTO

Elderly Technology and

Operations Business Units Support
Leadership Product
Development
Functions

Bethun Bhowmik LIFT HAILING

Gaurav Porwal Ankit Bhati
HEAD OF OPERATIONS DEVISION Human Resources
COO CTO
(INDIA) GENERAL MANAGER

Simon Smith OLA ELECTRIC

G.R. Arun Kumar Legal and
HEAD OF INTERNATIONAL DIVISION Product Directors
CFO
OPERATIONS GENERAL MANAGER Compliance

Anshul Khandelwal OLA FOOD DIVISION Client Support

CMO GENERAL MANAGER Director

Ankit Bhati
CTO
 Service
Portfolio

Ola Corporate Ola Electric

Corporate Electric
travel solution scooter

Ola Financial Ola lift-Hailing Services

Micro and Mini
Service Prime
Ola Money Ola Auto
Ola Outstation
Ola Rentals
Ola Share

Ola Emergency Ola Food

Emergency services Food Quittance
 ONLINE OPERATION PROCESS
ONBOARDING
online platform where WEBBING AND SHORTLISTING
Once the seeker campaigners can shortlist campaigners
accepts the offer submit their resumes grounded on
qualifications, experience,
and alignment

BACKGROUND VERIFICATION INTERVIEW PROCESS

To corroborate the RECRUITMENT Shortlisted
campaigners may go
delicacy of the
information handed by & through multiple
rounds of interviews
the seeker SELECTION
OFFER & CONCESSION ASSESSMENT TESTS
REFERENCE CHECKS
If the seeker Evaluations to gauge
completes the To corroborate the their felicity for the
assessment process. seeker's employment part.
history
PROBLEMS 1 ORIGINAL
REGULATIONS

2 LIFT- PARTICIPATING
GUIDELINES

REGULATORY
CHALLENGES 3 DYNAMIC REGULATORY
ENVIRONMENT

4 PRICING AND SURGE

REGULATIONS

5 LICENSING
CONDITIONS
 Legal Expertise
Stakeholder Engagement
Employ a dedicated
Actively engage with legal team with
regulatory authorities expertise in local
and stakeholders regulations

Policy Advocacy Educational Campaign

Invest in advocacy
PROBABLE Launch campaigns to
efforts to shape SOLUTIONS educate drivers and
riders on local
favorable policies
regulations

Compliance Measures Transparency Local Partnerships

Implement robust Forge partnerships with
Demonstrate
internal mechanisms local entities for
transparency by
for compliance insights into regional
regularly reporting
needs
safety statistics