Naguilian National High School

Senior High High School

Naguilian, La Union

SCHOOL TRADE CHALLENGE

REVISED MARKET ENTRY STRATEGY PLAN (RMESP)
Worksheets

Worksheet No. 1: Formulation of Long-Term and Short-Term Goals

Name of the Product: SaluYum Bites

SHORT-TERM GOALS
Write down all your business’ short-term goals.
SHORT TERM GOALS
1. One of our short-term goals is to test a new biscuit product idea and thoroughly
evaluate its potential success before launching it to the public.
2. Our goal is to generate profits in selling our product in the market.
3. Grow social media following: We want our product to be recognized by everyone by
setting a goal of gaining at least 10 followers once a week.
4. Improve production efficiency: Implementing strategies to improve the efficiency of the
biscuit production process, such as reducing waste or optimizing production schedules.
5. Enhance product quality: To focus on improving the quality of the biscuits, ensuring
they meet or exceed customer expectations.

LONG-TERM GOALS
Write down all your business’ long-term goals.
1. Successfully launching and scaling multiple new biscuit product lines based on the
results of our testing, ensuring continued profitability and growth in the market.
2.Building a substantial and engaged social media following, leveraging it as a platform
to promote our brand values, products, and engage with customers on a deeper level.
3.Implementing continuous improvements in production efficiency, leading to cost
savings, reduced environmental impact, and increased capacity to meet growing
demand.
4.Becoming synonymous with high-quality biscuits that not only meet but exceed
customer expectations in terms of taste, nutritional value, and packaging, thereby
solidifying our reputation as a trusted and preferred snack option.
5.Cultivating long-term relationships with local farmers, ensuring a stable and
sustainable supply chain for our key ingredient, jute mallow, while also supporting the
local community and promoting ethical sourcing practices. By achieving these goals, we
aim to secure our position as a reliable and respected brand in the snack industry, both
domestically and globally, while contributing positively to society and the environment.
Worksheet No. 2: Product Overview Worksheet

Name of the Product: SaluYum Bites

What is your product? Give a brief description of your product. (i.e. technical
description of the product like dimension, color, size, etc.)

Jute Mallow (Saluyot) Biscuit is a healthy and delicious cookie made with real saluyot
leaves incorporated into the dough. These circular biscuits measures approximately 1.5
inches diameter boast a light golden brown hue and you can also see the shredded
saluyot leaves incorporated throughout the biscuit reflecting their wholesome
ingredients and natural appeal. The texture can be crispy on the outside and slightly
soft on the inside and it has a sweet and buttery cookie taste. The biscuits are packed
on a brown kraft stand up pouch containing 5 pieces.
Worksheet No. 3: Target Market

1. What is the target market of your product? Provide a rationale or reasons why you
chose that target market.

Our biscuit with jute mallow is crafted with care for everyone to savor! We believe it’s
perfect for kids, teens, adults, seniors, and health-conscious individuals alike. Why?
Jute mallow is indeed highly nutritious. It is rich in various essential nutrients such as
beta-carotene, folic acid, calcium, iron, vitamin C, vitamin K, and other vitamins and
minerals. Jute mallow leaves have been shown to have numerous health benefits. They
have anti-aging effects, thanks to their antioxidant and omega-3 fatty acid content,
which can help slow down the signs of aging and promote healthy skin. They also
improve digestion by preventing constipation and improving gut health, and can be used
to treat a variety of stomach ailments such as diarrhea, bloating, and gas. Furthermore,
jute mallow leaves have immune-boosting and anti-inflammatory effects, which can help
fight off colds and viruses and reduce the risk of chronic diseases. (Tayo, 2020)

2. How big is your target market size in terms of number of population, and possible
consumption rate for your product? Describe your market in terms of their of their
socio-demographic profile (i.e. age, gender, civil status, income, and educational
attainment).

The target market size for our biscuit with jute mallow is substantial, encompassing a
wide range of demographics due to its universal appeal. In terms of population, we’re
targeting a broad audience that includes children, teens, adults, and seniors, spanning
across various geographical locations.
• Age: Our product caters to individuals of all ages, from young children to seniors.
• Gender: Our target market is gender-inclusive, appealing to both males and females
who prioritize health and enjoy tasty snacks.
• Income: While our product is accessible to consumers across different income
brackets, we particularly attract health-conscious consumers who are willing to invest
in quality snacks.

We expect lots of people to buy our biscuits because they’re looking for healthier snacks,
and our biscuits are easy to eat anytime. People from all backgrounds will like them
because they’re good for you and taste great. With more folks understanding how
important nutrition is, we think our biscuits will be popular and people will keep buying
them regularly.

3. Discuss in details why your customer needs your product. Include in your discussion
the positive and negative impact among consumers of your product innovation.

Our biscuit with jute mallow is what people need because it’s healthy and easy to eat.
People want snacks that are good for them, and our biscuit fits the bill. It’s made with
jute mallow, which has lots of vitamins and minerals that keep you healthy. You can eat
it anytime, anywhere, which makes it perfect for busy people. Plus, it’s good for the
environment because jute mallow doesn’t need a lot of water or chemicals to grow. But
some people might not like the taste as much or think it’s too expensive. Also, there are
many other snacks out there, so we have to work hard to show why ours is special.
Overall, our biscuit with jute mallow is a great choice for anyone who wants a tasty,
healthy snack.
Worksheet No. 4: Competitor Analysis

1. Do you have competitors for your product? If your answer is YES, who are these
competitors? List down your direct and indirect competitors and their relative size
and market share. What are their strengths and weaknesses?

Direct Competitor:
• There are currently no direct competitors in the market for saluyot cookies. As a
unique product, saluyot cookies offer a distinct flavor and nutritional profile that sets
them apart from traditional cookie options.
Indirect Competitor:
• Traditional Cookie Baker: This local bakery specializes in a variety of traditional
cookies, including classic flavors and recipes. They have a loyal customer base and a
significant presence in the local cookie market.
• Strengths: Traditional Cookie Baker has established a strong reputation for their
delicious traditional cookies, attracting customers who prefer familiar flavors and
recipes.
• Weaknesses: They may not offer the unique nutritional benefits and flavor profile that
saluyot cookies provide. Health-conscious consumers seeking alternative and nutritious
options may not find their needs fully met.

2. Is there still a portion of the market I can make as target market? Is there a
“neglected” part of the market my competitors don’t offer products to that I can make
my target market?
While jute mallow may not enjoy widespread popularity compared to other
ingredients, there exists a niche market of health-conscious consumers seeking
nutritious and alternative snack options. Targeting this segment could prove
advantageous, particularly among individuals with dietary restrictions or those
embracing plant-based lifestyles. An opportunity may lie in catering to a currently
overlooked demographic within the health food market. Competitors may not have
adequately tapped into the segment of consumers specifically seeking snacks infused
with traditional or exotic ingredients like jute mallow. By focusing on this neglected part
of the market, our product could establish itself as an innovative and culturally-inspired
biscuit product. This approach not only sets the brand apart from competitors but also
capitalizes on the growing trend of embracing diverse and sustainable food options.

3. Explain how you will beat your competitors. What are your greatest strengths?
As a saluyot cookies seller, my strength lies in offering a unique and nutritious product
that stands out in the market. Saluyot cookies provide a distinct flavor and are rich in
nutrients, appealing to health-conscious consumers looking for alternative and
wholesome snack options. By focusing on the unique selling points of saluyot and
promoting its health benefits, I can carve out a niche market segment and attract
customers who value the nutritional value and unique taste of saluyot cookies.

4. What are your weaknesses that may affect your effectiveness in attaining your
business objectives? How do you plan to correct or lessen the impact of your
weaknesses?
One potential weakness in marketing saluyot cookies could be the limited familiarity of
the target market with jute mallow as an ingredient. To address this, we plan to
implement a comprehensive marketing strategy that educates consumers about the
nutritional benefits and cultural significance of saluyot. This could include engaging
social media campaigns, collaborating with influencers in the health and wellness
space, and offering taste tests and product demonstrations at local events and markets.
By raising awareness and educating consumers about the unique properties of saluyot,
I aim to mitigate any potential barriers to adoption and effectively convey the value
proposition of our product. Additionally, continuously gathering feedback from
customers will allow for ongoing refinement of our marketing approach and product
offering, ensuring alignment with evolving consumer preferences and needs.

Worksheet No. 5: Product Strategy and Marketing

1. List down five to ten attractive features of your product. Explain your product’s
advantages and benefits in full detail.
Features:
1. Saluyot cookies offer a rich nutritional profile, packed with vitamins, minerals, and
antioxidants.
2. Enjoy a unique flavor experience with the earthy, slightly nutty taste of jute mallow.
3. Celebrate cultural heritage with saluyot cookies, which incorporate a traditional
ingredient from various cuisines.
4. Catering to health-conscious consumers, saluyot cookies provide a guilt-free
indulgence that doesn't compromise on taste.
5. Saluyot cookies prioritize sustainability by using sustainably sourced jute mallow,
appealing to environmentally conscious consumers.

Advantages:
Jute Mallow Biscuits, enriched with the nutrient-packed jute mallow, offer a unique
blend of essential vitamins, minerals, and dietary fibers to traditional biscuit recipes.
This addition not only elevates the nutritional content of the product but also meets the
growing consumer preference for healthier snack alternatives. The emergence of Jute
Mallow Biscuits in the market aligns with the increasing global demand for sustainable
and nutritious food options. Saluyot leaf, renowned for its myriad health benefits,
stands out among natural medicinal herbs for its wide-ranging advantages.

Benefits:

The jute mallow biscuit is rich in Vitamin A and Vitamin B6, contributing to
maintaining good vision. Its antioxidant properties from the leaves aid in liver protection
by eliminating toxins like thioacetamide, which can harm the organ. Jute leaf is known
for its benefits to overall health and beauty care. With a growing interest among
consumers in healthier treats tailored to various dietary preferences, including vegan
and low-carbohydrate lifestyles, a plethora of "healthy" biscuit options can be found
online.

2. Explain your competitive advantage. What makes your product unique?

Our Jute Mallow Biscuit’s distinctiveness lies in blending traditional biscuit flavors
with the nutritional advantages of jute mallow. This unique combination provides
consumers with a healthier snack choice while preserving taste quality,
distinguishing it from competitors.
Worksheet No. 6: Accomplishing the Five Forces Model by Michael Porter

BARRIERS TO ENTRY
1. Are there government policies existing Yes, there are government policies
that may enhance or hamper my entry regarding food production and
into this industry? distribution that may impact entry into
the biscuit industry, including food
safety regulations and licensing
requirements.
2. What cost disadvantages (as compared Compared to established competitors,
with my competitors) will I encounter startup businesses like Saluyot Biscuit
in the operation of my business? may face higher initial costs for
equipment, marketing, and distribution.
3. What costs will I encounter due to
distribution?
4. What costs will I encounter in Encouraging customers to switch from
encouraging my customers to switch established brands to Saluyot Biscuit
from their current brand to mine? may incur costs related to marketing
What costs will there be if my campaigns, promotions, and product
customers switch from my brand to sampling. Conversely, there may be
other newer brands? costs involved if customers switch from
Saluyot Biscuit to newer or established
brands.
5. How much capital do I need to make
my product different from the other
brands?
6. How much products do I need to
produce to reach economies of scale?
Do I have the advantage in increasing
this scale?
RIVALRY
7. Is the rivalry present in the industry In the industry, rivalry may not always
equally balanced or does it favor some be equally balanced. Some companies
over the others? may have established dominance
through strong brand recognition,
extensive distribution networks, or
technological advantages, giving them a
competitive edge over others. However,
new entrants or niche players can
disrupt the balance by introducing
innovative products, targeting specific
market segments, or leveraging unique
selling propositions. Ultimately, the
balance of rivalry depends on various
factors such as market dynamics,
competitive strategies, and shifts in
 consumer preferences.
8. What is the growth scenario in this Competitors in the industry may
industry? Do competitors grow slowly experience moderate to rapid growth,
or at a rapid pace? What do I expect driven by changing consumer
with the growth of my business preferences, innovation, and market
enterprise? expansion.
9. How differentiated are products in this Products in the industry are moderately
industry? Could my product be any differentiated, allowing room for Saluyot
different? Biscuit to introduce a unique offering.
10. How high or low are the stakes The industry carries moderate to high
or risks in this industry? Could I risks due to competitive pressures,
afford to take these risks? changing consumer trends, and market
dynamics. Saluyot Biscuit needs to
carefully assess and manage these risks
to ensure sustainability.
11. How many competitors will my Our firm may have a limited number of
firm really have? How diverse is this direct competitors due to the
competition? uniqueness of saluyot cookies, but the
competition within the broader food
industry can be diverse, ranging from
traditional cookie bakers to health food
companies and specialty producers.
12. How easy or difficulty is it to Exiting the industry can be challenging
leave or exit this industry? due to sunk costs, contractual
obligations, and potential losses.
Saluyot Biscuit needs to consider exit
strategies in its business plan.
SUBSTITUTES
13. How many close substitutes The biscuit industry may have close
does the industry have for the product substitutes such as crackers, cookies,
I am considering? and pastries.
14. How many not so close Other snacks like chips and street foods
substitutes does the industry have for could serve as alternatives to biscuits.
the product I am considering?
15. How differentiated are these Substitutes vary in terms of taste,
substitutes? texture, nutritional value, and
packaging. Saluyot Biscuit can
differentiate itself by focusing on unique
flavors, healthier ingredients, or eco-
friendly packaging.
16. What advantages or Saluyot Biscuit may offer advantages
disadvantages will my product have such as natural ingredients, traditional
over these substitute products? recipes, or targeted health benefits
compared to substitutes.
17. How different will my product be Saluyot Biscuit can differentiate itself
from these substitutes? by emphasizing its unique selling
points, such as the use of indigenous
ingredients or sustainable production
practices.
BUYER BARGAINING POWER
18. How concentrated or dispersed The bargaining power of buyers is
is the bargaining power of buyers? dispersed, with a diverse customer base
ranging from individuals to retailers and

19. Do buyers buy in volume or in
smaller quantities?
20. Do buyers prefer standardized
or differentiated products?
21. Do buyers experience high or
low switching costs?
22. Does the industry experience
low profit margins from these buyers?
23. How important is the product to
the buyers?
24. How much relevant information
do the buyers have regarding the
product?
wholesalers.
Buyers may purchase biscuits in
varying quantities, from single packs to
bulk orders depending on their needs
and preferences.
Buyers may prefer standardized biscuits
for convenience or differentiated
biscuits for unique flavors or health
benefits.
Buyers may experience low switching
costs due to the availability of
numerous biscuit brands in the market.
The industry may experience moderate
profit margins from buyers, influenced
by factors such as competition, pricing
strategies, and product differentiation.
Biscuits are a staple snack for many
consumers, making them an essential
product in their purchasing decisions.
Buyers have access to relevant
information about biscuit brands,
ingredients, nutritional values, and
pricing through various channels such
as packaging labels, online reviews, and
advertising.

SUPPLIER BARGAINING POWER

25. Is the industry dominated by a the supplier is primarily the public
few of many suppliers? market where ingredients like flour,
sugar, and flavorings are sourced from
various vendors. The market may
consist of multiple small-scale
suppliers, reducing their individual
bargaining power compared to larger
suppliers.
26. How concentrated or dispersed While the public market may have
are those suppliers compared to the numerous vendors, individual suppliers
buyers? may have limited bargaining power due
to the availability of alternative vendors
within the market.
27. Are there or are there no Although there may be alternative
substitutes for these suppliers? vendors within the public market, the
availability of specific ingredients may
vary, affecting Saluyot Biscuit's ability
to negotiate prices and terms.
28. How many important customers Suppliers in the public market cater to
do suppliers have? a diverse customer base, including
small businesses like Saluyot Biscuit as
well as individual consumers, reducing
their dependency on any single buyer.
29. Is the suppliers’ input or Yes, suppliers play a critical role in the
contribution critical to the industry? industry by providing essential inputs
and materials necessary for production.
 The quality, availability, and cost of
these inputs directly impact the
efficiency and competitiveness of
businesses within the industry.
Moreover, close relationships with
reliable suppliers can enhance supply
chain management, ensure product
consistency, and facilitate innovation.
30. How high or how low are Saluyot Biscuit may face relatively low
switching costs of enterprises if they switching costs if they need to change
switch from one supplier to another? suppliers within the public market.
However, factors such as vendor
relationships, product availability, and
quality assurance may influence the
decision to switch suppliers.
 SCHOOL TRADE CHALLENGE
REVISED MARKET ENTRY STRATEGY PLAN (MESP)
Important Guidelines

A. Format of the Market Entry Strategy Plan

I. Summary/Background of the Project

II. Business Objectives

1. Short-term Objectives
2. Long-term Objectives
III. Product Overview

IV. Target Market

V. Competitor Analysis

VI. Product Strategy: Features, Advantages, and Benefits

VII. Analysis of the Five-Forces Model by Michael Porter

VIII. Bibliography/ List of Reference Materials

B. Writing Style and Format of the MESP

Font: Bookman Old Style Size: 12 Spacing: 1.5
Minimum Pages: 15 Maximum Pages: 25
Include: Table of Contents and Appendices
Note: All research information should be properly acknowledged citing the author,
the reference title, and the date of publication in the Bibliography part of your Plan.
C. Format of the Front Page Cover of the Project

Name of the Product

Submitted by:
Member 1
Member 2
Member 3
Member 4
Member 5

Team Name
Name of School

Name of Teacher
Name of Facilitator

Date

Criteria for the Market Entry Strategy Plan

Team Name:
Members:
Name of Product:

Criteria Description Rate

 The business idea/product must be original and
interesting as a whole.
Concept  The idea should compel the attention and interest
40 %
of the reader
 The business plan must be clear, concise, and
complete.
 The content must contain a clear and defined
Content goals to successful implementation at all levels. 25 %
 It must reflect critical thinking and problem-
solving skills and understanding of own business
strategies.
 The business plan must be well-documented and
supported by valid facts such as demographics,
research studies, demand and supply
Research and
relationships, etc. 20 %
Support  Information conveyed must be from reliable
sources and is needed to achieve a higher
understanding of the overall plan.
 The business plan must be implementable and
realizable.
Feasibility  Targets must be SMART (Specific, Measurable,
15 %
Attainable, Realistic, and Time-bound).
TOTAL: 100 %

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