“SEÑORA EMPANADA”

Unique Selling Point

"Señora Empanada" is a company dedicated to the production and sale of
Spanish "Empanadas" in the UK, experimenting and bringing a new product
by combining traditional and special flavours, with vegan option available.

All our Empanadas are made with Shortcrust Pastry and between 450
Grs each for sharing for two people and made it with fresh products and
without preservatives.

All of this makes our company and product stand out from an ocean of
generic products and allows us to compete and reach a wider audience in the UK.
 Target Market
• Millennials
------------> Living in the UK
• Generations Z

Reasons

- Most of them are working so they would want something that is

cheap, easy to prepare, fast and taste good at the same time.

- Empanada is targeted in the market range of being a comfort food yet

innovative at the same time.

- Both Millennials and Generations Z are chosen because most of them are
having a stable income while working full time/ part time.

- People that are busy would usually want something that is easy and
convenient to prepare which is why empanada is created.
 Sensory Allergens / Allergen Requirement
1) Vegan “chicken” with curry
100% plant based Seitan that is coated with a luxurious spiced creamy coconut based curry. (Vegan)

2) Pulled pork
Tender juicy pulled pork with a hint of citrus aroma accompany with a slight smokiness. (Dairy free)

3) Chilli beef with beans

Spicy yet herbaceous beef that is folded in with soft and creamy black bean. (Dairy free)

4) Cheesy Beef Bolognese

A twist on a classic dish that common to see and taste but this time, flooded with cheesy insert.

5) Cauliflower Cheese
Simple British classical flavour served with an indulgence creamy cheese sauce along with
cauliflower. (Vegetarian)

6) Lamb Stew
Earthy sweet aroma from the sweet potato serve with a nourishing juicy lamb chunks. (Dairy free)
 Benefits for the consumer
The product is not only affordable but it’s an innovative idea.
We are offering our customers a new culinary experience.

As we are selling a variety of cuisines in one line. This brand tries to

introduce Britons to a different kind of popular international food sold
in the UK. A research project “Local, national and imported foods: A
qualitative study” found on science direct shows that only 6% of food sold in
the UK is regional.

This means that the locals are exposed to international food and are likely to
try new products like the one previously introduced.

Source: https://www.sciencedirect.com/science/article/abs/pii/S0195666307000190