LFJOY REALTY INC.

COMPANY
2
0
PROFILE
One-Stop Solution,
2 Your best Choice
3
 TABLE OF
CONTENTS

About The
Company
Why Choose Us?
Vision & Mission
Core Values
LFJOY Group
Milestones
Our Offices
Partners
Awards &
Accreditations

Latest Projects
LFJOY
Foundation
The
Founder/CEO
ABOUT
THE
COMPANY
LFJOY Realty Inc. (LFJOY) is the Leading Real Estate Full-Service
provider for the Chinese Market in Manila, Philippines.

Nearly ten (10) years after it first started operations in the country,
LFJOY is known today as the Fastest Growing Real Estate company
in the Philippines.

It has expanded its portfolio to provide comprehensive integrated

services of investment and financing, asset custody, construction,
visa and tourism to its preferred clients. These included LFJOY
Global Consultancy, LFJOY Travels and Tours, LFJOY Tea House, LF
JOY Construction and Supplies and LFJOY Foundation.

The goal of LFJOY is to open at least 50 branches in the next five (5)
years and to grow the workforce to 500 employees. Based on high-
quality services and brand advantages, the company will build a
comprehensive service platform covering various industries and
regions in the Philippines.

LFJOY aims to achieve its vision through continuously improving

the organization’s abilities, consistently exerting effort, and
working together in maintaining the reputation and
trust of clients and society.
 WHY CHOOSE US?

Top 10 Real More than

Estate 20,000 Established
Company in properties for 10 years
Manila sold

Team Strength Partner Developers Directly Operated Competitive

More than 200 Accredited by Stores Advantage
professional teams Top Real Estate Nationwide
Strategic Pricing
with superior Developers in the coverage
service Philippines

LFJOY is a Real Estate Partner with a reputation

for excellence, housing some of the finest Agents
in the industry.
01
Sales
Our success comes down to our professionalism
and exceptional customer service. None of this
S to em

ONE
Sy

would be possible without a strong team to

st

STOP
re

02
SERVICE assist with every aspect of our business to ensure
our customers are getting the very best service.
ce s
e

03
S e -S al

Whether it’s assistance with Commercial Sales,

rvi
r
te

Leasing or Property Management our extensive

Af

experience will ensure our clients’ make the best

choice for investment in the Philippines.
 VISION &
MISSION
VISION
To gain industry prominence in the Philippines and
internationally thru providing the best quality
products and convenient services to continuously
amaze and delight our valued clients and to maintain
a good reputation in our society.

MISSION
To enrich the lives of our valued clients locally and
internationally by providing real estate solutions with
highest standards of quality and convenience, with
passion for continuous improvement, with reliable,
customer centric, dynamic and persistent workforce
empowering the organization to grow and contribute
to the betterment of society.
 CORE
VALUES
Integrity
We are honest, transparent, and
trustworthy in all our activities and
relationships.

Customer Focus
We listen and take time to understand our
clients’ needs enabling us to provide
comprehensive, holistic real estate advice.

Compassionate (“Malasakit”)
We work together, go the extra mile and
take additional tasks to contribute to the
success of the organization.

Never Give Up
We keep trying and never stop working
to reach our goal.

Innovation
We stay ahead of the market trends
and remain competitive.
 LFJOY
GROUP
We provide comprehensive integrated services of investment and
financing, asset custody, visa and tourism primarily for Chinese
Market in the Philippines while shouldering the social
responsibility of exporting Chinese culture and charity.

LFJOY
Travels
 MILESTONES
Launch of Peninsular City (Sep 2023)
2023 LFJOY Taekwondo (Nov 2023)
Transfer LFJOY H.O. to Yupangco Building
Makati (Dec 2023)

2022 Opening of Shell Branch (Oct 2022)

Opening of LFJOY Tea House Pasay Branch

2021
(Jun 2021)

Establishment of the following:

LFJOY Foundation (Jan 2019)
Team strength
2019 Regional Operation Center (Mar 2019)
Hong Kong Branch (Aug 2019)
Shore 2 (Dec 2019)

Opening & Establishment of the following:

LFJOY Travel & Tours (Jan 2018)
Shore 2 Branch (Jan 2018)
2018 Two E-com Branch (Mar 2018)
LF JOY Tea House Makati (July 2019)
LFJOY Hunan, Guanzhou, & Shenzhen
(Oct 2019, Nov 2019, Dec 2019)

Establishment of LFJOY
Makati Operations Center (Jun 2017)
2017
Opening of the Makati Head Office
(Aug 2017)

2014 Establishment of LFJOY Group

 OUR
OFFICES

With several offices located in Makati and Pasay, LFJOY is

able to achieve great results, faster.
 PARTNERS
LFJOY has partnered with top performing real estate,
professional services and investment management
companies in the Philippines to bring the best quality
of products and most convenient service to our valued
clients.
 AWARDS &
ACCREDITATION

LFJOY curates
several
awards and
accreditation
each year for
exemplary
leadership in
certain areas
of real estate.
 LATEST PROJECT

Peninsular City, a benchmark city and future city on the southern coast of
Manila Bay, is built by the leader of Filipino Chinese and overseas Chinese
community, and its subsidiary Grand Titanic Real Estate Inc. It has become a
leading coastal real estate developer, regional city builder, and dream life
creator.

In 2023, the magnificent opening of Peninsular City will be composed of three

major projects: Imperial plaza/Sky Bliss 1 /South Shore, and several pieces of
reserve development land. Adjacent to the magnificent 6-mile coastline, it
gathers world-class abundant supporting and treasure resources such as
permanent ecological reserves, four top casinos, and SM Mall of Asia ,
providing unparalleled luxury living experiences that are close to the sea,
making it an ideal place for world-class coastal life.The combination of
"comfortable coastal life in a permanent ecological protection zone" and "cost-
effective investment in the core of entertainment city” has unlimited potential
for appreciation.
 LFJOY FOUNDATION

LFJOY Foundation is a charitable institution officially registered in the Philippines in

April 2019.

The primary purpose of establishing the institution is to provide medical and

educational assistance to help less fortunate children in the Philippines and to
establish a special fund to fight against polio, cleft lip operations, offer scholarships to
less fortunate students, etc.

Since its establishment, the foundation

has brought Chinese donors and
enterprises from all over China to devote
themselves to philanthropic activities-
organizing over 100 different public
welfare activities in different parts of the
Philippines: Distributing donations; set-up
the HOPE Center in Biñan Laguna; helping
more than 9,000 Filipino families and over
10,000 Filipino Children.
THE
FOUNDER/
CEO
Joy Zhao is the Founder and CEO of LFJOY, and an internationally
recognized leader in the Real Estate Industry especially for the
Chinese market. As a CEO, Joy helps define and implement strategic
plans designed to further expand all facets under the LFJOY portfolio.

LFJOY Realty Inc. is one of Joy's greatest successes and she remains
involved as a hands-on CEO nurturing strong relationships with its
stakeholders.

Above and beyond, Joy is remarkably philanthropic, serving on the

board of LFJOY Foundation and a member of Rotary International's
Paul Harris Society, donating millions to charities locally and
internationally with focus on medical and educational assistance for
the youth. This commitment has created a personal mission for Joy,
who has made it her goal to inspire the next generation of young
entrepreneurs to give back and make a difference in the society.
 One-Stop Solution, Your best Choice!

Connect with the LFJOY team and discover

what we can do for your business.

Phone
+63917 778 5264

Mail
irenehong@lfjoyrealty.com

Site
www.lefang.ph

Address
Yupangco Building 339 Sen
Gil Puyat Avenue Makati City
 One-Stop Solution, Your best Choice!

Phone
+63917 778 5264

Mail
irenehong@lfjoyrealty.com

Site
www.lefang.ph

Address
Yupangco Building 339 Sen
Gil Puyat Avenue Makati City