GROUP 2 MEMBERS

nicole oros leader yoko monje juana villanueva

jonalyn tanguan cheena gonzales dwayne camacho hazel paco

 Differentiating
Qualitative Method From
Quantitative Method
Presented By : Group 2
 Focuses on exploring ideas and
formulating a theory or Requires few respondents
hypothesis

Is analyzed by summarizing, QUALITATIVE

categorizing and interpreting Open-ended questions
RESEARCH

Key terms are: understanding,

Mainly expressed in WORDS context, complexity,
subjectivity
WHAT IS QUALITATIVE RESEARCH?
Qualitative research is expressed in words. It is used to understand concepts, thoughts
or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.
Common qualitative methods include interviews with open-ended questions, observations described in words, and
literature reviews that explore concepts and theories.
Focuses on testing theories and
Requires many respondents
hypotheses

Is analyzed through math QUANTITATIVE Closed (multiple choice)

and statistical analysis RESEARCH questions

Key terms are: testing.

Mainly expressed in NUMBERS,
measurement, objectivity,
GRAPHS and TABLES
replicability
 WHAT IS QUANTITATIVE RESEARCH?

Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions.
This type of research can be used to establish generalizable facts about a topic. Common quantitative methods
include experiments, observations recorded as numbers, and surveys with closed-ended questions.
Quantitative research is often focused on answering the questions of “what” or “how” in regards to a phenomenon,
correlation or behavior.
QUANTITATIVE ADVANTAGE
You may be very familiar with quantitative research from your science classes
where you learned and practiced using the scientific method. A problem or
question is examined by deductively forming a hypothesis derived from theory.
Controlled, objective testing and experimentation ultimately supports or rejects
your hypotheses. Each step is standardized to reduce bias when collecting and
analyzing data. A big advantage of this approach is that the results are valid,
reliable and generalizable to a larger population. Quantitative research is
advantageous for studies that involve numbers, such as measuring achievement
gaps between different groups of students or assessing the effectiveness of a
new blood pressure medication.
 QUANTITATIVE
DISADVANTAGE
While quantitative research methods work well in the
laboratory under tightly controlled conditions,
measuring phenomena like human behavior in natural
settings is trickier. Survey instruments are vulnerable
to errors such as mistakes in measurement and
flawed sampling techniques. Another disadvantage is
that quantitative research involves numbers, but
some topics are too difficult to quantify in numbers.
For example, constructing an effective survey with
closed-ended questions about how people fall in love
would be difficult.
QUALITATIVE ADVANTAGES
Qualitative research is often used to conduct social and
behavioral studies because human interactions are more
complex than molecular reactions in a beaker. Subjectivity,
nonrandom sampling and small sample size distinguishes
qualitative research from quantitative research. A big
advantage of qualitative research is the ability to deeply probe
and obtain rich descriptive data about social phenomena
through structured interviews, cultural immersion, case
studies and observation, for instance. Examples include
ethnography, narratives and grounded theory.
 QUALITATIVE
DISADVANTAGES
Qualitative studies often take more time to complete due to
the painstaking nature of gathering and analyzing field notes,
transcribing interviews, identifying themes and studying
photographs, for instance. Studies are not easily replicable or
generalizable to the general population. Conscious or
unconscious bias can influence the researcher's conclusions.
Lacking rigorous scientific controls and numerical data,
qualitative findings may be dismissed by some researchers as
anecdotal information.
 LET‘S PLAY

QUANTITATIVE OR QUALITATIVE!

START!
 HOW TO PLAY
There will be a corresponding details of each
research method and you have only FIVE seconds to
decide if the statement is QUANTITATIVE METHOD OR
QUALITATIVE METHOD. If your answer is correct, you
will receive a prize
ARE YOU
READY?
 STATISTICAL ANALYSIS

QUALITATIVE QUANTITATIVE
 1, 2, 3, 4, 5

QUALITATIVE QUANTITATIVE
 INTERPRETATION

QUALITATIVE QUANTITATIVE
 SUMMARIZING

QUALITATIVE QUANTITATIVE
 CATEGORIZING

QUALITATIVE QUANTITATIVE
 THEMES

QUALITATIVE QUANTITATIVE
 WORDS

QUALITATIVE QUANTITATIVE
 PIE GRAPHS

QUALITATIVE QUANTITATIVE
 CODES

QUALITATIVE QUANTITATIVE
THANKS FOR PLAYING!