@Kaustubh Chavan

Free Facebook Ads

Creative Strategy

For DTC Brands Who

Are Finding It Difficult
To Scale Beyond
$10,000 In Monthly
Ad Spend Profitably
@Kaustubh Chavan

If a brand is finding it
difficult to scale beyond
$10,000 in monthly spends

The key reasons for this

can be the absence of a
strong creative strategy
@Kaustubh Chavan

The creative strategy for

such ad accounts must be
crafted in a way that...

it injects a diverse set of

strategic ads in the
marketing channel for it
to work it’s AI based
targeting magic.
@Kaustubh Chavan

There are 3 components to

this strategy:

→ Ads for TOF

→ Ads for MOF
→ Ads for BOF
@Kaustubh Chavan

In this post I will give you

The exact 5 types of ads
you should be running in
this stage.

And,

Where in the funnel they

will sit for you brand.
@Kaustubh Chavan

Any ad account first

needs to have
Strong Top Of Funnel
Awareness Based Ads
@Kaustubh Chavan

Creative Type 1:
15 to 20 secs long videos
with trending audios
@Kaustubh Chavan

These type of creatives are

a great for top of funnel
awareness.

Add pointers that educate

the customer about the
product on the beat of the
music to get best results.
@Kaustubh Chavan

Creative Type 2:
30 secs or longer product
explainer videos.
@Kaustubh Chavan

This types of ads are a

must for every brand.

The simple goal must be to

explain a 5 year old what
the product does.

Brand usually fail at these

because they complicate
stuff.
@Kaustubh Chavan

Potential Customers
Have Questions
It’s The Job Of
Middle Of Funnel Ads
To Answer Them
@Kaustubh Chavan

Creative Type 3:
Features and benefits
point-out statics & GIFs.
@Kaustubh Chavan

These ads act as the 2nd

touchpoint to users who
have seen your video ads.

Keep in mind the questions

that most users ask before
buying your product and
makes these ads around it.
@Kaustubh Chavan

Creative Type 4:
Ads featuring social proof
like testimonials.
@Kaustubh Chavan

Testimonial ads are one of

the highest converting
types of ads.

People love to see what

other people are saying
about a product they are
considering to buy.

They win trust instantly.

@Kaustubh Chavan

Cake Without A
Cherry Is Worthless
The Bottom Of Funnel
Ads Act As the Cherry
On Top Of the Cake
@Kaustubh Chavan

Creative Type 5:
Statics focused on your
primary offers.
@Kaustubh Chavan

Once you have answered

all the objections and built
trust - some customers will
still wait to be treated
specially.

They want to be rewarded

for taking action and these
ads must clearly express
the available rewards.
@Kaustubh Chavan

Just having creative

diversity in the ad account
is not enough,

There must be direction

to the diversity.
Facebook must have the
right ads at it’s disposal to
give you profitable results.
 Want me to help you
with your Facebook ads
creative strategy?
Send Me A DM
 Found it
Valuable?

Kaustubh Chavan

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