Names:

Institution: Dominica State College

Course: SBM211-C Small Business Management

Title: Polarpix Feasibility Analysis

Service Feasibility

Market Demand: Although we are also going to offer digital photos, our main marketing stance

is polaroid pictures. It gives a special, “back in the days” experience. People like the newness

and truth of instant films.

What sets your services apart from your competitors?

Giving customers the option to customize their background, framing and allowing

customers to choose digital photo options.

Unique Selling Proposition: Giving you memories you can hold.

Industry and Market Feasibility

1. Rivalry: Low; Polaroid photos is only offered by Polarpix on April 10, providing a

unique value proposition in the market.

2. Bargain Power of Suppliers: Low; It's easy to find suppliers of essential materials for

Polaroid photography, which guarantees a dependable source of what's needed.

3. Bargain Power of Buyers: Medium; Polarpix's unique Polaroid photo offering has the

potential to impact the purchasing decisions of consumers, who might otherwise consider

other options.

4. New Entrants: Medium; Although starting in the market might be challenging because of

the need for special equipment and skills, Polaroid-style photography's popularity might

still draw in new competitors.

5. Threat of Substitute: Low; The unique appeal and physical quality of Polaroid photos

make them highly valuable and hard to copy with alternative options.
Calculating Attractiveness

Force Importance Threat to Industry Weighted Score

Rivalry 1 3 3
Bargaining power of buyers 3 1 3
Bargaining power of suppliers 1 1 1
New Entrants 3 3 9
Substitutes 1 3 3
Total 19

Product/Service Feasibility

Are customers are willing to purchase our services?

By offering a great deal of three photos for $20 and executing strategic timing of

advertising campaigns, we can encourage customers to consider using our once-in-a-lifetime

service.

Can we provide this product/service at a profit?

Yes, the polaroid film costs $220 ECD, the materials used to make the backdrops and frames

cost $100.

Financial Feasibility

Initial Capital Requirement

Category Expense Type One-Time Cost

Inventory Polaroid Film $220
Materials for the Backdrop & $200
Frames
Canva Pro $20
Unforseen $110
 Total $550

Estimated Earnings

Service Price Estimated Sales Revenue

Polaroid photos $20 20 $400
Digital photos $15 10 $150

Total Earnings $550

Net Profit: $550

Cost of Goods Sold (COGS): $550

Return on Investments (ROI): ($550/$550) x 100 = 100%