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Báo Cáo D Án N2
Báo Cáo D Án N2
Báo Cáo D Án N2
Group 2
CHAPTER 01:
INTRODUCTION
1.1. Research background and statement of the problem
Davis (1979) reasoned that the older individuals are, the more nostalgic
they become while Batcho (1995) demonstrated that younger people
can also display high levels of nostalgia.
Despite the increasing interest from tourism researchers on nostalgia and its
effects on consumer behavior, studies exploring the association between these
constructs are still limited (Karagöz et al., 2023)
There is a research gap regarding how nostalgia triggers may foster nostalgia
experiences and how nostalgia experiences can increase tourist revisit
intention
Thus, it is paramount to study young tourists’ revisit intention and, in
particular, what elicits nostalgic experiences and how they influence revisit
intention
1.2. Research objectives
In the first stage, the measurement scales for all studied constructs were
adopted from prior studies and were translated into Vietnamese
The second stage was quantitative study which included the main survey
and data analysis
2.1. Nostalgia
There are broadly two types of nostalgia that are identified in tourism (Gao
et al., 2020)
Loh, H. S., Gaur, S. Loneliness may trigger nostalgia that in turn could
S., & Sharma, P. Loneliness prompt lonely consumers to develop self-brand
Nostalgia Brand loyalty
(2021) connections and emotional attachment with their
favorite brands.
As Lovell, Gray, and Boucher (2017) and Woo, Kim, and Uysal
(2015) stated, place identity represents the positive meanings
people attach to place, which contribute to sustaining healthy
well-being.
=> H9. Place attachment increases positive emotions during nostalgic
experiences
2.6.6.
Positive emotions
and revisit intention
Previous studies confirm a positive link between nostalgia
and behavioral intention (Hwang and Hyun, 2013,
Marchegiani and Phau, 2010, Zhou et al., 2019).
Positive feelings can lead to behavioral decisions to revisit
and or recommend a place (Monica A. Breiby & Slåtten,
2015).
Tourists’ positive emotions developed from nostalgia triggers
determine revisit intention.
7 6 5
8 9 10
Use the form obtained from Google Form to collect data, and
perform checks and screenings to eliminate errors before
conducting data analysis.