GROUP ACTIVITY

TECHNOPRENEURSHIP

ARNANTE, MAY ANN P.

BERNALES, JEZLE F.

BOBIS, ERWIN

BREBONERIA, JIBRIL

OJO, RANULFO III

PALENCIA, CHRISTIAN

REPATACODO, HARVEY

CDO Corporation, or CDO FoodSphere Inc., is a Philippine-based food manufacturing company known
for its wide range of processed meat products, including hams, sausages, bacon, and canned goods. The
company was founded by Corazon Dayro Ong on June 25, 1975, as CDO Food Products.

Target Market:

CDO Corporation's target market includes a diverse range of consumers, but they primarily focus on:

 Filipino Families: CDO offers products that are household staples in the Philippines, catering to
different socioeconomic backgrounds such as middle-income families and urban dwellers. Their
food items are widely consumed during special occasions and celebrations.
 Busy Professionals: CDO offers ready-to-eat canned goods and processed meat products for
busy individuals who prioritize convenience in meal prep.
 Students and Young Professionals: CDO's products are affordable and easy to prepare, making
them ideal for students and young professionals on a budget.

Basis for Market Segmentation:

Demographic Segmentation:

 Age: CDO's target market includes consumers of all age groups, but they may segment their
products differently based on age demographics. For example, they may offer kid-friendly
products such as hotdogs and luncheon meat for children and families, while also providing
premium-quality products targeted towards adults.
 Income: CDO offers products at various price points to cater to different income levels within
the Filipino market. They have both budget-friendly options and premium products, allowing
them to reach a broad spectrum of consumers.
 Family Size: CDO may segment its market based on family size, offering larger packs or bundles
for bigger families and smaller portions or single-serve options for smaller households or
individuals.
Psychographic Segmentation:

 Lifestyle: CDO targets consumers who value convenience, affordability, and quality in their food
choices. Their products are designed to fit into the busy and fast-paced lifestyles of modern
Filipino families and individuals.
 Cultural Preferences: CDO understands the cultural preferences and taste preferences of Filipino
consumers, incorporating traditional flavors and recipes into their product offerings to resonate
with their target market.

Geographic Segmentation:

 Urban vs. Rural: CDO may segment its market based on geographic location, considering the
differences in consumer preferences and purchasing behaviors between urban and rural areas.
They may tailor their distribution and marketing strategies accordingly to reach consumers in
both types of environments effectively.

Behavioral Segmentation:

 Usage Occasion: CDO may segment its market based on the usage occasion for its products,
such as everyday meals, special occasions, picnics, or snacks. They may offer different product
lines or promotions tailored to each occasion to meet the specific needs of their consumers.
 Brand Loyalty: CDO may also segment its market based on the level of brand loyalty among
consumers. They may offer loyalty programs or incentives to encourage repeat purchases and
foster stronger relationships with their customers.

By effectively segmenting its market based on demographics, psychographics, geography, and behavior,
CDO Corporation can develop targeted marketing strategies, product innovations, and distribution
channels to better meet the needs and preferences of its diverse consumer base in the Philippines.