N.Com. Ilird Semester Session .

S. Subjcct Code Course Title Credit C'ontac Flours per

No. weck

Compulsory Papers T

BUA 30I Organisational Behaviour 6 4

BUA 302 Financial Management 6 42

BUA 303 Advertising Managerment 6

Elective Papers (Any Three) T

BUA 304 International Marketing

2 BUA30S Human Resource Devclopment 6 2

3 BUA 306 E-Commerce 6

BUA 307 Labour Laws 2

tsas
Dy. Registrar
(Acedemic)
University of Rajasthaau
JÁIPUR
 M.COMIIIrd Semesser
BUA 301 - Organizationa Behavi our
Uni t I
Organizational Behaviour Definition, Scope, Importance,
Concepts of organizational Behaviour, MOdels of 0.B.

Unit II
Motivation-Definition, Importan ce, Theories of motivation,
Motives: characteristics, Types-primary and secondary,
Unit III
Group Dynamics and Team Building-Theories of group
T formation, formal and informal groupS, Importance of team
building, Confl ict-De finition, Traditional vs Modern view of
conflict, Types of conflict - intra personal, interpersona1,
organizational, constructive and destructive conflict,
confl ict management.

Unit IV

Stres s Management - Definition, causes, types, Management of

stresS Interpersonal Relations, Organizati ona Culture &
climate.
Unit v
Personality Devel opment of personal i ty, Attributes of
personality, Egostate, transactional analysis, Johari window.
Books Recommended:

2. Principles and practices of Management: Shejwalkar

3. Essentials of Management: Koontz H.and Weitrich
4. Principles and Practices of Management: T.N. Chabra
5. Management :Stomen and Jane
6. organisational Behaviour: Stephen Robbins
7, organi sational Behaviour: Keith & pavis
8. organisational Behaviour: Fred Luthans
9. organisational Behaviour: K.A. Ashwathappa
10. Management and organisational Behaviour: p. subba Rao.
11, Understanding Organ1sational Behaviour: Udai

University
JAIPVR
 BUA 302 - Financial Management
Unit I
Perspective of Finance: Finance Function; Me aning.
objecrives ,and Scope of Financi al Management: Role of Finance
Manager.

Uni t II

Working capi tal Management, Determinants of Working Capital,

Forecasting of Working capital, Management of Inventories,
Receivables and cash, Financing of Working Capita1.
Uni t III
Capital Structure, Capital Structure Theories, EBIT/EPS
Analysis, Operating and Financi al Leverage.
Unit IV

Indian Capital Market: Role of Primary and Secondary Market,

Capital Market, Instruments of Financial Derivatives-Stock
Futures, Stock Options, Index Futures, Index options.
Unit v

Security, Analysis Fundamental Analysis; Economic, Industry

and Company Analysis, Technical Analysis., Mutual Funds:
Regulatory Framework, Evaluation of Various schemes of Mutual
Funds.

BOokS Recommended:
1. Khan & Jain Financial Management
2. PandeyM. rinanciat Management
3. Ayrawal, M.D. and Agrawal, N.P. : Financi al Management
CRBD, Jai pur)
4. Agrawal, N.P. Mi shra, B.K. BUSiness Finance
CRBD,J aipur)

ar
Dy, ofRajacthan
Univcrelty
JAIPUR
 BUA 303 - Advertising Management
Uni t I

Int roduction to advertising. SOcio-economic effect of

advertising. Advertising andMarke ting Process, Types of
Advertising, Adve rtising Decisions, Role of Advertising in
Adoption of New Products, Advertising Department.
Unit I
Advertising Planning Framewo rk, objectives, Advertising
Media Decisions, Advertising Budget, Message Tactics,
Advertisi ng Copy El ements, Advertising Campaign.
Unit III
Y
Measuring Advertising Effectiveness, Need and Scope of
Advetising Research, Advertising Research Process, Media
Research, Copy Research.

Unit IV

Advertising and Society, Ethics in Advertising, Laws Affecting

Advertising in India, Television Advertising, Globalisation
and Advertising, Advertising Agencies-Role and Functions.
Unit V

Adver tisi ng Standards cCouncil of India- Functions and Working,

Adver tising Agencies ASSociation of India, other Institutions
Facil iating Advertisiny in Indid, Social Advertising in
India.

Books Recommended:
1. Das, Gupta: Sales Management in Indian Perspective,
Prentice Hal1 of India, New Delhi.
2.S.A. chunawalla& K.C. Sethia: Foundation of Advertising,
Himalaya Publishing House, New Delhi.
3. G.5. sudha: Advertising and Sales ManagementRamesh Bogk
bepot, Jaipur
gistrar
sity
o Rajasthan
f
Dy.
Kmic)
(Acaden
JÁIPURn
(iaivcrst
 INTERNATIONAL MARKETING
BUA 304
UNIT I
Introduction: Meaning, Nature, Importance, Scope and
Limitations of International Marketing, Domestic and
Internati onal Marketing, International Marketing Environment.
UNIT II

Initial selection of International Market, Marketing Research

Scope, Importance and Process of Marketing Research.

UNIT III
Product Planning and Development, Process of Developing
Froducts for overseas Markets, Product Life Cycle, Pricing:
Factors Affecting Pricing Decisions, Pricing Methods. Brand
Strategies.
UNIT IV
Channels of Physical Distribution: Factors Affecting the
Choi ce of Channels, Logistic Decisions, PromotiOnal Measures
and strategies.
UNIT V

Export Finance, WTO, IMF, World Bank, Impact of Globalization,

Emerging Issues in International Marketing.
BOoks Recomme nded:
1. Kothari, Jain and Jain:Inte rnat ional Marketing (R8D,
Jaipur).
2. R.K. Kothari and Mukesh Jain: International
Marketing (RBD, Jaipur) (MBA Edition)
3. Fair weather John:International Marketing (Prentice Hall
of India Pvt. Ltd., New Delhi).
4. Varshney and Bhattacharya-Internatjonal Marketing
Management, Sultan Chand & Sons, New Delki.
5. Joshi,R.M. :International Marketing, Oxford University
Press.
6. vasudeva, P.K.: International Marketing, Excel Books.
7. Cherunilam, Francis: International Marketing ipalaxa
Publishing House.
Pd.
Dy.Registr
(Academic)
Vnvesity of Rajusti...
DÁIPURy
 BUA 305
HUMAN RESOURCE DEVEL.OPMENT

UNIT I
Conceptual Framework of HRD. Meaning. Characteristics,
Cbjectives, Scope, Need and Importance of Distinction HRD.
between HRD and HRM, Nature of HRD, HRD Framework, ASsumptions
of HRD, HRD Culture,
UNIT II
Sub-systems and Mechanisms of HRD, HRD Matrix, Principles of
Designing HRD Systems, Functions of HRD Department, Qualities
required for HRD manager.
UNIT III
Training & Development: objectives and Importance of Training,
Training Need Assessment, Types and Me thods of Training,
Evaluation of training programme.
UNIT IV
Organization Development (oD) :0bjectives, Various OD
Interventions, Transactional Analysis, Sens itivi ty Training,
Te am Building.
UNIT V
Career Planning: Succession Planning,
Feedback, HRD in India.
Employee counselling
Books Recommended:
1. Dayal, Ishwar: Successful Applications qf HRD, New Delhi,
New Concepts.
2. Dayal, Ishwar:Designing IIRD Systems, New Delhi,New
Concepts
3. Kohli, Uddesh& sinha, Dhami P.: HRD- Global Challenges R
Strategies in 2000 A.D. New Delhi,ISTD.
4. Maheshwari, B.L. & sinha, Dhami P.: Managamunt of
Changethrough HRD, New Delhi, Tata MGraw-Hil1.

5, Pareek, Udai etc. :Managing Transitions: The HRD

Response, New Delhi, TataM_Graw-Hil].
7. Rao,T.V. etc.: Alternative Approaches & Strategies of
Human Re source Development, Jaipur, Rawai.
8, Silvera, D.N.: HRD -The Indian Experience, N¹w

Academic)
JuversityofRajusi.t.
JIPUk'y
 BUA 306 -

E-Commerce

Unit I :

Meaning, characteristics, Origin, Process,

Elements, Traditional
.Key. Drivers
Commerce VS
of E
E-Commerce,
Commerce,
Benefits, Standards, Technologies, E-Commerce MOdels, MObile
Commerce, Barriers to E-Commerce.
Unit II :
Internet and E-Commerce, Networking-LAN, WAN, Business Uses of
Internet, www, Protocols, Intranet and Internet, Multimedi a
Application, Hardware and Software.
Unit III :
Electronic Payment systems- Methods, Security ISSues, Electronic.
Banking, Electronic Stock. Trading.
Unit IV :

Data warehousing, client-Server Computing, Data Mining, Website

Management - Steps.
Unit V:

ERP Meaning, Functions, SAP Applications, Business

Intelligences, Ethics, Security and E-Governance.
Books Recommended:
1. E-Commerce and E-Business : Dr. C.S. Rayudu, Himalaya
Publishi ng House.
2. Information Technology: E-Comnerce & E Business: V.D.
Dudeja, Commonwealth Publisher, New De Ihi
3. Electronic Consumer Framework- Technologies and
Applications: B. Bhasker, Tata MeGraw-Hil1
4. Electronic Commerce : A Managers Guide to E-Business: Parag
Diwan and Sunil sharma, vanity Books Inte rnional, New
Delhi
istrar
(Academic)
UniversityofRajasthan
JAIPUR y