19-07-2023

Problem 1

 The Omega Manufacturing Company has discontinued the

production of a certain unprofitable product line. This
act created considerable excess production capacity.
Management is considering devoting this excess capacity
to one or more of three products; call them products 1, 2,
and 3.The available capacity on the machines that might
limit output is summarized in the following table

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 The sales department indicates that the sales potential

for products 1 and 2 exceeds the maximum production
rate and that the sales potential for product 3 is 20 units
per week. The unit profit would be $50, $20, and $25,
respectively, on products 1, 2, and 3. The objective is to
determine how much of each product Omega should
produce to maximize profit.
 Formulate a linear programming model for this problem.

Problem 2
 Two kinds of food for children F1&F2 are being considered
to be purchased . Food F1 cost Rs 20 a unit while food F2
is available at Rs 40 per unit . The minimum requirement
of three nutrients is respectively 200,36and 54 units
Draft this as an LPP. The nutrient contents of these foods
are as follows
nutrients Nutrient content
Food f1 Food f2
N1 40 20
N2 3 12
N3 18 3

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Problem 3

Problem 4

 An advertising company wishes to plan an

advertising campaign for three different media:
television, radio and a magazine. The purpose of
the advertising is to reach as many potential
customers as possible. The following are the
results of a market study:

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Television Television Radio Magazine

Prime Day Prime Time

Cost on 40,000 75,000 30,000 15000

advertising unit

No of potential 4,00,000 9,00,000 5,00,000 2,00,000

customer
reached per unit

Number of 3,00,000 4,00,000 2,00,000 1,00,000

women customer
reached per unit

The company does not want to spend more than Rs 8,00,000 on advertising.
It is further required that
(i) at least 2 million exposures take place amongst women,
(ii) the cost of advertising on television be limited to Rs 5,00,000,
(iii) at least 3 advertising units be bought on prime day and two units during
prime time; and
(iv) the number of advertising units on the radio and the magazine should each
be between 5 and 10.
Formulate this problem as an LP model to maximize potential customer reach.