Client Questionnaire

CL IE N T P ROJECT DATE

Neha Koshy Brand Identity 12 May 2024

and Pacaking
Design

WHAT I S YO UR B R AN D ’S NAM E? WH AT DOES YOUR B RA N D DO? C O N C E PT DE S I GN S DU E DATE :

This name is how your target audience will look you The core offerings of your brand. How does your brand Eg. 31 October, 2020
up on the internet. help its users?

WHAT I S YO UR B R AN D ’S M ISSIO N STAT EM ENT ? WH AT IS YOUR B RA N D’S POSITIONIN G STATEMEN T? FI N A L DE S I GN S DU E DATE :

A sentence or two that explains your company’s goals. This is like your company mission statement, only Eg. 31 October, 2020
It should also weave in some information about what more specific to your offerings. Here’s Volvo’s
your organization is and why it exists. for an example: “For upscale American families, Volvo
is the family automobile that offers maximum safety.”

L IST 5 WO R D S TH AT R EP R ESENT YO UR BR AND ? WH AT SETS YOUR B RA N D A PA RT F ROM YOUR PROJE CT LAU N C H DATE :
COMPETITORS?
Think about your brand’s personality. How would you Eg. 31 October, 2020
Why should anyone choose your brand/product from
describe it?
several other options? What makes your brand so
special?

THANK YOU!

Piyush Kumar
Graphic Designer,
Delhi