Essentials of Nonprofit Strategy 1

Module 2:
IDENTIFY BENEFICIARIES’ NEEDS
AND INTERESTS
Step 1: Identify who your beneficiaries are. You may be trying to reach more than one specific type, for
example women and children.

For each, complete the fields in the following table.

Needs and interests: from your perspective, what can be provided to address the problem for these
beneficiaries?
Sources of information: what sources of information are available to validate your assumptions
about the beneficiaries and their needs/interests?

Sources of Information
Beneficiary Needs and Interests
to Validate

Rural primary school going Good school supplies for Interviews and observation.
students. success in academics. Available recorded and verified
data.

Parents for primary school going Money for buying academic Interviews and observation.
students requirements for their children. Available recorded and verified
data.

Primary schools and teachers. Having the students they teach Interviews and observation.
attend schools and excel in their Available recorded and verified
academics. data.

Step 2: Reflect on how this further specification of your beneficiaries and their needs may alter the problem
statement that you drafted last week. Revise your problem statement and enter it below.

Rural primary school going students lack enough key supplies such as facilities, textbooks and qualified teach