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VISVESVARAYA TECHNOLOGICAL UNIVERSITY

“Jnana Sangama”, Machhe, Belagavi, Karnataka-590018

An Internship Report on

“TECH START-UP LANDING PAGE”


Submitted in partial fulfillment towards Internship Work of VIII semester of

Bachelor of Engineering
in

Computer Science and Engineering


Submitted by

Sanjana S 4GW20CS088

Under the Guidance of

Shreelakshmi C M
Assistant professor

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING


(Accredited by NBA, New Delhi, Validity: 01.07.2023 – 30.06.2026)

GSSS INSTITUTE OF ENGINEERING & TECHNOLOGY FOR WOMEN


(Affiliated to VTU, Belagavi, Approved by AICTE, New Delhi & Govt. of Karnataka)
(Accredited with Grade ‘A’ by NAAC)
K.R.S Road, Metagalli, Mysuru-570016, Karnataka
2023-2024
Geetha Shishu Shikshana Sangha (R)
GSSS INSTITUTE OF ENGINEERING & TECHNOLOGY FOR WOMEN
(Affiliated to VTU, Belagavi, Approved by AICTE -New Delhi & Govt. of Karnataka)
(Accredited with Grade ‘A’ by NAAC)
K.R.S Road, Mysuru-570016, Karnataka
DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING
(Accredited by NBA, New Delhi, Validity: 01.07.2023 – 30.06.2026)

CERTIFICATE

Certified that the internship report on entitled “Tech start-up landing page” is a
bonafide work carried out by Sanjana S (4GW20CS088) in partial fulfillment for
the award of the degree of Bachelor of Engineering in Computer Science and
Engineering of the Visvesvaraya Technological University, Belagavi during the year
2023-2024. The internship report has been approved as it satisfies the academic
requirements with respect to the internship work prescribed for the Bachelor of
Engineering Degree.

Signature of the Guide Signature of the HOD


Shreelakshmi C M Dr. Raviraj P
Assistant Professor Professor & Head
ACKNOWLEDGEMENT

I sincerely owe my gratitude to all the persons who helped and guided me in
completing this internship work.

I am thankful to Mrs. Vanaja B Pandit, Honorary Secretary, GSSSIETW(R),


Mysuru, for having supported in my academic endeavors.

I am thankful to Dr. Shivakumar M, Principal, GSSSIETW, Mysuru, for all


the support he has rendered.

I thank Dr. Raviraj P, Professor and Head, Department of Computer Science


and Engineering, for his constant support and encouragement throughout the tenure of
this internship work.

I would like to sincerely thank my guide Shreelakshmi C M, Assistant


professor, Department of Computer Science and Engineering, for providing relevant
information, valuable guidance and encouragement to complete this internship work.

I am extremely pleased to thank my parents, family members and friends for


their continuous support, inspiration and encouragement, for their helping hand and also
last but not the least, I thank all the members who supported directly or indirectly in the
internship work process.

Sanjana S [4GW20CS088]

i
ABSTRACT

This report presents a comprehensive analysis of the web development project undertaken
to create a landing page for a tech startup. The project aimed to establish a compelling online
presence for the startup, serving as a digital gateway to attract potential customers and investors.

The report discusses the project's objectives, methodologies, technologies used, and key
outcomes. It highlights the importance of user-centric design, responsive layout, and seamless
navigation in creating an engaging user experience.

Furthermore, the report evaluates the effectiveness of search engine optimization (SEO)
strategies, integration of analytics tools, and performance optimization techniques in enhancing
the landing page's visibility, usability, and functionality.

Through rigorous testing, iteration, and collaboration among multidisciplinary team


members, the project successfully delivered a visually appealing, informative, and user-friendly
landing page that aligns with the startup's brand identity and business objectives.

The report concludes with reflections on lessons learned, challenges encountered, and
recommendations for future enhancements to optimize the landing page's impact and contribute to
the startup's growth and success in the competitive digital landscape.

ii
TABLE OF CONTENTS

Acknowledgement i
Abstract ii
List of snapshots iv

1 Company profile 1
1.1 About the company 1
1.2 History of the company 3
1.3 Services offered by the company 4
1.4 Organisation of the report 5
2 Introduction 6
2.1 Objectives 6
2.2 Problem statement 7
2.3 Proposed solution 8
3 Areas of learning 9
3.1 Non-technical aspects 10
3.2 Technical aspects 11
4 About the project 12
4.1 Overview of the project 12
4.2 System requirements 13
4.2.1 Hardware requirements 13
4.2.2 Software requirements 13
4.3 Implementation code 14
4.4 Testing 16
5 Results and discussion 18
Snapshots 18
CONCLUSION v
REFERNCES vi

iii
LIST OF SNAPSHOTS

FIGURE PAGE
DESCRIPTION
NUMBER NUMBER
Snapshot 5.1 Home Page 18

Snapshot 5.2 Pricing Page 18


Snapshot 5.1 About us 19

Snapshot 5.2 Services provided 19

iv
Tech Startup Landing Page

CHAPTER – 1

COMPANY PROFILE

1.1 About the company

Varcons Technologies Pvt Ltd is a Technology Organization providing solutions for all
web design and development, MYSQL, PYTHON Programming, HTML, CSS, ASP.NET
and LINQ. Meeting the ever increasing automation requirements, Varcons Technologies
specialize in ERP, Connectivity, SEO Services, Conference Management, effective
webpromotion and tailor-made software products, designing solutions best suiting clients
requirements. Theorganization where they have a right mix of professionals as a stake
holders to help us serve our clients with best of our capability and with at par industry
standards.They have young, enthusiastic, passionate and creative Professionals to develop
technologicalinnovations in the field of Mobile technologies, Web applications as well as
Business and Enterprise solution. Motto of our organization is to “Collaborate with our
clients to provide them with best Technological solution hence creating Good Present and
Better Future for our client which willbring a cascading a positive effect in their business
shape as well”. Providing a Complete suiteof technical solutions is not just our tag line, it
is Our Vision for Our Clients and for Us, We strive hard to achieve it.

Products of Company:-

Android Apps:
It is the process by which new applications are created for devices running the
Android operating system. Applications are usually developed in Java (and/or Kotlin;
or other such option) programming language using the Android software development
kit (SDK), but other development environments are also available, some such as Kotlin
support the exact same Android APIs (and bytecode), while others such as Go have
restricted API access.

The Android software development kit includes a comprehensive set of development


tools. These include a debugger, libraries, a handset emulator based on QEMU,
documentation, sample code, and tutorials. Currently supported development platforms
include computers running Linux (any modern desktop Linux distribution), Mac OS X

Dept. of CSE 1 GSSSIETW, Mysuru


Tech Startup Landing Page
10.5.8 or later, and Windows 7 or later. As of March 2015, the SDK is not available on
Android itself, but software development is possible by using specialized Android
applications.

Web Application

It is a client–server computer program in which the client (including the user


interface and client- side logic) runs in a web browser. Common web applications
include web mail, online retail sales, online auctions, wikis, instant messaging services
and many other functions.web applications use web documents written in a standard
format such as HTML and JavaScript, which are supported by a variety of web
browsers. Web applications can be considered as a specific variant of client–server
software where the client software is downloaded to the client machine when visiting
the relevant web page, using standard procedures such as HTTP. The Client web
software updates may happen each time the web page is visited. During the session,
the web browser interprets and displays the pages, and acts as the universal client for
any web application. The use of web application frameworks can often reduce the
number of errors in a program, both by making the code simpler, and by allowing one
team to concentrate on the framework while another focuses on a specifified use case.
In applications which are exposed to constant hacking attempts on the Internet, security-
related problems can be caused by errors in the program.

Frameworks can also promote the use of best practices such as GET after POST.
There are some who view a web application as a two-tier architecture. This can be a
“smart” client that performs all the work and queries a “dumb” server, or a “dumb”
client that relies on a “smart”server. The client would handle the presentation tier,
the server would have the database (storage tier), and the business logic (application
tier) would be on one of them or on both. While this increases the scalability of the
applications and separates the display and the database, it still doesn‟t allow for
true specialization of layers, so most applications will outgrow this model. An
emerging strategy for application software companies is to provide web access to
software previously distributed as local applications. Depending on the type of
application, it may require the development of an entirely different browser-based
interface, or merely adapting an existing application to use different presentation
technology. These programs allow the user to pay a monthly or yearly fee for use
of a software application without having to install it on a local hard drive. A company
which follows this strategy is known as an application service provider (ASP), and

Dept. of CSE 2 GSSSIETW, Mysuru


Tech Startup Landing Page
ASPs are currently receiving much attention in the software industry.

Security breaches on these kinds of applications are a major concern because it can
involve both enterprise information and private customer data. Protecting these assets
is an important part of any web application and there are some key operational areas
that must be included in the development process. This includes processes for
authentication, authorization, assethandling, input, and logging and auditing. Building
security into the applications from the beginning can be more effective and less
disruptive in the long run.
Web design
It is encompasses many different skills and disciplines in the production and
maintenance of websites. The different areas of web design include web graphic design;
interface design; authoring, including standardized code and proprietary software; user
experience design; and search engine optimization. The term web design is normally
used to describe the design process relating to the front-end (client side) design of a
website including writing mark up. Web design partially overlaps web engineering in
the broader scope of web development. Webdesigners are expected to have an awareness
of usability and if their role involves creating markup then they are also expected to be
up to date with web accessibility guidelines. Web design partially overlaps web
engineering in the broader scope of web development.

1.2 History of the company

Varcons Technologies Pvt Ltd, was incorporated with a goal ”To provide high quality and
optimal Technological Solutions to business requirements of our clients”. Every business
is a different and has a unique business model and so are the technological requirements.
They understand this and hence the solutions provided to these requirements are different
as well. They focus on clients requirements and provide them with tailor made
technological solutions. They also understand that Reach of their Product to its targeted
market or the automation of theexisting process into e-client and simple process are the key
features that our clients desire from Technological Solution they are looking for and these
are the features that we focus on while designing the solutions for their clients.

Varcons Technologies Pvt Ltd is a Technology Organization providing solutions for all
web design and development, MYSQL, PYTHON Programming, HTML, CSS, ASP.NET

Dept. of CSE 3 GSSSIETW, Mysuru


Tech Startup Landing Page
and LINQ. Meeting the ever increasing automation requirements, Sarvamoola Software
Services. specialize in ERP, Connectivity, SEO Services, Conference Management,
effective web promotion and tailor-made software products, designing solutions best
suiting clients requirements.

Varcons Technologies Pvt Ltd, strive to be the front runner in creativity and innovation in
software development through their well-researched expertise and establish it as an out of
the box software development company in Bangalore, India. As a software development
company,they translate this software development expertise into value for their customers
through theirprofessional solutions.

They understand that the best desired output can be achieved only by understanding the
clients demand better. Varcons Technologies work with their clients and help them
todefiine their exact solution requirement. Sometimes even they wonder that they have
completely redefined their solution or new application requirement during the
brainstorming session, and here they position themselves as an IT solutions consulting
group comprising of high caliber consultants. They believe that Technology when used
properly can help any business to scale and achieve new heights of success. It helps
Improve its efficiency, profitability, reliability; to put itin onesentence ” Technology helps
you to Delight your Customers” and that is what we want to achieve.

1.3 Services offered by company

• Core Java and Advanced Java

• Web services and development

• Dot net Framework

• Figma Testing

• Python

• Conference / Event Management Service

• Academic Project Guidance

• On the Job Training

• Software Training

Dept. of CSE 4 GSSSIETW, Mysuru


Tech Startup Landing Page

1.4 Organization of the Report

The report is organized in the following manner:

• Chapter 1 gives the introduction of the company and history about the company and
services offered by the company, also products done bt the company.
• Chapter 2 gives the introduction of this project that is what the project does and how it
is helpful and what is the problem statement .
• Chapter 3 gives the insights about the areas of learnings in this project.
• Chapter 4 gives the system requirements and design of the project and this chapter briefs
out the requirements required to fulfill the project.
• Chapter 5 gives Result and Conclusion gives the results of the project with brief
description including the snapshots, overall project performance analysis along with the
future enhancement.

Dept. of CSE 5 GSSSIETW, Mysuru


Tech Startup Landing Page

CHAPTER – 2

INTRODUCTION

2.1 Objectives
Web applications are similar to the traditional applications you’d install on your
Information, such as Microsoft Office. They are able to perform the same kinds of tasks,
they look the sameand they feel the same but there is one key difference - the application
itself is not installed onyour phone or Information, but lives in the cloud. Web apps are
not new, but it used to be thatthey were often unable to compete with more traditional
applications for business critical functions or where rich user interaction was required.
This is no longer the case. With the powerof modern web technologies, we are able to
design and build performing, secure, and feature rich applications that live in the cloud
and bring with them a huge number of benefits.
1. They can be accessed from anywhere.

• Because web applications are built with web technologies and they run in a web
browser Internet Explorer, Google Chrome, Mozilla Firefox – this allows them to
be accessed from every web enabled tool. As long as you have an internet
connection you can use them.

• It allows for remote working, it allows for rapid publishing of content, it allows for
real time collaboration between teams. If you have web access, you have the ability
to access your business tools.

2. They are cost effective.

• Web applications are cheaper to produce and maintain than traditional applications.
No matter how many platforms your business uses (Mac, Linux, Windows) web
application build can be used across them all.

3. They benefit from more rapid update cycles.

• A huge benefit of web applications is that when an update is released, all of your
users are immediately using that version. This doesn’t happen with installed
applications, especially in large organizations with IT policies that restrict
administrator access.

Dept. of CSE 6 GSSSIETW, Mysuru


Tech Startup Landing Page

4. They are secure.

• Web developers have had to become experts in security – the web is a platform
designed toshare everything with everyone! As such, the types and levels of security
included in web applications are often far greater than those seen in traditional
applications.

• They also benefit from the ability to launch updates in real-time – the application
on the servers is the application people are using. The applications on people’s
laptops howeveris the version last installed. And when those laptops get left on a
train it’s not a concern, as nothing is stored locally.
5. They enable more computing with fewer Information.

• Web applications push all of the hard work to the servers, and act as intermediaries
between the user interface and the calculations happening behind the scenes. This
meansyou can accomplish terrifyingly complex work on a tablet, or your phone.

• We’ve built web applications that allow people to understand the complex
relationships between 250,000 pieces of art on their phones, and applications that
run the business systems of one of the largest solar energy providers in the world.
Often these products arenot financially viable to build using traditional application
processes.

2.2 Problem Statement

• Create a compelling landing webpage that effectively communicates our tech


startup's vision and value proposition, engages visitors, and drives conversions to
support brand building and business growth.

• Optimize the landing webpage for performance, accessibility, and search engine
visibility to ensure maximum reach and impact within the target audience.

Dept. of CSE 7 GSSSIETW, Mysuru


Tech Startup Landing Page

2.3 Proposed Solution

The proposed system is the creation of a new landing page with the code "0509008" to
effectivelytarget tech startups. This landing page will have the following key components
and improvements compared to having no landing page:
1. Highlight Product or Service Features

Create a dedicated section (Product Features) to highlight the key features and benefits
of the product or service. This will help potential customers understand the value
proposition.
2. Introduce the Team

Include a Team section that introduces the startup's team members, showcasing their
expertiseand building trust.
3.Provide Clear Contact Options

Implement a Contact section with a contact form, email address, phone number, and
possibly aphysical address to make it easy for visitors to get in touch.
4. Exude Innovation

Design the landing page to exude innovation with a modern, clean aesthetic, consistent
branding,and compelling visuals that convey the startup's innovative nature.

Dept. of CSE 8 GSSSIETW, Mysuru


Tech Startup Landing Page

CHAPTER – 3

AREAS OF LEARNING

In this project, you'll dive into both the technical and non-technical aspects of creating a
compelling landing webpage for your tech startup. On the technical side, you'll embark on a
journey into frontend development, mastering the intricacies of HTML, CSS, and JavaScript
to craft an engaging user interface. Understanding the principles of responsive design will be
paramount as you ensure your webpage looks and functions flawlessly across a multitude of
devices, from desktop computers to smartphones. Leveraging frameworks and libraries like
Bootstrap or React will streamline your development process and enhance the functionality
of your landing page, empowering you to create a seamless user experience.

Simultaneously, you'll delve into the backend integration, connecting your landing webpage
to databases, APIs, or content management systems to fetch dynamic content and handle user
interactions effectively. Performance optimization will be a key consideration as you learn
techniques to enhance loading times and overall responsiveness, ensuring your webpage
captivates visitors from the moment they arrive. Accessibility standards will also guide your
development efforts, ensuring your webpage is inclusive and complies with relevant
regulations like the WCAG.

Beyond the technical realm, you'll immerse yourself in branding, messaging, and user
engagement strategies. You'll define your startup's brand identity, articulating its vision,
mission, and value proposition in a compelling manner that resonates with your target
audience. Through conversion optimization techniques, you'll strategically design calls-to-
action and user flows to guide visitors towards desired actions, whether it's signing up for
updates or making a purchase. Throughout the project, you'll embrace a mindset of continuous
learning and iteration, seeking feedback and insights from users and stakeholders to refine and
improve your landing webpage over time. By tackling both the technical and non-technical
aspects of this project, you'll emerge with a holistic skill set and a powerful tool to propel your
startup's success in the digital landscape.

Dept. of CSE 9 GSSSIETW, Mysuru


Tech Startup Landing Page

1. Non-technical aspects
• Web Design and Development: Gain proficiency in web design principles,
including layout, typography, color theory, and user experience (UX) design, while
developing technical skills in HTML, CSS, and JavaScript for webpage creation.

• Brand Identity and Messaging: Learn how to define and articulate a startup's brand
identity, including values, mission, and tone of voice, and develop effective
messaging strategies to communicate the startup's value proposition to different
audiences.

• Conversion Optimization: Understand principles of conversion rate optimization


(CRO), including creating compelling calls-to-action (CTAs), optimizing user
flows, and A/B testing, to maximize the effectiveness of the landing webpage in
driving desired actions.

• SEO and Digital Marketing: Explore techniques for search engine optimization
(SEO) to improve the landing webpage's visibility and ranking in search engine
results, and gain insights into digital marketing strategies for driving traffic and
engagement.

• User Analytics and Insights: Learn how to use web analytics tools such as Google
Analytics to track and analyze user behavior on the landing webpage, derive
actionable insights, and make data-driven decisions to optimize performance and
user experience.

• Project Management and Collaboration: Develop skills in project management,


time management, and collaboration while working with team members,
stakeholders, and external partners to plan, execute, and iterate on the landing
webpage project.

• Continuous Learning and Iteration: Embrace a mindset of continuous learning and


iteration, seeking feedback from users, stakeholders, and industry experts to refine
and improve the landing webpage over time and adapt to changing market
conditions and user needs.

Dept. of CSE 10 GSSSIETW, Mysuru


Tech Startup Landing Page

2. Technical aspects
• Frontend Development: Learn frontend technologies such as HTML, CSS, and
JavaScript to build the user interface and interactivity of the landing webpage.

• Responsive Design: Understand responsive design principles to ensure that the


landing webpage renders well and functions correctly on various devices and
screen sizes, including desktops, tablets, and smartphones.

• Frameworks and Libraries: Explore frontend frameworks and libraries such as


Bootstrap, React, or Vue.js to streamline development and enhance the
functionality of the landing webpage.

• Backend Integration: Gain insights into backend integration processes, including


connecting the landing webpage to databases, APIs, or content management
systems (CMS) to fetch dynamic content or handle user interactions.

• Performance Optimization: Learn techniques for optimizing the performance of


the landing webpage, such as code minification, image optimization, lazy loading,
and caching, to ensure fast loading times and smooth user experience.

• Accessibility Standards: Understand accessibility standards and best practices,


such as WCAG (Web Content Accessibility Guidelines), to ensure that the landing
webpage is accessible to users with disabilities and complies with relevant
regulations.

• Version Control: Familiarize yourself with version control systems like Git and
platforms like GitHub or GitLab to manage code changes, collaborate with team
members, and track project history effectively.

• Security Considerations: Learn about common security vulnerabilities in web


development, such as cross-site scripting (XSS) and SQL injection, and implement
security measures such as input validation, data sanitization, and HTTPS
encryption to protect the landing webpage from potential threats.

By focusing on these technical aspects, you can acquire valuable skills and knowledge in
frontend and backend development, performance optimization, security, and
collaboration, which are essential for building and maintaining a successful landing
webpage for your startup.

Dept. of CSE 11 GSSSIETW, Mysuru


Tech Startup Landing Page
CHAPTER – 4

ABOUT THE PROJECT

4.1 Overview of the Project


The project aims to create a visually stunning and highly functional landing webpage for a
tech startup, seamlessly blending technical expertise with creative design and strategic
messaging. The webpage will serve as the digital storefront for the startup, introducing visitors
to its innovative solutions, captivating their attention, and driving conversions.

The landing webpage will feature a sleek and modern design, with a clean layout and intuitive
navigation that guides visitors through the startup's story, vision, and offerings. The homepage
will greet visitors with a striking hero section, showcasing captivating visuals and concise
messaging that immediately communicates the startup's value proposition and captures the
user's interest.

As visitors scroll down the webpage, they'll encounter engaging content sections that highlight
key features, benefits, and use cases of the startup's products or services. Compelling visuals,
informative graphics, and concise copy will work in harmony to convey complex concepts in
a digestible and captivating manner, keeping visitors engaged and eager to learn more.

Strategic calls-to-action (CTAs) will be strategically placed throughout the landing webpage,
prompting visitors to take desired actions such as signing up for updates, scheduling a demo,
or making a purchase. Each CTA will be carefully crafted to align with the user's journey and
encourage conversion, maximizing the effectiveness of the landing webpage in driving
meaningful interactions and conversions.

The landing webpage will be optimized for performance, accessibility, and search engine
visibility, ensuring fast loading times, seamless user experience across devices, and
compliance with relevant accessibility standards and SEO best practices. Backend integration
will enable dynamic content updates and personalized user experiences, enhancing
engagement and relevance for visitors.

Overall, the landing webpage will serve as a powerful tool for the startup to establish its online
presence, communicate its value proposition, and drive user engagement and conversions. By
combining technical excellence with creative design and strategic messaging.

Dept. of CSE 12 GSSSIETW, Mysuru


Tech Startup Landing Page

4.2 System Requirement Specification


Hardware Requirement Specification:-

• MySQL

• NODE JS

• Notepad++ Editor

• Processor: Intel core i5 processer

• Memory: 15.6 GB

• Hard Disk: 40 GB

Software Requirement Specification:-

1. Functional Requirements

• Hero Section

Create a visually appealing hero section that immediately captures the visitor's
attention. It should include concise product/service highlights, possibly using
images, icons, or brief descriptions to convey the key features or benefits.
• Product/Service Features

Include a section or sections that detail the features and benefits of the tech
startup's product or service. This could be presented through clear and engaging
content, possiblyusing visuals or infographics to make it more engaging.
• Lead Generation Optimization

Implement lead generation techniques to capture visitor information, such as


email addresses or other relevant data. This can be done through forms,
incentives (e.g., freetrials), or other engagement strategies.

2. Non-Functional Requirements

• Availability
The online registration system shall permit backing up of the registration database
whileother registration actives are going on.

Dept. of CSE 13 GSSSIETW, Mysuru


Tech Startup Landing Page

• Accessibility
The system shall be accessible by people with specific vision needs to the extent
that auser shall be able to display whole user interface in a larger font without
truncating displayed text or other values.
• Security
The access permissions for system data may only be change by the systems data
administrator passwords shall never be viewable at the point of entry or any other.

4.4 Implementation Code


<!DOCTYPE html>

<html lang="en">

<head>

<meta charset="utf-8">

<title>TECH-START-UP</title>

<meta content="width=device-width, initial-scale=1.0" name="viewport">

<meta content="Free HTML Templates" name="keywords">

<meta content="Free HTML Templates" name="description">

<!-- Favicon -->

<link href="img/favicon.ico" rel="icon">

<!-- Google Web Fonts -->

<link rel="preconnect" href="https://fonts.googleapis.com">

<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>

<link
href="https://fonts.googleapis.com/css2?family=Nunito:wght@400;600;700;800&family

=Rubik:wght@400;500;600;700&display=swap" rel="stylesheet">

<!-- Icon Font Stylesheet -->

Dept. of CSE 14 GSSSIETW, Mysuru


Tech Startup Landing Page
<link href="https://cdnjs.cloudflare.com/ajax/libs/font-
awesome/5.10.0/css/all.min.css" rel="stylesheet">

<link href="https://cdn.jsdelivr.net/npm/bootstrap-
icons@1.4.1/font/bootstrap-icons.css" rel="stylesheet">

<!-- Libraries Stylesheet -->

<link href="lib/owlcarousel/assets/owl.carousel.min.css" rel="stylesheet">

<link href="lib/animate/animate.min.css" rel="stylesheet">

<!-- Customized Bootstrap Stylesheet -->

<link href="css/bootstrap.min.css" rel="stylesheet">

<!-- Template Stylesheet -->

<link href="css/style.css" rel="stylesheet">

</head>

<head>

<meta charset="utf-8">

<title>TECH-START-UP</title>

<meta content="width=device-width, initial-scale=1.0" name="viewport">

<meta content="Free HTML Templates" name="keywords">

<meta content="Free HTML Templates" name="description">

<!-- Favicon -->

<link href="img/favicon.ico" rel="icon">

<!-- Google Web Fonts -->

<link rel="preconnect" href="https://fonts.googleapis.com">

<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>

<link
href="https://fonts.googleapis.com/css2?family=Nunito:wght@400;600;700;800&family

Dept. of CSE 15 GSSSIETW, Mysuru


Tech Startup Landing Page
=Rubik:wght@400;500;600;700&display=swap" rel="stylesheet">

<!-- Icon Font Stylesheet -->

<link href="https://cdnjs.cloudflare.com/ajax/libs/font-
awesome/5.10.0/css/all.min.css" rel="stylesheet">

<link href="https://cdn.jsdelivr.net/npm/bootstrap-
icons@1.4.1/font/bootstrap-icons.css" rel="stylesheet">

<!-- Libraries Stylesheet -->

<link href="lib/owlcarousel/assets/owl.carousel.min.css" rel="stylesheet">

<link href="lib/animate/animate.min.css" rel="stylesheet">

<!-- Customized Bootstrap Stylesheet -->

<link href="css/bootstrap.min.css" rel="stylesheet">

<!-- Template Stylesheet -->

<link href="css/style.css" rel="stylesheet">

</head>

4.5 Testing
• Functional Testing: Ensure all interactive elements such as buttons, forms, and
navigation menus are functioning correctly across different devices and browsers. Test
for user interactions, form submissions, and error handling to guarantee a seamless
user experience.

• Responsive Design Testing: Verify that the landing webpage displays properly and
maintains functionality on various devices and screen sizes, including desktops,
laptops, tablets, and smartphones. Test for responsiveness by resizing the browser
window and using mobile device emulators.

Dept. of CSE 16 GSSSIETW, Mysuru


Tech Startup Landing Page
• Cross-Browser Compatibility Testing: Validate that the landing webpage renders
consistently across different web browsers such as Google Chrome, Mozilla Firefox,
Safari, and Microsoft Edge. Test for layout discrepancies, styling issues, and
JavaScript compatibility to ensure a consistent experience for all users.

• Performance Testing: Measure the loading speed and overall performance of the
landing webpage using tools like Google PageSpeed Insights or GTmetrix. Optimize
images, scripts, and server response times to improve performance and enhance user
satisfaction.

• Accessibility Testing: Conduct accessibility audits using tools like Axe or WAVE to
identify and fix any accessibility issues such as missing alt attributes, keyboard
navigation problems, or insufficient color contrast. Ensure compliance with WCAG
guidelines to make the landing webpage accessible to users with disabilities.

• SEO Testing: Analyze the landing webpage's search engine optimization (SEO)
performance using tools like Google Search Console or SEMrush. Optimize meta tags,
headings, and content structure to improve visibility and ranking in search engine
results pages (SERPs).

• Content Validation: Review all content on the landing webpage for accuracy,
consistency, and alignment with the startup's brand messaging and value proposition.
Ensure that all information is up-to-date, relevant, and free of grammatical or spelling
errors.

• User Acceptance Testing (UAT): Invite stakeholders, target users, or external testers
to interact with the landing webpage and provide feedback on its usability,
functionality, and overall experience. Incorporate feedback to address any usability
issues or areas for improvement.

By conducting thorough testing across various aspects of the landing webpage, you can
identify and resolve any issues or inconsistencies, ensuring that the final product meets the
highest standards of quality, usability, and performance.

Dept. of CSE 17 GSSSIETW, Mysuru


Tech Startup Landing Page

CHAPTER – 5

RESULTS AND DISCUSSION

SNAPSHOTS

Snapshot 5.1 Home Page

Snapshot 5.2 Pricing Page

Dept. of CSE 18 GSSSIETW, Mysuru


Tech Startup Landing Page

Snapshot 5.3 About Us

Snapshot 5.4 Services Provided

Dept. of CSE 19 GSSSIETW, Mysuru


CONCLUSION
In conclusion, the Tech Startup Landing Page project represents a comprehensive endeavor to
establish a compelling online presence for the startup, aiming to captivate visitors, drive
engagement, and foster business growth. By leveraging a combination of frontend and backend
technologies, responsive design principles, SEO optimization strategies, and rigorous testing
methodologies, the landing page embodies the startup's identity, communicates its value
proposition effectively, and provides a seamless user experience across devices. With a focus
on functionality, usability, performance, and security, the project endeavors to create a digital
storefront that not only attracts potential customers but also instills confidence and trust in the
startup's brand. Through continuous iteration and refinement based on user feedback and
analytics insights, the Tech Startup Landing Page project sets the stage for the startup's journey
towards success in the competitive digital landscape.

Furthermore, the Tech Startup Landing Page project serves as a pivotal touchpoint in the
startup's online marketing strategy, acting as the gateway for potential customers to explore its
offerings, learn about its story, and connect with its vision. By incorporating cutting-edge
technologies and industry best practices, the landing page demonstrates the startup's
commitment to innovation and excellence. Beyond its aesthetic appeal and functional prowess,
the project embodies the startup's dedication to delivering value to its audience, whether
through intuitive user interfaces, informative content, or seamless interactions.

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REFERENCES

WEBSITES

1. www.figma.com
2. https://www.geeksforgeeks.org/web-development/
3. https://en.wikipedia.org/wiki/Responsive_web_design
4. https://www.w3schools.com/whatis/

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