Management School – Undergraduate Coursework Specification 2023 2024

Module Code: MGT3008 Coursework Code: 1

Module Title: Socially Responsible Marketing
Date Available: 10 February 2024
Submission details: 20 May 2024

Electronic submission only through Blackboard

You can submit your assignment multiple times to the submission link on the module Blackboard site. Each time you submit you will receive a
Similarity Report. You can check this and improve your referencing before the final deadline.
After 3 submissions you will need to wait 24hrs before you receive a new report.
Please note: each new submission replaces any previous submission. It is not possible to retrieve a previous submission.
Your final submission must be made before the deadline to avoid late penalties.

You should note that the time of submission is taken from once the document has been successfully uploaded and confirmed – this may take more than
five minutes during busy periods. Late penalties will be applied to any work submitted from 12.01pm on 24 May onwards. Details of how to calculate a
late penalty can be found in your programme Handbook. It is your responsibility to ensure the correct document/file has uploaded successfully.
When submitting students must:

● Include a completed cover sheet (available from Blackboard (MOLE))

● Use ‘Student Number, MGT3008-1’ as the document’s file name and also as the Assignment Title in Turnitin.

If you do not comply with the above requirements you will receive a penalty deduction of 5 marks.
Contribution to Final Mark for Module: 100%
Maximum Word Length: 3,000
Unless otherwise specified, the word count is for the main body of the text and ignores the reference list and appendices. If you exceed the word length
you will be penalised. For details see the Management School Handbooks.
Please note that SUMS does not have a word count tolerance - it is a stated maximum as outlined above.
Requirements:
Pick an organisation of your choice (you will need to avoid companies listed in the module handbook list) operating in any industry, profit or not-for-
profit. You are working for a marketing consultancy firm. Your consultancy firm has been brought in to analyse and make recommendations to the
Board of Directors on how the organisation can improve their social and environmental sustainability.
Through your own secondary research, critically analyse their current approaches to sustainability marketing. Using theories and frameworks from the
module to analyse and audit their marketing mix approaches and practices (e.g product, place, physical evidence, people and promotion). Produce a
3,000 word REPORT evaluating how the organisation incorporates sustainability (triple bottom line) factors into their marketing approach and
suggesting improvements. From your analysis, you need to make suggestions on how the organisation can improve their sustainability marketing efforts
by making recommendations to the sustainability marketing mix for the organisation.

There are no specific guidelines for word weightings, but as a guide:

1. Introduction to organisation by exploring/evaluating its ethos, values and mission (10%)

2. How the organisation currently incorporates social and environmental objectives into their marketing strategy (an evaluation of current practices)
(45%). You need to explore the marketing mix here.
Choose 3 areas out of four suggested:

 Product or Service evaluation (15%)

 Consumer targeting and decision making (eg. vulnerable consumers, green consumers, gender issues, inclusivity etc) (15%)
 Place/Distribution and supply chain (15%) (part of the Circular economy model (eg. https://www.ellenmacarthurfoundation.org/topics/circular-
economy-introduction/overview)
 Promotion (eg communication via social media and other platforms) (15%)

3. Recommendations for improvements in the Sustainability Marketing mix (45%)

Recommendations should be offered to three areas (out of 4)

 Product or Service evaluation (15%)

 Consumer targeting and decision making (eg. vulnerable consumers, green consumers, gender issues, inclusivity etc) (15%)
 Place/Distribution and supply chain (15%) (part of the Circular economy model (eg. https://www.ellenmacarthurfoundation.org/topics/circular-
economy-introduction/overview)
 Promotion (eg communication via social media and other platforms) (15%)

Important issues to note:

● Please consult the module leader (Dr Panayiota Julie Alevizou) of your company before proceeding too far in your assignment to determine the

suitability of that organisation.

● You will be expected to use a range of different sources to research your organisation, not just information from your chosen company’s website

(please see module handbook for a list of sources).

● Be sure that your answer uses theories and concepts from both the module and your own wider reading about sustainability marketing and
 ethical theory (sustainability marketing framework, triple bottom line, frameworks explored in class, consumption behaviour, sustainability
values, objectives and strategy).

● Make sure you analyse the evidence of your company using the aforementioned concepts and theories.

● You must provide evidence, as well as the wider literature to support your recommendations for a new sustainability marketing mix

<40% 40-44% 45-49% 50-59% 60-69% 70-79 % 80 % and above

Assessment criteria
rd st
(Fail) (Pass) (3 class) (2.2 ) (2.1) (1 class) (1st class)
Knowledge and understanding of Insufficient Limited Basic Good Very good Excellent Outstanding
sustainability marketing and understanding of Understanding of understanding of understanding of understanding of understanding of understanding of
various frameworks and how sustainability sustainability sustainability sustainability sustainability sustainability sustainability
these are reflected in the marketing and marketing and marketing and marketing and marketing and marketing and marketing and
company mission, ethos and evaluation of the evaluation of the evaluation of the evaluation of the evaluation of the evaluation of the evaluation of the
vision (with evidence from the ethos/vision/missio ethos/vision/mission. ethos/vision/mission. ethos/vision/mission. ethos/vision/mission. ethos/vision/missio ethos/vision/mission.
literature and market reports). n. n.
10%
No critical Limited critical Basic critical Good critical Very good critical Excellent critical Outstanding
assessment of the assessment of of assessment of the assessment of the assessment of the assessment of the critical
Critical assessment of the marketing Mix the marketing Mix marketing Mix marketing Mix marketing Mix marketing Mix assessment of the
marketing Mix elements (40%) 3 elements (40%) 3 elements (40%) 3 elements (40%) 3 elements (40%) 3 elements (40%) 3 elements (40%) 3 marketing Mix
areas/sections of the marketing areas/sections of areas/sections of areas/sections of the areas/sections of areas/sections of the areas/sections of elements (40%) 3
mix and/or consumer behaviour the marketing the marketing mix marketing mix and/or the marketing mix marketing mix and/or the marketing areas/sections of the
mix and/or and/or consumer consumer behaviour. and/or consumer consumer behaviour mix and/or marketing mix and/or
consumer behaviour behaviour consumer consumer behaviour
behaviour. behaviour
Ability to draw upon relevant No use of Limited range of Draws upon some Draws upon a range Draws upon a quite Draws upon a Draws upon an
academic literature & academic both academic academic literature of academic wide range of wide range of exceptionally wide
industry/marketing examples to literature and literature and and industry examples literature and academic literature academic range of academic
inform and support examples which industry examples but may be limited in industry examples and industry examples literature and literature and industry
recommendations. (40%) may be inaccurate which is used largely range or be used in but may be limited in to inform and support industry examples examples to inform
or misunderstood- descriptive and places descriptively. range or be used in the to inform and and support the
recommendations recommendations Not adequate support places descriptively. analysis/application. support the analysis/application
not sustained with limited support. to recommendations Some basic support Very good support and analysis/applicatio effectively.
to the evidence to the n effectively. Outstanding support
recommendations. recommendations. Excellent support and evidence to the
and evidence to recommendations.
the
 recommendations.
Poor presentation Quite poor Satisfactory Good presentation Very good quality Excellent Outstanding
with many errors presentation with presentation with with good syntax presentation with very presentation with presentation with
in syntax and weakness in syntax weakness in syntax and spelling. good syntax and very good syntax flawless syntax and
spelling. Does not, and spelling. and spelling. Harvard Harvard method spelling. Harvard and spelling spelling and/or fluent
Report Presentation and
or uses poorly, the Harvard method method used used largely and method used and/or fluent expression. Flawless
referencing (10%)
Harvard method. used minimally and minimally and with with some errors. throughout and with expression. use of Harvard
with errors. errors. minimal errors Correct use of method
Harvard method
throughout.

Referencing: you must reference your work correctly using the Harvard method. Failure to do so will result in the deduction of marks and possible
proceedings under the University's Regulations as to the Use of Unfair Means
Independence of working:
You are reminded of the University's Regulations on the Use of Unfair Means and academic integrity which are outlined in the School's Handbooks. If
there is a suspicion that your work is not your own and that you have used unfair means or there is suspicion of a breach of academic integrity in writing
this assessment then you may be referred to our unfair means officers to consider your work. Therefore, you are advised to ensure that you undertake the
relevant guidance on the module site or programme level sites that you have access too. If you cannot access these, please contact the Student
Experience Office.
Other Submission Details: Please check that these instructions are appropriate for your coursework and amend/delete if required

● Use the standard Management School cover sheet

● Have the word count given on the cover sheet

● Be presented with 2.5cm margins all round

● Use Times New Roman or Arial, 11 or 12 point for the main body text

● Use 1.5 line spacing

● Have all pages numbered except the first

 ● Be properly spell checked

● Be made attractive with suitable use of headings, paragraphs and sections

● Be properly referenced to the Management School version of Harvard referencing

Resit:
Student MUST choose a different organisation for their resit attempt. Same rules apply.

Other matters: AI
- Developing and using content generated by any type of AI should NOT BE USED.
- Referencing should not use GEN AI tools.