1.

Promote products/services:
 Affiliates act as intermediaries between the supplier (advertiser) and potential
customers.
 They use their own communication channels such as blogs, websites, social media,
email marketing, etc. to share information and attract customers to the supplier's
website.
2. Increase brand awareness:
 Affiliate activities help increase brand awareness and reach a wider audience.
 When multiple affiliates promote a brand, the message about the product/service
will be spread more widely and effectively.
3. Generate high-quality traffic:
 Affiliates attract potential customers who are genuinely interested in the
product/service, helping to increase conversion rates and revenue for the supplier.
 Unlike traditional advertising, affiliates only receive commissions when customers
make a purchase, so they are motivated to attract users who are likely to pay.
4. Save on marketing costs:
 Compared to traditional advertising, affiliate marketing is a cost-effective solution
for suppliers.
 They only need to pay commissions to affiliates when a customer makes a
purchase, so they do not have to pay upfront for advertising campaigns.
5. Expand target market:
 Affiliates can help suppliers reach new markets that they have not yet exploited.
 Each affiliate may have traffic from different audiences, helping suppliers to
diversify their potential customer base.
In addition, affiliates also play a role in:
 Providing customer feedback: Affiliates can collect customer feedback on
products/services and forward it to the supplier for quality improvement.
 Building relationships with customers: Affiliates can interact directly with
customers, building trust and loyalty to the brand.