Gabriel Bastos

MEDIA BUYER
CONTACT
Email: gabrielledu8@gmail.com
Cellphone: 5511972206608

PROFESSIONAL SUMMARY
I am a Performance Marketing Analyst with experience in managing Google Ads and
Facebook Ads. I have skills in optimizing cost per conversion and reducing cost per
acquisition, as well as in A/B testing, landing pages, and customer experience. I have
a proven track record of generating tangible results for clients, including significant
increases in sales, leads, and website traffic.

EXPERIENCE
Media Buyer
03/2020 - 01/2022
Bliss Agency
Managed Facebook Ads and Google Ads for clients in the spirituality niche in the US and
nutrition niche in Portugal.
Generated a 25% increase in online sales for a spirituality client by optimizing landing pages
and email marketing campaigns.
Media Buyer
01/2022 - 09/2022
Avancci
Managed Google Ads and Facebook Ads for clients in various niches, including e-commerce,
fashion, real estate, and gardening.
Increased online sales for a fashion store by 45% in just 3 months.
Reduced cost per acquisition for a real estate company by 25% over a period of 2 months.

Media Buyer 09/2022 - 06/2023

Brota Company
Manage email marketing, Facebook Ads, Google Ads, and landing pages for a gardening startu
Implement cost-per-conversion optimization and cost-per-thousand-impressions (CPM)
reduction strategies.
Reduced CPM by 27% through segmentation and more efficient bidding strategies.
Scaled campaigns that led to a 37% increase in company revenue through efficient budget
allocation, ad copy testing, and landing page optimization

Media Buyer 06/2023 - Current

Gizeno
Managed Facebook Ads, Google Ads, andwebsite optimizations for more than 8 clients.
I helped more than 3 brands reach 7 figures.
I invested more than $500k in ads in brands like Revel Nail, Monfrere, Nuface, Muroexe, Strom
Sports and Discovered.