What is Salesforce?

Salesforce is the world's #1 CRM. Not sure what that is? We'll teach you! In a nutshell,
Salesforce empowers companies with all the technology they need to sell, service,
and market to their customers. Trailhead empowers YOU with the skills these
companies are hiring for. And the Trailblazer Community connects you with experts
around the world and new career opportunities.

Learn In-Demand Skills, On-Demand

Learn how you want, when you want with hundreds of guided learning paths. Choose
your own learning style: it's bite-sized, hands-on, gamified, live-streamed, mobile,
and downright fun! All that learning goodness prepares you to prove your skills to
current and future employers by earning resume-worthy credentials.

Join a Global Community of Trailblazers

Join the Trailblazer Community to connect with Trailblazers from anywhere. Learn
relevant skills by learning from fellow Trailblazers and with integrated Trailhead
modules. Connect with Trailblazers by joining groups based on location, role, or
interest. Give back, share your knowledge, offer guidance, and build your network.

Ready to Get Started?

Quick recap: Trailhead will teach you in-demand skills to help you stand out. Plus,
you'll make new friends along the way with the Trailblazer Community. See you on
the trails!

Trailhead and Trailblazer Community Basics

Your Guide to Trailhead

Find your way around Trailhead and start learning today.

Navigate Trailhead
Learning Objectives

After completing this unit, you’ll be able to:

 Find your way around Trailhead.

 Start earning Trailhead badges.

Every journey starts with a single step—and so does every trail. You’ve already taken
the first step of your Trailblazer journey by joining us here on Trailhead. Now it’s time
to learn how to navigate Trailhead—on desktop, your phone, or even in Slack.
Get Started with Sales GPT
Learning Objectives

After completing this unit, you’ll be able to:

 Describe how generative AI is transforming sales.

 Explain the benefits of Sales GPT.

Generative AI Is Transforming Sales

While generative AI might seem like a buzzword, customers are embracing AI faster
than ever. Gone are the days of intuition-based selling, manual sales processes, one-
size-fits-all communication, and time-consuming tasks. You need every edge to
compete and win in this new era of AI-powered growth. You need an AI strategy—
now. The question is: How do you accelerate growth and productivity, while keeping
costs low? The answer: Sales GPT.

Accelerate Growth Now with AI + Data + CRM

Sales GPT is the complete platform for Salesblazers, our community of sellers, sales
leaders, and sales operations, to grow sales and increase productivity. With Sales GPT
—the #1 CRM for sales—data and AI are built right in, so you can sell faster, sell
smarter, and sell efficiently to accelerate growth now.

This complete tech suite, all on a single platform, brings together all your data and
has AI and automation built in. You can do more with less and reduce complexity
without having to deal with point solutions or complex integrations. This results in
technology simplification, cost savings, and an improved seller experience so your
teams can accelerate growth and productivity.

Unleash Productivity with Sales GPT

Generative AI is revolutionizing sales by boosting productivity and empowering

sellers to do more with less. With Sales GPT, you can enhance customer
engagements at scale, automate sales processes and tasks, and close faster with
data-driven guidance.

Excited to get your hands on the latest AI innovations? Great news! With Sales GPT,
you have all the tools to start today.

 GPT-powered email: You can auto-create personalized and impactful emails at scale
for prospecting, meeting follow-up, sending proposals, and more.
  Call summaries: Your reps save time and improve follow-through by summarizing
key mentions, transcripts, and action items automatically from previous calls.
 Sales Assistant: This central hub helps you prep for meetings and provides other
selling guidance.

So what makes Sales GPT unique? The Salesforce approach to generative AI is rooted
in four guiding principles.

 Trust: It’s the most critical element of generative AI’s development. Our Zero
Retention Policy with OpenAI ensures your data is not stored outside of Salesforce.
Learn more about the 5 guidelines we’re using to develop trusted generative AI.
 Relevance: Content is created using your own trusted CRM data to ensure accuracy
and relevance.
 Security: Sales GPT is built on the secure platform Hyperforce. This ensures data
privacy and keeps personal identifiable information safe.
 Ecosystem: Use our open ecosystem to bring in any large language mode (LLM). Use
your model, our model, or any model.

Sales GPT offers your business a powerful and accessible tool for incorporating GPT
into your sales strategies to help your team sell with speed and efficiency like never
before.