Professional Documents
Culture Documents
Group Report Guidelines Fall 2024
Group Report Guidelines Fall 2024
Fall 2024
Group Report– 30%
Project Outline:
1. Abstract – Summary of the report with special focus on purpose and approach.
2. Introduction – Highlighting the main theme of the group report.
3. Literature review
o Characterizations and explanations of the four management functions
o Linkage between sustainability and the management functions
4. Application of the concepts in businesses setting
5. Conclusion – A summary of how theory and practice are related together
6. List of References
Project Documentation
1. Word Count – 3000 words
2. Similarity – 20% max.
3. Minimum number of references – 15 academic articles / research papers not earlier than 2013
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III. Presentation Rubric
Presentation Grade / 3
Communication with
inclusivity / 1 mark
audiences / 1 mark
creativity / 1 mark
Organization and
Presentation
Serial
1
2
3
4
5
General comments
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* Individual grade is based on the below criteria: presentation skills - Dress code - Overall quality of English
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IV. Project Rubric
Criterion Needs improvement (1) Marginal (2) Meets Expectations (3) Score
The purpose statement demonstrates some cohesiveness of The purpose statement is clear and aligns with all other
There is no purpose statement. Does not tie the content with the abstract. The abstract provides a content within the abstract. The abstract provides a
1. Abstract – 2 marks
together information in a cohesive manner. logical discussion, with adequate details, supporting the logical discussion, with substantial details, supporting the
overall topic. overall topic.
A copied not organized introduction that
A comprehensive introduction that not only introduces
doesn’t clearly introduce the product that the Well written introduction (not copied) with good
2. Introduction – 2 marks the company under investigation but also explains the
project is focusing on, or missing an in-text organization and clear explanation of the selected product.
benefit of doing a marketing analysis
citation
3. Literature Review – 8 marks
Comprehensive statement describing the different
Definition of Concepts – 4 marks Wrong/unclear description of the core concepts A Clear identification of the of the core concepts
concepts
Linkage between strategic
Poor / limited research on the relationship Good research (with reference) and analysis on the Comprehensive research and analysis on the relationship
management and sustainability – 4
between the two concepts relationship between the two concepts between the two concepts
marks
Wrong or missing application of the different Correct application of the different concepts in a business Detailed and creative application of the application of the
4. Application – 5 marks
concepts in a business context context different concepts in a business context
Wrong identification of the type of consumer Right identification and creative comprehensive
5. Conclusion – 3 marks Right identification of the type of consumer products
products explanation and justification of the selected type
6. References No evidence of using or very few references Use exceptional number of references and accurately
Use references but with misuse of the APA style
(APA Style) – 5 marks and /or improper use of APA follow the APA style
Reflective piece of work that shows students’ grasp of
7. Similarity – 5 marks Similarity is beyond the acceptable range Similarity at the acceptable range
their work
TOTAL Grade