‘’By using AI in order to gain talent, it is possible to get better insight of the talent than

your competitors and hence increase company’s competitiveness.’’ (Professional 5)

Even it is possible that AI will replace some tasks conducted by humans in HR department, it
is important to keep the human touch in recruitment process and one of the professionals
mentioned that the purpose of their company is to bring the human touch back to recruitment.

‘’HRM is very much about dealing with people, which also requires talents that artificial
intelligence is not capable of replacing at least with knowledge, for example empathy.’’
(Professional 8)

An important issue that two of the professionals brought up was the real need and benefit of the
use of AI for the company. Hence it is crucial for the companies to consider the real
effectiveness brought by AI to the organizations and ponder how the use of AI in recruitment
affects company’s effectiveness.

5.5.2 Challenges of using AI in recruitment

Some identified challenges that the AI can bring to companies are the adaptation of new
technology within AI and lack of trust. Having an adequate adaptability towards AI and having
proper tools to utilize AI are extremely important because it need to be known how to use AI
in the organization.

‘’ Bad implementation of AI is a bias itself.’’ (Professional 6)

Several professionals mentioned that HR departments are considered as traditional and hence
it is extremely important to pay attention to the overall adaptability of new technologies. One
of the professionals mentioned that in order to gain all the benefits that the use of AI in
recruitments brings, organizations need to be able to buy AI. This implies that organizations
need to have enough time to dedicate to new technologies.

‘’You need to know how to use artificial intelligence correctly. Choosing the wrong way
can also cause failure.’’ (Professional 8)

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