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E1 World Championship Introduction
E1 World Championship Introduction
Water pollution is now The world needs to bring about Our mission is to
posing the greatest threat to bigger, bolder, accelerated deliver entertainment
our planet and the lives of change with purpose →
future generations
A new global
12 25
1 Female and 1
sport Male Pilot per
team
UIM E1 World Championship is a
sport for purpose, designed to High-profile celebrity
electrify change in marine
economies through: Teams Year UIM license to team owners and
Maximum race, per team global brands
90
• Decarbonisation
•
•
•
Technical Innovation
Sustainability
Regeneration
35 kWh
Top Speeds
km/h
1
Battery
creating meaningful impact,
engaging and entertaining new
fans around the world.
150 kW 7.5 m
Power Long
Identical RaceBird per team
Race Format
R1 R2 R3 R4
Globally broadcast Qualifying Quarter Finals Semi Finals Finals
Prize Money with augmented Head-to-head time trial Top two progress Four finalists
Last team eliminated
pool reality graphics to final
Teams Celebrity-backed teams compete to become Champions of the Water, driving gender
equality and raising awareness of challenges to our marine ecosystems. Four more celebrity
teams to be announced before our first race in February 2024.
Celebrity Impact
E1’s global superstar team owners will augment and
expand the reach of E1’s social channels for the
benefit of engagement with our Partner’s content.
519
Million
E1 Team
Owners Reach
Race calendar
In Season 1, the UIM E1 World Championship will compete in
iconic cities around the world.
180m+ Digital
Cumulative TV
(only) Audience
LATAM
Legacy
Meaningful projects which reach beyond
preservation to target enhancement of the marine
environment.
Technology
Engaging audiences with a brand-new sport built
on a technology revolution.
Purpose-driven sport Sustainability & Global media and Assets for elevated Commercial output
innovation platform content creation engagement
We're a purpose-driven sport,
partnering with like-minded Our bespoke, multifaceted
We’re a lightning rod for We position our partners at the Accessing E1 pilots, exclusive on-water
businesses who share our values. approach to partnerships ensures
technological, societal and centre of our unique celebrity experiences and leveraging our
commercial return on investment.
ecological innovation that delivers ecosystem through our digital-first entertaining global content builds
tangible results. approach and global broadcast elevated engagement.
proposition
Beyond
the race
The Acceleration Festival
More than a race, its entertainment
1 2 3
Educational initiatives
Research-gathering and Special projects that aimed at teaching
data analysis on the protect and restore children the importance
health of our waters and coastal ecosystems. of water ecosystems.
seabeds.
Sustainability at our core
Applying best practice, our business and our events
are focused on reducing impact on our oceans and on
the planet