Internship Report

Internship Report
The Crescent Textile Mills Limited
Dedication
I dedicate to Miss Amber Sattar, Mr. Fahad Shafique, Mr.Azeem Saddiqui, Miss Maria,
Mr.Kashif that they guide me about the working criteria, organization history, departments
and units working in the organization and help me in the issues that I had faced in the daily
routine work. They guide me how I have to sort out the issues that I will face in the coming
time span.
Acknowledgement
Countless thanks to almighty Allah, the lord of the whole universe and the greatest force
behind my success in my life. I also pay my heartily to Hazrat Muhammad (Peace Be Upon
Him) whose whole life is marvel and model of any person belonging to any walk of life.
I feel great pleasure and honor to express my Heartiest gratitude and deep sense of obligation
to my supervisor professor Chaudhary Naukhaiz Sab for his keen interest skillful guidance,
enlightened views, unfailing patience, mastery advice, inspire attitude and valuable
suggestions for the accomplishment of present study. In fact it was not possible to bring this
work to fruitful conclusion with out his day and night persuasive and sincere efforts.
I pay my gratitude to all other respected teachers at University of Education Lahore,
1 | page The Crescent Textile Mills Limited

Faisalabad Campus. Especially Director of the department “Dr. Usman', who is an ideal
personality and it is a great blessing of Allah that we have the opportunity to learn from him.
I am highly indebted to Mr. Fahad Shafique and Miss Amber Sattar who provide me
useful information during the internship program.
I am grateful to those who have directly and indirectly contributed towards the preparation of
this assignment.
Finally I would like to thanks to my adoring parents, for their day and night prayers,
sacrifices, encouragement, moral and financial support through out the course of study.
Executive Summary
Textile is the largest sector and backbone of Pakistan economy. It contributes more than 60%
to the total export earnings, accounts for 46% of the total manufacturing, 8.5% of total GDP
and provides employment to 38% of the manufacturing labour force of the country.
Due to small number of existing processing units and increased demand of value added
products, this sector has a great potential for investments. There is also a large demand of
textile products in Pakistan market.
Spinning converts raw material (cotton) into yarn which makes it perfectly suitable for
weaving process, which converts the yarn into fabric(Cora). The weaving unit of crescent
textile mills is in Hattar(KPK). There are dedicated areas, passages and procedures to process
organic raw materials.
Processing includes bleaching, dyeing, printing and finishing of fabric. For the production of
the value added products, dyed fabric is the key element. Fabric processing can be
categorized as a white fabric, woven fabric dyeing and printed fabric. The export of dyed and
printed finished fabric are contributing a major share in the total foreign exchange earnings
from textile products.
This unit will process fabric on commercial basis meeting the requirements of export oriented
units as well as the manufacturers of fabric and made ups for supply to the local market.
After processing the finished fabric is move towards the Home textiles where that finished
fabric is converted into the made ups/ finished goods according to the customer’s demand.
The finished fabric is rolled on tube and stored in the fabric inventory while the finished
goods or made ups that received from the home textile is stored in the made ups inventory.
Shipping and Documentation department is handling all the matters regarding export
consignment from the Crescent Textiles and logistics of import, export as well as all local
goods and staff vehicles transportation. After arranging the vehicles the shipment is ready for
the delivery and is delivered to the desired port from where the customer received the
products.

CONTENTS
Introduction…………………………………………………………………………………..5
Overview of the Organization…………………………………………………………….....7
History…………………………………………………………………………………7
Mission of company………………….………………………………………………..8
Vision of company…………………………………………………………………….9
Introduction of the Organization………………………………………………………9
Objectives………………………………………………….…………………………..9
Market Standings………………………………………….…………………………...9
Competitors………………………………………………………………………..…10
Business Volume……………………………………………………………………..10
Product Lines…………………………………………………………………………10
Organizational Structure…………………………………………………………………...13
Number of Employees………………………………………………………………..13
Main Offices………………………………………………………………………….14
Comments on the Organizational Structure………………………………………….14
Introduction of Main Departments………………………………..………………………14
Marketing Department…….………………………………………………………..14
Export Department………………………………………………………………….19
Finance Department………………………………………………………………….21
Plan of Internship Program………………………………………………………………..22
Introduction of the Branch…………………………………………………………...22
Starting and ending dates of Internship………………………………………………22
Name of Department and Duration of Training…………………...…………………22
Training Program…………………………………………………………………………..23
Business Development Zone…………………………………..……………………..23
Spinning……………………………………………………………………………...24
Processing……………………………………………………………………………25
Home Textile…………………………………………………………………………26
Inventories……………………………………………………………………………29
Shipping and Documentation……………………………………..……………….…30
Description of Assigned Tasks……………………………………………….………30
Hierarchy of Marketing Department……………………………………………...……....31
Department Structure………………………………………………………………...32
Local Yarn Sales Department…………………………………..…………………….32
Number of Working Employees……………...………………………………………32
Marketing Functions……………………………………………………………………..…32
Products and Services Offer………………………………………………………….34
Pricing Strategies……………………..………………………………………………35
Distribution Channels……………………..………………………………………….38
Promotion…………………...………………………………………………………..39
Critical Analysis……………………………….……………………………………………40
Analysis of Micro Environment…………..………………………………………….40

Analysis or Macro Environment……………………………………..………………40
Industry Analysis……………………….……………………………………………41
Customer Analysis…………………………….……………………………………..42
Competitors Analysis………………………...………………………………………42
Marketing Strategies of Company…………………………..………………………..42
SWOT Analysis Of Crestex…………………….………………………………………..…43
Strengths……………………………………………………………………………...43
Weaknesses…………………………………………………………………………..43
Opportunities………………………………………………………………………....44
Threats………………………………………………………………………………..44
Conclusions…………………………………………….……………………………………45
Recommendations…………………………………….…………………………………….45
References and Sources…………………………………………………………………….46
Annexes……………………………………………………………………………………...46

Introduction
Crescent Textile Mills is a Faisalabad based textile unit. The company was listed at stock
exchange in 1951. Crescent Textile Mills is engaged in the business of textile manufacturing
of spinning, weaving, dyeing, bleaching, printing, made ups and otherwise dealing in yarn
and fabrics.
Flagship of large crescent group, CTM’s main area of business is in textile. As a composite
unit having ISO-9002 certification on 1997, which is engaged in spinning,
weaving,processing and stitching that is one of the largest exporters of textile products in
Pakistan. The pioneer of Crescent Textile Mills was Mr. Mian Muhammad Shafi, who
belonged to Chinyot.
Crescent Textile Mills started as a weaving unit with 500 semi auto looms. Now the present
picture of Crescent Textile Mills is that it is the one of the largest textile units in Pakistan.
Now Crescent Textile Mills has four independent complete units of spinning, 184 weaving
looms along with processing and stitching units as well. Crescent Textile Mills has one of the
largest textile-processing units with a capacity of 2.5 million meters fabric monthly.
Spinning

Weaving
All spinning, processing and stitching units are located within the same boundary while
weaving unit is in Hattar(KPK). The electricity consumed by Crescent Textile Mills is
produced by its own power station located within the boundary of Crescent Textile Mills.
Processing

Crescent Textile Mills was established in 1951 as a private limited company. Crescent Textile
Mills was converted into a public limited company in 1958. The crescent group effectively
controls the company. In the context of Pakistan, Crescent Textile Mills stands out for the
composite nature of its activities. Superior quality standards with ISO 9002 certificate
management is committed to expand into the higher value added areas of industry.
The total no of employees are more than 5000 from which 2000 employees are staff and on
permanent basis. Factory runs complete 24hrs a day and employees work in three-day and
night shifts of 8 hours.
Crescent Textile Mills is playing a vital role in the development of Pakistan specially by
earning a huge foreign exchange through exports. Crescent Textile Mills sells more than 80%
of its products to the foreign market. In1992-93 & 1994, the Crescent Textile Mills was
awarded the President of Pakistan Trophy for export, given to the largest exporter from
Pakistan in any category.
Overview of the Organization

Crescent Textile Mills (Crestex) was founded in 1950. It’s a vertically integrated composite
textile unit and engaged in supreme quality manufacturing of Yarn, Greige / Processed
Fabrics, Home Textile, and Institutional Garments. 60+ years since its inception, the name of
Crestex is known for its quality, innovation, and reliability all over the world.We believe our
success is due to our committed workforce. Our employees have the ability to take up any
challenge with a CAN DO attitude. They are focused towards a quality, speedy turnaround
and exceed customer expectations.
History
The Crescent Textile Mills Ltd was incorporated and set up in FSD as a public limited
company. It is one of the first few textile mills to be established in the country, and also the
first unit of the crescent group.
The Crescent Textile Mills Ltd is situated on Sargodha Road, at an area spread on 115 acres
of land and from the very inception, it had been designed as an integrated unit. It commenced
its business operations in 1951 with 50316 spindles, 500 auto looms and finishing capacity of
nearly 4000 meters per day.
In the mid 50’s sponsor of the company decided to divert its production exclusively towards
exports and became the pioneer company to have commenced export of cloths from Pakistan
in 1956.
With the passage of time, the company grew in stature and its sponsors became to be known
as crescent family. The period up to mid 60’s was also the period of growth of the family
businesses as the sponsors/ crescent family diversified their investments to more textile

companies, sugar mills, jute mills, larger trading houses, shipping etc. and so the crescent
family came to be known as the crescent group.
As year’s road on, the Crescent Textile Mills Ltd continued to expand its exports and earned
the reputation of being the leading exporter of yarn, fabric and various products in the home
textile sector.
The company’s prosperity broad about a better quality of life for those who worked for it.
The company provides accommodation for its employees, staff and executives as well as
plays grounds, parks shops, community centers, and industrial homes for their welfare. It
insures that its work force is happy and their families are well cared of.
In its desired to forge ahead in the competitive field of the home textile sector, the company
has made investments for updating and modernizing its machinery and equipment and insures
training of its employees by hiring and contracting its experts in textile for its workers for its
staff.
As well as sending executives to recognized institutes in the country and abroad for
specialized training in management, accounting, IT and technical training. It was the first
textile company to introduce quality circles even at the worker’s level and by mid 80’s had
graduated to total quality management and Deming’s 14 points. It was also the first
composite company in Pakistan to obtain ISO 9002 certification.
The main architect of the sales in the marketing of the Crescent Textile Mills Ltd has been its
Chief Executive, Mr. Muhammad Anwar, who has led the company for the front. Besides
been awarded every year its highest sales in yarn and cloth, the C.E has also been recognized
as “ the business man of the year” twice in the year 1993,1994 and 1994,1995 by the Pakistan
federation of Chamber of Commerce and industry.
The company has also been awarded the president of Pakistan export trophy for three
consecutive years in the mid 90’s.
The Crescent Textile Mills Ltd has been introduced as a public limited company under the
company’s ordinance on 1 May 1951 and has quoted on the stock exchange. Crescent energy
and SAC are fully owned subsidies of the Crescent Textile Mills Ltd.
Mission of Company
“To produce superior quality products to face competition in the international market
and to train the staff at the world class level to enhance the maximum shareholders
value”

Vision of Company
“To be the preferred choice of customers through innovative products and solutions
and be a leading contributor to the economy by enhancing value for stakeholders.”
Introduction of the Organization

Crescent Textile Mills is a Faisalabad based textile unit. The company was listed at stock
exchange in 1951. Crescent Textile Mills is engaged in the business of textile manufacturing
of spinning, weaving, dyeing, bleaching, printing, made ups and otherwise dealing in yarn
and fabrics.
Crescent Textile Mills Limited has four units that are working for converting the Direct
Material into Finished Goods and these units are Spinning, Weaving, Processing and
Stitching.
So it can be termed as Vertically Integrated Unit.
Objectives
Following are some main objectives of Crescent Textile Mills:
 To make Crescent Textile Mills a first choice for the foreign customers by improving its
quality and services.
 To arrange timely production and maintain quality goods for entire satisfaction of the
customers.
 To extend exports all over the world through better services.
 To establish and develop excellent working environment in the departments.
 Computerization Incline a sense of civic responsibility in the staff members.
 To achieve company’s objectives Implementation of ISO-9002 standards.
 To provide the employees a friendly atmosphere to increase their commitment and

loyalty towards their organization.
Market Standings
Since FY14, top line has contracted thrice, in FY15, FY16 and recently in FY20. Profit
margins have also been fluctuating, dipping in FY17 and FY18, rising slightly the following
year, before dropping again in FY20. Revenue in FY17 grew by close to 3 percent; local sales

grew by nearly 10 percent, while export sales declined by 3.5 percent. Local sales grew
because of increase in yarn prices that were pushed upward by increase in cotton prices.
Export sales remained low due to low demand, particularly in the first half of the year.
However, this gain was more than offset by the increase in cost of production that climbed to
91 percent of revenue, up from 87 percent seen last year due to increases in input costs. As a
result, gross margin reduced to 8.9 percent. This also trickled down to the bottom line that
shrunk to Rs 113 million compared to Rs 251 million in the previous year; net margin was
also down to 1 percent for the year.
Competitors
As it’s major competitors are in the country as well as in the foreign markets, while
concerning with the countrywide competitors, there are major competitors like Nishat Textile
Mills Limited, Kohinoor textile mills limited, Gul Ahmed and Chenab textile mills limited
along with major competitors in European market.
Business Volume
As at June 30, 2020, over 9 percent of the total shares of the company were held by the
directors, CEO, their spouses and their children. Within this, Mr. Ahmad Shafi, one of the
directors in the company, held the majority of the shares. Nearly 55 percent shares were
owned by the local general public, followed by 23 percent in other companies, corporate
bodies, etc. Associated companies, undertakings and related parties held another 9 percent
shares, majority shares in this category were owned by Trustees- The Crescent Textile Mills
Employees Provident Fund Trust. The remaining about 4 percent shares were with the rest of
the shareholder categories.
Product Lines
Crescent textile mill produces yarn, gray cloth and high quality fabric. Their products plays
an important role in the building the goodwill of the CTM.CTM exports more than 80% of its
products and remaining they sell in the local market. Main products of CTM are yarn; Gray-
cloth, bed sheet and fabric etc. all the products are produce according to the requirement of
customer order. CTM Ltd also has the distinction of being the only private sector company in
the textile sector, which has entered in to the partnership with UCHINO, produce and export
Crescent textile mill produces yarn, gray cloth and high quality fabric.

Products
The main product Line of CTM are as follow:

Yarn products
Fabric products
YARN PRODUCTS
Two types of yarn products
1)- Cotton Yarn
20/1 also called 20 single
24/1
30/1
40/1
It may be carded or combed.
2)- Poly-cotton Yarn
21/1 blended ratio 76:24

FABRIC PRODUCTS
They can also be distinguished under two heads:
1- Gray Fabric or Cora
 20*20/60*60
 30*30/76*68
 40*40/100*80
 12*10/60*60
 22*22/60*60
 24*24/68*63
2- Other Fabric (processed)
 Printed Fabric
 Dyed Fabric
 Bleached fabric or white
 Stitched Items / Made Ups
Other finished products of CTM are as follow:

 Bed Leering
 Home Furnished Products
 Bed Sheets
 Quilt Set
 Kitchen Knapkin
 Kitchen Towel
 Kitchen Apron
 Blanket Cover
 Duvet Cover
 Curtain
Organizational Structure
CRESTEX ORGANIZATIONAL STRUCTURE
Zones & Abbreviations
Area -------------Organization -------------Ab Area ------------Organization ------------Ab
A Spinning Spg A. Engineering EG
B Spinning Spg B. Supply Chain SC
C Weaving Wvg C Human Resources HR
D Processing PR D Finance FN
E Home Tax HT E Business Development BD
Number of Employees
The total no of employees are more than 5000 from which 2000 employees are staff and on
permanent basis. Factory runs complete 24hrs a day and employees work in three-day and
night shifts of 8 hours.

Main Offices
As we know that The Crescent Textile Mills Limited (PSX: CRTM) was set up in 1950 under
the Companies Act, 1913 (now Companies Act, 2017). The company is in the business of
textile manufacturing that comprises of spinning, combing, weaving, dyeing, bleaching,
printing, stitching, etc. It also deals in yarn, cloth, and fabrics made from raw cotton and
synthetic fiber. The production unit is located in Faisalabad, while the weaving unit is in
Hattar, Khyber Pakhtunkhwa.
KEY PEOPLE
CEO: Mr. Muhammad Anwar
Chairman: Mr.Khalid Bashir
Company Secretary: Mr. Naseer Ahmad Chaudhary
ADDRESS: The Crescent Textile Mills Limited, Mills Premises, Sargodha Road,
Faisalabad
REGISTRAR: Corptec Associates ( Pvt) Ltd. 503 E Johar Town, Lahore.
AUDITOR: Riaz Ahmad & Company Chartered Accountants.
Fiscal year End: June
Tel: +92-41-111-105-105
Fax: +92-41-8786525
Comments on the Organizational Structure
As in the above discussion the complete structure of the Crescent is mentioned that how they
convert the cotton into yarn and how the employees and workers are working, overall
structure of Crestex is fantastic but the machinery used in the units of the Crestex for the
production is a bit older they have to use latest machinery which helps in increase in overall
production.
Introduction to Main Departments

Marketing Department
Marketing department of CTM for the execution of orders as well as marketing of
the products in foreign countries. The main objective of the department is to generate the
export business with quality products and better services as well as to provide efficient after
sales services.
Division Of Marketing Department
Marketing department of CTM has two divisions as following
 Export Sales Marketing

 Local Sales Marketing
Export Sales Marketing
CTM has major business of exports, round about 80% of total sales are from exports. As
export market of CTM is divided geographically into four segments, so to deal each segment
a separate group op person is allocated who are responsible for all the orders of that specific
territory /segment.
 Export Asia Africa (EAA)

 Export U.S.A & Canada (EUC)
 Export Europe (EE)
 Hotel & Hospitality (H&H)
The process of flow of work in these sections of export departments is same, so I have
explained generally the process and functions of export department.The export department is
situated within the finance department. There are a lot of workers, which perform different
functions.
Objectives
Following are objectives of export sales marketing:
 To survive in the world market

 To earn foreign exchange for the development of the country.
 Increase export for the growth of the company and the country.
 To increase exports for the sake to obtain incentives and privileges of excise and
taxation
 Increase exports for obtaining the optimum reputation in the foreign markets
 To get the self-reliance and prosperity level of the company.
Functions
Following are the main functions of export sales marketing:
 Getting orders from aboard

 Costing
 Making contracts
 Order completion one per sample
 Delivery of goods
PROCESS

Work in export is divided into four sections geographically for proper distribution and
handling of work. Following is the brief process for all sections of export sale marketing
department.
I) Finding Of Customers
General manager marketing and manager marketing of CTM makes contact with the potential
buyers through e-mail, telephone, faxes to get orders. Similarly marketing manager along
with the Chief Executive attend different international trades fairs and present their products
to get the buyer attention and order.
II) Making Contracts
Marketing department of CTM takes following steps to make a contract with the buyer:
III) Inquiry
Customer’s inquiries are received via telex, letters, e-mails or during meeting with the
customers. Inquiry documents are directly sent to CEO for review and comments; if any
absence of CEO, the inquiry documents are send to the GMM for review. After CEO review,
these are sent to the department incharge who after reviewing distributes these documents to
the relevant staff looking concerned market segments.
Feasibility and Availability Of Goods

Concerned sectional incharge reviews the customer’s requirements completely before quoting
price to customers and ensure that:
 The requirements are adequately defined

 Mill has capability to meet the customers desire or requirements.
 Conformation of raw material in house / from outside.
IV) Costing The Approvals

After conformation inside / outside, sectional incharge prepare costing sheet of department
incharge review and approval of CEO / GMM.CEO / GMM gives acceptable price or may
suggest new price on costing sheet.
V) Quote Price Offer To The Customer

After getting the approval of costing and review of customer requirements, price is quoted to
the customer for confirmation.
VI) Customer Approval

Customer accepts offer or may reject, if reject then the costing sheet again repaired and the
approval procedure repeated.
VII) Contract Review And Issue

After reviewing the confirmation or purchase order, concern staff issues contract after
complete review and note it in export order register.

VIII) Amendment To Contract
Once the contract is established for quality, quantity, price and delivery. Any request from
the customer for change in assortment of design or increase / decrease in quantity resets, i/c
terms, price and delivery.
Customer may ask for any of the following changes.
 L/C terms
 Quality increase / decrease
 Assortment of design
 Color ways
 Shipment schedule
IX) Review Activity
After receiving the amendments by customers, possibility of amendments is reviewed of it is

not possible then regret with the customer. Other wise impact of changes in price, delivery
communicated to the customer and its copy is retained in the file for future references. The
amendments copy with regards to quality assortments, shipping or packing instructions and
shipment schedule is send to the department for implementation and follows ups.
X) Checking Artwork
After finalizing the contract and making entry in export order register, now concerns A.M
receives art work for the customer for processing the clothes per customer’s desire.CEO /
GMM gives acceptable price or may suggest new price on costing sheet. In absence of CEO /
GMM gives acceptance. if both are not available then the department incharge is authorized
too.
XI) Making Strike Off
When A.M receives artwork then he gives instructions to the concerned production staff to
prepare strike off (sample) as per artwork send by customer.After completion of strike off,
these are checked by concerned A.M and are delivered to the customer after the final
approval, so the production on large scale can be started. If the customer approves the sample
the export staff start order of large production. Other wise they only receive the cost incurred
on the preparation of the strike off.
XII) Instructions To All Concerned Areas
Now the concerned assistant manager of export sales department send instruction to all the
concerned areas through proper documents, e-mails and all the available sources for the
completion and delivery of orders.

These functional areas are following:
 PPC (production,planning and control)

 ES (export sales)
 Production department (spinning, weaving, processing and folding)
 S&D (shipment and documentation)
 EF (export finance)
Production, Planning& Control
Functions:
 Stock update
 Arrangement of fabric and yarn
 Follow-ups for order completion
Checking and update the stock
 When export department gives instructions for large productions for all functional
areas including PPC.
 Now the duty of PPC is to check the surplus stock available in godowns. If the gray
cloth or yarn required for the completion of order is present, then PPC gives
instructions and supply material to the concerned department to complete the period
with in specified period and after providing material stock is updated in the daily
stock reports.
 Instructions to grey procurement department
 If the yarn or grey cloth is not available in the godowns then PPC has the duty to
inform export sales department to arrange grey cloth for the completion of order
within specified period through e-mail and proper documentation. One copy of that is
kept for the future references.
 Maintain record of machines
 PPC also maintain report that shows daily record or orders, which are being processed
on all available machines in spinning, weaving, garments department and also records
of machines which are busy and which need orders.
XIII) Follows-up and order completion

The PPC department is responsible to get orders completed from the concerned production
department with in specified time, so they make continuous follow ups in the production
department to get order accomplished and after ward they inform the export department about
the completion of orders.

EXPORT DEPARTMENT
Functions
 Arrangement of grey cloth and yarn for the export orders.
Demand
 When the grey procurement department receives demand from PPC to purchase grey
cloth or yarn, now it is their responsibility to arrange required quality and construction
of cloth. So they adopt these ways:
 Purchase of grey cloth from the local manufactures
 Providing own yarn and manufacturing grey from outsider with that yarn.
 Using CTM own grey and yarn.
 Entry in register and computer
 After receiving demand grey procurement department enters the demand in to the
register and computer and 1 copy of these reports send to the CEO
 Contract with local parties
 Now production department contract with the different mills to provide them required
construction of grey cloth either with their yarn or yarn provided by CTM.
 If the party agrees to take yarn from CTM and ready to make cloth with that yarn on
their machines that is a power loom or auto looms then a contract is finalized after
setting a suitable price with the approval of CEO.
I) Comparative report
After receiving of quotation the comparative report is made and sent to CEO for approval. In
that report all the comparison is made subcontractors according to the rate offered by them.
II) Price Approval
CEO gives the price approval at the quotation of vendor or subcontractor. If the price
quotation is rejected it is negotiated with party again and revised quotation is send to CEO for
approval.
III) Contract Issue
After the price approval by CEO, a contract is made including all the terms and conditions
settled with party. The contract contains the name of party, the date of issuing the contract,
quantity and quality of fabric, counts and number of bags of yarn.
IV) The Yarn Issued To Party
This procedure takes place when exports sales section provides the yarn to the party /
contractor for construction of cloth. The expected yarn is calculated in order to make a
specific quality and quantity. After that a dispatched schedule is prepared in order to provide
the yarn to the party for making the grey cloth. The delivery of yarn to the party is made
according to the dispatch schedule. The finished grey cloth delivery is also set with the party
according to the export requirements.
V) Maintaining record
When a contract is finalized then production department is responsible to maintain record of
yarn, which is supplied to the parties and grey cloth, is received against that yarn from these
parties. Similarly it also maintain the record of CTM yarn and grey delivery to PPC
department. For this purpose the production department updates two reports daily and submit
them to CEO.
VI) Inspection report to export sales section
After receiving the cloth, in grey cloth go-downs its inspection is made and inspection report
is prepared. On the basis of inspection report the cloth status report is prepared. The report is
in triplicate form and sent to export sales department. One copy is send to party and other is
sent to the sales account and third is retained to the office record. The quantity of grey cloth
is entered in party wise register according to the inspection report.
VII) Rejected goods to party
The rejected goods are returned back to the party. The rejected grey cloth is bought from the
party only after the approval of CEO at reduced rates as compared to normal rates. Rejected
grey cloth is used in printing.
Orders booked by the customers considering for end use. The rejection can also be sold in the
local market.
VIII) Bills from Party
Bills are received from the party against manufacturing or purchasing of grey cloth. The
quality, quantity and the width verified in view the contract made with party by export sales
department. Verification of the bills is made through the records (that records is maintained
in party wise register and relevant files).
After verification the bills are sent to sales account department for payment.
IX) Export documentation
In the modern world all countries whether developed or under developed are pre occupied
with problems of selling merchandises in foreign countries. When goods are exported a
number of documents are to be prepared unless the overseas trade is properly documented,
the exporter cannot receive payment and the importer cannot make it.
The major documents involved in the export process or in the foreign trade are:
Invoice/indent
 Letter of credit
 Transportation documentation
 Packing list
 Certificate of origin
 Certificate of inspection
 Procedure list
 Form “E”
 Bill of exchange

Before going into elaboration of these documentations, one must know all about them. No
person can export any goods until he is registered as an exporter with Director general of
Export Promotion Bureau.
Finance department
This is the major department of the company. Finance department is located with the factory.
It prepares different kinds of financial reports and gives information to management for
decision-making purposes.
Finance department prepares the Income statements, Balance sheet, Trail balance, Cash flows,
Production report for the whole month, stock taking report yield comparison report etc. these
all reports are helpful for the management to make production plan, financing decisions and
other important matters. The head of the department is finance manager. He is a chartered
accountant.
Functions of finance department
Following are the main functions of finance department
 To prepare monthly and half-yearly reports
 To keep the record of inventory and stock
 To maintain a liquid position
 To maintain adequate cash to run the operations of business
 To reconcile the bank statements
 To make payments to the suppliers
 To maintain debt and credit balances of the customers
 To deal with the sales tax and income tax departments
 Preparations of vouchers
 Prepare profit and loss accounts & income statements
 Keep record for the payment of salaries
Components of finance department
Finance department consists of the following sections:
 Payable, Contractors, Mi
 Bank negotiation & reconciliation

 Right share
 Sales account costing
 Excise
 Audit
Plan of Internship Program
Getting knowledge from the institutions, it is necessary to conclude that how much this
knowledge is helpful and useful in the practical life and how it helps us in our related field.
So, for that regards it is advised to do the Internship program from a well reputed
organization and get knowledge about the working of the organization.
After a deep analysis, I concluded that Crescent Textile Mills is the organization where I have
the opportunity to analyse my educational knowledge with the practical organizational
working.
Introduction of the Branch/ Area office of the organization

The Crescent Textile Mills Ltd is situated on Sargodha Road, at an area spread on 115 acres
of land; and from the very inception, it had been designed as an integrated unit. Crescent
Textile Mills is a Faisalabad based textile unit. The company was listed at stock exchange in
1951. Crescent Textile Mills is engaged in the business of textile manufacturing of spinning,
weaving, dyeing, bleaching, printing, made ups and otherwise dealing in yarn and fabrics.
DEPARTMENT: Business Development Zone(BDZ)
ADDRESS: The Crescent Textile Mills Limited, Mills Premises, Sargodha Road, Faisalabad
REGISTRAR: Corptec Associates ( Pvt) Ltd. 503 E Johar Town, Lahore.
AUDITOR: Riaz Ahmad & Company Chartered Accountants.
Tel: +92-41-111-105-105
Fax: +92-41-8786525
CEO: Mr. Muhammad Anwar
Starting and Ending dates

Started Date: 04 November 2021
Ending Date: 10 January 2022
Name of Department and Duration of Training

Business Development Zone(BDZ)
During my internship program the major department in which I got training is Business
Development. In business development basically the employees takes the orders from the
international customers and get updated from the customers regarded their purchase orders
and also updated with the factory production and execution of the customer orders. Expect

from the business development I visited several other departments as well which are as
follows:
Business Development Zone (8 Weeks)
Spinning (2 Days)
Processing (1 Week)
Fabric Inventory (1 Day)
Home Textile (4 Days)
Cutting Department (2 Days)
Stitching Department (2 Days)
Packing Department (2 Days)
Made ups Inventory (1 Day)
Shipping and Documentation Department (1 Day)
Training Program
Business Development Zone
Business Development is the process of planning and executing the conception, pricing
promotion, and distribution of ideas, goods, services, organization, and events to create and
maintain relationships that will satisfy individual and organizational goals. Business
Development has dynamics of innovation and creativity.
Departmental Objectives
Business Development ensures continuous revenues streams and generate revenue. High
moral values, nurtured through the year of entrepreneurial spirit of the people operating this
organization make Crestex an exception where value is created through exceeding customer
expectations.
Business Development has divided in following Sections:
 Business Development (UK, EU, H&H, NSA & OAA)
 Crestex Home Store
Portfolio of Services/ Key Responsibilities
 Innovative concepts based on market research
 Customer relationship management
 Development and execution of corporate Business Development strategy
 Development and implementation of promotional and business development plans
 Successful delivery of customer orders
 Internal coordination for production according to client specs
 Development and implementation of a market-based pricing strategy

Key Result Areas
 Generation of revenue through Business Development activities
 Meet customer expectations/taste
 Optimum utilization of the resources available to the department
 Make sure that pricing and other strategies of Crestex comply with the overall
corporate strategy of Crestex
Spinning
Crestex spins diverse raw material (Fiber) into yarn which makes it perfectly suitable for
weaving. Crestex have four spinning mills. There are dedicated areas, passages and
procedures to process Organic raw materials. (including Organic & Normal brands). The
company manufacture two types of yarns 'Combed and carded'. The testing laboratories
ensure that we produce only the best quality of yarn which makes us unique and the most
trusted brands in the market.
Crestex also produces fancy yarns like Slub, Dyneema, linen, Acrylic, Duo core, wool,
Colima, flax productions. Besides the best Pakistani cotton and medium staple, long staple
USA (Pima), Egyptian (Giza), Indian (DCH) and Greek cotton are also used for finer counts.
Our world-class processes are executed excellent people. The company state-of-the-art
machinery belongs to prestigious manufacturers such as Rieter Swiss, Germany, Japan and
Chinese.

Processing
Crestex aims to focus the need of market, and in doing so, it keeps itself updated with the
latest equipment and machinery. In Processing division, Crestex has up-to the mark
machinery from Germany, Austria & Italy.
They have 2 continuous Bleaching Plant, Continuous Pad Thermosol, Pad Steam, updated
Reggiani and Zimmer (Narrow and wider width fabric) Rotary Printing Machines, 3
Monforts and 1 Bruckner Stenters & Ramisch Calender.
Bleaching Plant
Crestex Processing department has capability of printing designs up-to 16 colors with a
workable width of 300cm.
Zimmer Machine Reggiani Machine
To enhance the designs clarity, they have further moved ahead and installed latest Laser
Engraving machine that helps in producing more clarity in critical designs.
Design and Color Matching along with excellent color and consistent fabric results have
always remained the unique feature of Crestex output.
Crestex Product Design & Development department uses cutting edge and other innovative
methods to produce new products with diverse textures and strategies to meet new trends of
fashion all over the globe.
Home Textile
Uniquely designed and finely stitched Home Textiles adds value to any home and the
beholders eyes get the pleasure of seeing fresh colors all the time. Be it any theme based bed
room Made-up, or any customized product for specific use, we master elegance in all our
products.

Basically there are three major departments working for the Home Textile which are:
I. Cutting Department
II. Stitching Department
III. Packing Department
I) Cutting Department
The Fabric received from the processing unit is rolled on tube and is ready for cutting move
towards the home Textile unit cutting Department for cutting according to the demands of the
customer.
There are various types for cutting the fabric
 Standard Cutting
 Scissor cutting
 Hand cutter
 Tear cut
 Panel cutting
After cutting the fabric it will be send to the work in process department for the proper record
maintenance.
II) Stitching Department

After Cutting the fabric according to the sizes of the product it will be shifted to the stitching
department for stitching the several products according to the customer demand some of the
Stitched article names are :
 Flat Sheet
 Pillow Covers
 Fitted Sheet
 Plated valance sheet
 Fitted valance sheet
 Duvet/Quilt Cover
 Table Linen
 Bed Linen
 Curtains
 Kitchen Linen
 Patient Gowns
Other Products on Customers Demand
During the Stitching some accessories like Elastics, labels, Zip, Buttons, Thread etc are used.
Having a whisk of 462 state-of-the-art sewing machines highly equipped with modern
technologies are integrated into Five sewing facilities. Further, it have in-house set of quilting,
embroideries and most modern fabric spreading cutting machine with a production capacity
of 2.5 million meters per month.
III) Packing Department
When the product is stitched according to the demand of the customer needs it will be move
for the inspection and packing to the packing department for the proper process.Further more
some accessories like cartons, stickers, insert card and poly bags etc are used.
Product line is tailored to cater diverse and rich patterns, designs and sizes in respect to
clients requirements.

Inventories
Basically there are two types of inventories in Crestex
I) Fabric Inventory
II) Made up Inventory
I) Fabric Inventory
The major activity performed by the fabric Inventory is to received fabric from processing
against move order and issue fabric against demand number to Home Textile. The Fabric
issued to home textile is ready for cutting and the fabric which is rolled on tube can
sometimes directly exported to the customer according to the customer demand.
Material or fabric is packed according to specific location, that where that specific fabric
placed. The fabric maybe placed sequence wise, order wise or design wise.
II) Made Ups Inventory
The made ups are received from the home Textile to the shipment store where made ups are

stacked in location wise. PPC and BD plan the container for loading and Shipping. They
received stock from Home Textile then load and Shipment after verification. SND arrange
vehicle for Shipment and Ready Documentation for the successful Shipment.
To ensure end to end hassle free, smooth, efficient and effective production operations to
deliver in time quality products and customer service with stringent cost controls.
Inventory management performed the activity to:
 Ensure that all material is protected from damage and in suitable conditions for
production/maintenance purposes.
 Make sure that all goods are adequately protected from damage, deterioration and loss, in
order that they remain in optimum conditions for use.
 Make sure that all goods are delivered well on time against proper documentation to get
the smooth flow of Production.
 Updating of all inventory records.
 To check that stock are used in rotation
Shipping and Documentation

Shipment & Documentation Department is handling all matters regarding export
consignments from Crestex and Logistics of Import, Export as well as all Local Goods &
staff vehicles transportation.
Departmental Objective performed by the S&D is:
To minimize Cost of Sea, Air, Local freights and charges of Custom clearances
To Utilize maximum spaces of containers for export dispatches
Description of Assigned Tasks (The Task I Performed)

During my internship period at Crestex I worked in Business Development Zone where I
have to do the fabric costing and check the record of performed orders. I do analysis of
Sample Order Request (SOR), Assortment Sheet, Lab Dips, Strike Offs, Fabric Costing and
Made-ups Costing.
They assigned me to visit the spinning unit and to see how the cotton is converted into yarn.
On the other end they also assigned me to analyse the working that how the grey fabric can
be converted into the white fabric.
After that the activity assigned to me is to check that how the white fabric can be delivered to
the customer and on the other end how the white fabric is converted into the products demand
by the customers after dying, printing and finishing depends on the customer requirements.
For getting the knowledge and details about the products, the department assigned me the
activity to visit the Home Textiles and to check that how the fabric can be converted into the
finished goods or made ups, in Home Textiles I visit the cutting,stitching and packing
departments and after this the made ups are ready according to the demands of the customers.

After the made ups the final step is that the made ups are moved towards the inventory
department and for that I visited the inventory department where the final products are stored
and ready for the export.
I assigned to visit the Shipping and Documentation department to get knowledge about the
payment terms which are used in the Crescent Textile Mill for the purpose of successful
shipping and delivery purposes.
Hierarchy of Marketing Department
Executive Director
Business Development
Assistant Vise President
Senior Manager
Manager
Deputy Manager
Assistant Manager
Officer
Management Trainee
Officer
AVP = Assistant Vice President

SM = Senior Manager
MGR = Manager
DM = Deputy Manager
AM = Assistant Manager
MTO = Management Trainee Officer

Department Structure
EDBD
AVP
SM SM MGR MGR MGR DM
MTO OFFICER
MGR AM
MGR DM DM DM DM
DM OFFICER
MTO
OFFICER
MTO
AM OFFICER MTO
Local Yarn Sales Department

There is also a sub department in the Business Development Zone for the Local Sale in
Pakistan of specified products which is in the result of order completion for foreign
customers. There is also extra production for export quality purposes and any damages or
wastage so the quantity that produced extra, to fulfil the order are sold in local market for
local customers. This sub department also sales the yarn to the local market customers,
usually within Pakistan.
Number of Working Employees

In the Business Development Zone, currently the employees working in the office is 32.
From these 32 employees, 8 employees are working in the sub department performing there
duties in dealing the local yarn market customers.
Marketing Functions
The company exports are the major portion of both its yarn as well as cloth production. In the
local market yarn is sold directly to brokers who in turn sell it to other mills for further
processing. Grey fabric is sold on cash basis.

Managing marketing information
Marketing consist of people, equipment and procedures to get, sort, analyze, evaluate and
distribute needed timely and accurate information.
Internal record systems:
The basic information system used by marketing managers is the internal record system. It
includes order to payment cycle, sales reporting system prices, inventory level etc. By
receiving these in formations, managers can spot important opportunities and problems. The
Crescent Textile Mills is maintaining its internal records by keeping order to payment cycle.
In this system marketing department keep order up-date total order quantity, balance quantity
etc. excise dept. Prepared invoice under the instruction of sales dept and goods are sent to
their respective orders by special delivery. Every firm has maintain its marketing intelligence
system for the feed back from customers and agents etc that what has been happening in the
market.
Marketing intelligence system is a set of procedures and sources used by managers to obtain
their every day information about pertinent development on the marketing environment. The
production staffs of Crescent Textile Mills visit the end users for gathering information about
their product results and they visit to end-user to solve their problems.
Marketing research systems
Every manager is required to conduct marketing research, formal research on specific

problems and opportunities; they conduct a market survey and product preference test and a
sales forecast.
Market demand
Sales representative/agent collect data of total yarn demand. Specific demands of particular
count are determined and calculate the number of users of said product is calculated. Then
total demand is calculated and Crescent Textile Mills plans to get maximum share from the
market demand.
Marketing Mix
Marketing mix is the marketing task that the firms are to be required its objective in the target
market. The marketing mix consists of every thing the firm can do to influence the demand
for its product. The many possibilities can be collected into four groups of variables known as
the “4p’s”.
1- Product
2- Price
3- Place
4- Promotion

Products and Services Offered
Crescent textile mill produces yarn, gray cloth and high quality fabric. Their products play an
important role in the building the goodwill of the CTM. CTM exports more than 80% of its
products and remaining they sell in the local market. Main products of CTM are yarn; Gray-
cloth, bed sheet and fabric etc. All the products are produce according to the requirement of
the customer orders. The main products of CTM are as follow:
Yarn products
Fabric products
YARN PRODUCTS
Two types of yarn products
Cotton Yarn
Poly-cotton Yarn
 Cotton Yarn
20/1 also called 20 single
24/1
30/1
40/1
Some of them are carded and some of them combed.
 Poly-cotton Yarn
FABRIC PRODUCTS
They can also be distinguished under two heads:
 Gray Fabric or Cora
 Other Fabric (processed)
Gray Fabric or Cora
20*20/60*60
30*30/76*68

40*40/100*80
12*10/60*60
22*22/60*60
24*24/68*63
Other Fabric (processed)
Printed Fabric
Dyed Fabric
Bleached fabric or white
Stitched Items/Made ups
Other finished products of CTM are as follow:
 Bed Leering
 Home Furnished Products
 Bed Sheets
 Quilt Set
 Kitchen Knap Kin
 Kitchen Towel
 Kitchen Apron
 Blanket Cover
 Duvet Cover
 Curtain
Pricing Strategies
Pricing is the amount of money that customer have to pay to obtain the product. The price
policy of the company should be in such a way that it should produce a reasonable profit for
the company and satisfy the customer.
There are two types of costs:
Fixed cost
Variable cost
I) Fixed cost
Fixed cost is the costs, which remain always same whether, are produce large quantity.
Therefore, companies always try to use there full capacity of production because with
increase in production the fixed cost decreases.
II) Variable cost
Per unit variable cost rises as the quantity produced decreases. Following factors are included
in variable cost:
 Dyes and Chemicals
 Transportation
 Cost of material
 Strategies In Price Fixing
There are two types of price fixing strategies
Directly to customer
Indirectly to customer
I) Directly to customer
If they sell their product directly to the customer then they fix price in such a way:
Fixed cost + Variable cost + Desired profit
II) Indirectly to customer
If company sells their products indirectly then they fix price in such a way
Fixed cost+ Variable cost + Desired profit + Middle man’s commission
In this case the profit margin depends upon the quality and condition of the market. If the
market is new then the price will be new to attract the customers and compete the existing
competitors.
Pricing Procedures
I) Pricing Procedure For The Local or National Market
CTM sells more then 80% of its products in the foreign market. They sell only extra quality
left from the foreign order or defected product in the local market. They call the tenders when
they want to sell the product in the local market. They sell to that person whose tender price
will be high. Sometimes CTM sells on its products at cut-price. Because, when some extra

quantity is from the foreign order they sell at cut price because, they have already charged
their cost from the foreign customer.
II) Pricing Procedure For The International Market
Pricing procedure of CTM for export is different from the local procedure. They keep in mind
certain factors before changing the price in foreign market. When any customer wants to
purchase the products, after negotiation they fix the price. Because, there are certain other
factors are also included with fixed cost. The important factors are quality of:
III) Pricing procedure for export
Crescent Textile Mills has following procedure for exports Inquiry:
Customer inquiries are received from telex, fax and letter. They are directly sent for approval
to Chief Executive and after approval sent to concerned department.
Costing:
Costing sheets are prepared upon the approval of Chief Executive. In the absence of CE,
department in charge approves price. If both are not available then section in charge is
allowed to quote the price.
Approval:
CE gives the approval or may give other price to be offered.
Contract review & check sheet:
Section in charge takes following steps before issuing a contract:
Prepare contract review check sheet:
The requirements are adequately defined and involvement’s of production areas. In house/out
side have the capability to meet the order requirements. After getting approval of costing and
review of customer requirements, prices are quoted to customer for confirmation. After
confirmation of prices by customer, sales contract is issued to the customer with complete
detail of construction, width/size, price, quantity, delivery, payment terms etc. and the cloth
order is sent to relevant department.
Purchase order:
Purchase indent folder are received from customer pertaining to different contract booked
sectional in charge check and see any discrepancy of the contract if any is found, then it is
come to the knowledge of the customers for amendment.
Grey demand:
Grey demand placed to the following department:

 To export sales section for new order or revision.
 To Planning Production and Control (PPC) they have coordination between export and
processing department.
 The stock management for updating stock position.
 Inspection Grey cloth for issuance of Grey to processing.
 Strike off preparation & approval:
 Customer sends their designs either as on art paper; as paper sketch or fabric cutting.
From these cuttings the strike off is made.
Assortment:
Once customer is satisfied with strike off, the order quantity is assorted with design.
Letter of credit:
L/C is established and after receipt of L/C these are checked with regard of ordered goods by
the sectional in charge and discrepancies in L/C are noted and the customer is informed for
amendment.
Dispatch of goods:
Dispatch able goods detail along with samples received from folding department. Each
section verifies quantity of goods to be dispatched, they intimate to S &D section to dispatch
goods.
Shipment:
Shipment & dispatch is responsible for all documentation and shipment of goods by air and
sea.
Customer complaints:
After receiving the goods if customer found any defect, he complaints the same to the
concerned department in charge. Sometimes sent the defective sample for review.
Distribution Channels
CTM exports more then 80% of its products. They are using two types of channels of
distribution in export their products.
Direct Channel (CTM Customer)
Indirect Channel (CTM Middle man (agent) Customers)

As most of the products of CTM are exported, so they use the different modes of
transportation to transfer the product from CTM to the customer country.Mostly CTM
exports its products through ships. There are other modes of transport also being use:
Trucking Companies
Airlines Companies
Shipping Companies
CTM exports its products to all over the world in the major countries are as follows:
 U.K
 U.S.A
 Canada
 Australia
 Germany
 Holland
 U.A.E
 Egypt
 Malaysia
Promotion
The CTM has not any promotion point its products. Because the demand of their products in
the world is very high. We can easily judge them from their work. Our export figure is
varying high as compare to any individual company.
Sources Of Communication
CTM uses following sources of communication:
 Textile exhibition
 Personal visit to the customer
 Customer visit to the CTM
 Fax, Telephone, Mail, e-mail etc

Critical Analysis
Analysis of micro environment

The micro environment relates to the immediate periphery of an organization and directly
influences the organization on a regular basis. Hence, it is also known as the task
environment. It is important for an organization to monitor and analyse all the elements of its
micro environment like company, suppliers, customers and competitors etc.
Crescent Textile Mills (Crestex) was founded in 1950. Its a vertically integrated composite
textile unit and engaged in supreme quality manufacturing of Yarn, Greige/Processed Fabrics,
Home Textile. Crescent Textile Mills has four independent complete units of
spinning,weaving, processing and stitching. Crescent Textile Mills has one of the largest
textile-processing units with a capacity of 2.5 million meters fabric monthly.
Company purchases important materials for all zones of Crestex from major local suppliers
like product accessories, machinary equipments/accessories, raw materials, chemicals and
raw cotton etc. Some of the important local suppliers are Color Club, Zafar Habib, RS Printer
and General Chemicals etc.
The major competitors are in the country as well as in the foreign markets, while concerning
with the countrywide competitors, there are major competitors like Nishat Textile Mills
Limited, Kohinoor, Gul Ahmed,M.Farooq, Chenab textile mills limited, A.M textile mills
limited along with major competitors in European market.
The customers of the Crestex is usually from the foreign countries because Crestex is
working as an exporter and they directly sell the products to that specific customers stock
rooms.The customers are emphasizing on quality over all other thing and can easily search
the most cost-effective supplier anywhere in the world. Keeping this in mind, Crescent
Textile Mill’s focus has been on meeting its customer’s demands and requirements,
improving its competitiveness, increasing productivity, and enhancing its existing quality
control systems.
Analysis of Macro Environment

A macro environment refers to the set of conditions that exist in the economy as a whole,
rather than in a particular sector or region. So for the analysis of the macro environment of
Crestex we have to look the policies adopted by the Crestex.
Policies
CTM has adopted the following policies:
 Provide consistent quality products and services with on time delivery to achieve and
enhance customer satisfaction level.

 Provide safe & conductive working environment to employees and encourage their
involvement in the never ending effort to improve quality of our products and services.
 Minimize environmental impact through prevention of pollution, solid & liquid waste
management and conversation of natural resources.
 Promoting awareness and importance of Quality & Environment among employees,

community and suppliers.
 Ensure continual improvement and compliance with customer & relevant environmental
legislation & regulations.
Demographic Factors
As we know that Crestex is working as a exporter and it has to focus on the demographic
factors of the countries in which basically the products are delivered and usually in the
demographic factors the company have to focus on the:
 Population size,growth,density
 Urban and rural distribution
 Climate and weather variations of those countries
 Shipping distances
 Physical distribution and communication networks
 Natural resources of those countries
Cultural Factors
While export the company have to focus on the cultural factors of the countries to which the
products are delivered, basically in simple the culture is nothing but values of an individual or
the customer.
Usually CTM focuses on the cultural behaviour of the customer and tries to deliver the
products according to the customer expectations by keeping in mind the cultural behaviour of
the customer as well.
Industry analysis
A market assessment tool used by businesses and analysts to understand the competitive
dynamics of an industry.CTM industry is engaged in the business of textile manufacturing
comprising of spinning, combing, weaving, dyeing, bleaching, printing, stitching, buying,
selling and otherwise dealing in yarn, cloth and other goods and fabrics made from raw
cotton and synthetic fibers and to generate, accumulate, distribute,supply and sale of

electricity. So the Crescent Textile Mills has the power of these sources as compared to other
textile industries.
Customer analysis
In simple words Customer analysis is a critical section of a company’s business plane or
marketing plane. It identifies target customers, ascertains the needs of these customers, and
then specifies how the products satisfies these needs.
As we know that Crescent textiles is working as a export and for that regards the company
have to target the customers that what type of customers they have to make, usually focuses
on the customers that assure them that they will stay with them for the future time span and
then analyse the demand of the customers and have to get complete knowledge about the
needs of the customers, they have to analyse that what the customer wants(white fabric,dyed
fabric,printed fabric or any made up/ finished goods like bed sheets,duvet covers etc), after
delivering them the products according to the customers demand the company ascertains that
rather the customer is satisfied with the delivered products because if the customer is happy
from the products, the company make the good relation with the international customers and
sometimes also got referrals from the customers.
Competitor Analysis:
The business environment of Crescent Textile Mills is facing tough competition. Its major
competitors are also inside the country as well as in the foreign markets. While concerning
with the countrywide competitors, there are major competitors like Nishat Textile Mills and
there are also other major competitors in the European markets. The market for textile
product is becoming more competitive every year. The customer is emphasizing on quality
over all other things and can easily search the most cost effective supplier anywhere in the
world. Keeping this in view, Crescent Textile Mills focus has been on meeting its customer‟s
demands and requirements, improving its competitiveness, increasing productivity and
enhancing its existing quality control systems.
Marketing Strategies of CTM

Although it may be the duty of the government to ensure availability of cotton at a reasonable
price, it is the exclusive responsibility of Crescent Textile Mills to implement the total quality
management concept. If units are able to minimize wastage, optimize cost of production,
improve quality standards, ensure product diversification and learn to market the finished
products, no country can compete with Pakistan.

Taiwan, Hong Kong, Korea, Japan, Bangladesh are the large manufacturers and exporters of
value added textile products, but are dependent on Pakistan and other countries for their
requirements of cotton, cotton yarn and fabric. Their edge is in finishing good quality fabric;
producing attractively designed garments maintaining quality standards and abide by delivery
commitments. These countries also follow different marketing strategies, while the Pakistani
manufacturers first produce a product and then try to locate a customer; other countries
produce what the importers demand. Not only this, buyers are often willing to pay a premium
for odd specifications, short delivery time or immediate commencement of shipments of
small lots, extra care in meeting specification and better quality standards, using better
quality package which may not cost as much as the premium offered.
SWOT Analysis Of Crestex

Strengths
 Crescent Textile Mills is using imported machinery
 It has a strong market image
 The customer is aware of the name of the company
 It has high financial resources
 It has competent staff working for the progress of the company
 It has automated system of production
 Organization has friendly environment
 It has certificate of ISO 9002
 It has a wide range of products
 It always sets new standards for quality, Its design studio is equipped with latest
technology.
 It has given a large quota for exports in USA and Europe
Weaknesses
 Crescent Textile Mills has ignored the local market
 Transit time for international market is comparatively long as compared to India and
China.
 Wastage is very high especially in spinning sector

 Crescent Textile Mills has no proper sale system for cotton waste and yarn waste.
 Some time delivery gets late due to lack of production planning
 Middle level management is demotivated due to low salary package and promotions are
held after a long period
 There is no job commitment among the employees.
 There is no proper criteria for performance appraisal that’s why staff in not motivated
Opportunities
 As Crescent Textile Mills is ISO-9002 certified company so it has a chance to increase &
expand business all over the world.
 The demand of its products is high in international market
 Govt is providing rebate facility
 Long term loans are easily available
 Company can expand its operations easily
 Anti dumping duties in European market are overdrawn, so the chance is to increase the
export as compared to last years.
 Devaluation of rupee made Pakistani export more acceptable to the foreign buyers. There
is a chance to compete better now.
 Govt’s pre import-export policy for cotton is also in favor of Crescent Textile Mills.
Threats
 Foreign investment in textile sector in Sri Lanka, Bangladesh and India is a danger in
future for Crescent Textile Mills
 It has been seen that many other groups in Pakistan have entered in competition with
Crescent Textile Mills. If they will not be competed well, there is a chance that they can
get share of export from foreign buyers.
 South Africa is thinking about to impose the anti-dumping duties on Pakistan textile
exports. If it is imposed, a reasonable export share and big market may be lost.
 There is no proper attention towards Russian market. Crescent Textile Mills can get big
orders from Russia. If attention will not be given towards this side there is a chance that
any other competitor can introduce its products in Russia and this market can be lost.
 High inflation rates hinder in competing the Indian yarn at international level.
 Fluctuating prices of dollar also affect the purchase of cotton in off-season.
 Due to economic crises of eastern countries, so many sales lost during last few years, but
now these countries are again on the road of progress. If the previous customers are not
properly attended, they may be last forever.
Conclusions
We got a lot of experience from Crescent Textile Mills. During our internship we came to
know that how the different activities take place, what are the procedures. The Crescent
Textile Mills is on the way of progress. It has been earning profit for the last five years. The
management is professionally qualified and experienced.
The Crescent Textile Mills should motivate their employees by providing different incentives.
Their salary package is also not attractive. The performance of the Human Resource
department is also not satisfactory.
Crescent Textile Mill’s product (yarn & cloth) is of high quality. The demand of Crescent
Textile Mill’s products is increasing with the passage of time. The company should expand
its capacity as soon as possible to satisfy the demands of their customers.
Recommendations
 A proper training should be given to the employees and the workers to enhance their
skills to increase their productivity and same of the company.
 The management members should make market survey time to time to get the latest
information about the market factors like the price, demand and current consumer trends
etc.
 As the world has become a global village, the management should have the latest
knowledge and information,s about the world because now a little change in any corner
of the world can effect the business.
 The top management should give the autonomy and the flexibility to every manage to
make decisions according to the situation at any time and in the absence of the top
managers.
 All the duties and responsibilities of the employees and the workers should be clearly
defined.

 The computer technology should also be used in decision making as well as in storing
and feeding the data.
 Crestex should adopt an efficient appraisal system and give rewards to the employees
who have done well.
 The management should recruit right person for the right job.
 The management should be able to assess the problems before it’s occurring so that they
are able to find the ways of their solution.
 The management should hire multi-skilled workers to get economy of scale.
 The company should emphasize on its personnel department immediately on emergency

basis.
 Long-term solvency is good but time interest ratio should also be improved.
 There should be decentralized in decision also be improved.
 There effective relationship and coordination between the departments must be there.
 It should be realized to be very clear about the advantages and disadvantages of each
strategy to take effective decision about its continuity to make an effective strategy
implementation.
 Crescent Textile Mills should also introduce its brands in local markets.
 Company should give proper attention to deal with dead fabric and made ups.
References/Sources
List of all sources I used:
https://www.crescenttextile.com
https://www.academia.edu
https://www.scribd.com
https://www.crescenttextile.com/company-profile/
Crescent textile management trainee handbook
Annexes

Internship Report

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Internship Report

Uploaded by

Copyright:

Available Formats

Internship Report

The Crescent Textile Mills Limited

1 | page The Crescent Textile Mills Limited

2 | page The Crescent Textile Mills Limited

3 | page The Crescent Textile Mills Limited

4 | page The Crescent Textile Mills Limited

5 | page The Crescent Textile Mills Limited

6 | page The Crescent Textile Mills Limited

Overview of the Organization

7 | page The Crescent Textile Mills Limited

8 | page The Crescent Textile Mills Limited

Introduction of the Organization

So it can be termed as Vertically Integrated Unit.

 To extend exports all over the world through better services.

 To establish and develop excellent working environment in the departments.

 Computerization Incline a sense of civic responsibility in the staff members.

 To achieve company’s objectives Implementation of ISO-9002 standards.

 To provide the employees a friendly atmosphere to increase their commitment and

9 | page The Crescent Textile Mills Limited

10 | page The Crescent Textile Mills Limited

The main product Line of CTM are as follow:

Two types of yarn products

1)- Cotton Yarn

20/1 also called 20 single

It may be carded or combed.

2)- Poly-cotton Yarn

21/1 blended ratio 76:24

30/1 blended ratio 68:32

11 | page The Crescent Textile Mills Limited

They can also be distinguished under two heads:

1- Gray Fabric or Cora

2- Other Fabric (processed)

Other finished products of CTM are as follow:

12 | page The Crescent Textile Mills Limited

Zones & Abbreviations

Area -------------Organization -------------Ab Area ------------Organization ------------Ab

A Spinning Spg A. Engineering EG

B Spinning Spg B. Supply Chain SC

C Weaving Wvg C Human Resources HR

E Home Tax HT E Business Development BD

13 | page The Crescent Textile Mills Limited

Comments on the Organizational Structure

Introduction to Main Departments

Division Of Marketing Department

Marketing department of CTM has two divisions as following

 Export Sales Marketing

14 | page The Crescent Textile Mills Limited

Export Sales Marketing

 Export Asia Africa (EAA)

Following are objectives of export sales marketing:

 To survive in the world market

Following are the main functions of export sales marketing:

 Getting orders from aboard

15 | page The Crescent Textile Mills Limited

II) Making Contracts

Feasibility and Availability Of Goods

 The requirements are adequately defined

IV) Costing The Approvals

V) Quote Price Offer To The Customer

VI) Customer Approval

VII) Contract Review And Issue

16 | page The Crescent Textile Mills Limited

Customer may ask for any of the following changes.