ANTI-CORRUPTION &

INTEGRITY HUB
HOME ABOUT EXPLORE GET INVOLVED FORUM

home > Engaging Youth in the Fight against Corruption

Engaging
Youth in the
Fight against
Corruption
As part of the Greece-OECD
project , a key goal of
communications was to increase
youth’s awareness of corruption
issues, generate community
responsibility amongst youth in
Greece and encourage action on
how to prevent corruption.
Rather than laying all the
emphasis on the scale and
scope of corruption, the aim was
to engage in a conversation with
youth and to highlight that young
people have the power and
responsibility to change the
culture for the better in Greece.

FIND OUT MORE

A YouTube campaign
As part of the Greece-OECD project , a key goal of
communications was to increase youth’s awareness of
corruption issues, generate community responsibility
amongst youth in Greece and encourage action on how to
prevent corruption.

Rather than laying all the emphasis on the scale and scope
of corruption, the aim was to engage in a conversation with
youth and to highlight that young people have the power and
responsibility to change the culture for the better in Greece.

ΜΟΥ ΤΗ ΣΠΑΕΙ Η ΕΛΛΑΔΑ!

Be the change you want to

see
The campaign storyline “Be the change you want to see" is
based on the creators' personal experiences of everyday
corruption and bribery situations.

Through their YouTube videos, the creators aim to start a

conversation with their audience by sensitising them to be
aware of the cost of corruption, and encourage them to act
for the greater common good.
 Τι πάει λάθος στην Ελλάδα;

Impact & Evaluation

888,240 views on YouTube More than 62,000 Konilo's video trended

reactions on the videos on number 1 on YouTube in
YouTube Greece when it was
published

Why YouTube?
Youth identify with Vloggers and Greek YouTube is one of
the most dynamic and influential platforms today with 94%
of users aged 15-24 visiting the platform every week.

What makes the content so successful is its authenticity.

YouTube creators are authentic and their videos are almost
homemade with "simple" cameras. Youth can easily identify
and engage with the creators as they are everyday people
with common concerns and interests.
 Βίντεο Response Στον Konilo "Μου Την Σπάει Η Ελλά

About the OECD-Greece

Project
The Greek government is prioritising the fight against
corruption and with the assistance of European institutions,
is committed to taking immediate action. Under the
responsibility of the General Secretariat against Corruption,
Greece’s National Anti-Corruption Action Plan (NACAP)
identifies key areas of reform and provides for a detailed
action plan towards strengthening integrity and fighting
corruption and bribery.

The main objective of this project is to increase integrity and

reduce corruption in Greece through technical empowerment
of the Greek authorities for the implementation of the
National Anti-Corruption Action Plan. Read more about the
project here .
 Η Ελληνίδα Μάνα έσπασε το πόδι της.

FOLLOW US

www.oecd.org ABOUT

Our partners

Terms & Conditions

Privacy Policy

EXPLORE GET INVOLVED

Topics Events

OECD Standards Networks

Contact

Private Sector

FORUM

Home

Partnerships

2024 Organisation for Economic Co-operation and Development