Chapter 3 - Signposts

Rewrite the headlines, text, and link text for the following two articles from a company intranet.
Remember, these headlines, leading sentences, and links should all provide good indications of what the
article is about.

And the winner is…

Two weeks ago we announced a competition to provide the photo for our company’s holiday greeting
card. We received lots of entries, and it was hard to make a decision, but eventually we decided on John
Doe’s entry, called “Puppies in the snow.” Click here to see the photo. Click here to order holiday cards.
Remember to order enough to send to all your clients!

Request for Proposals process

The 2015 Request for Proposals process is scheduled to begin on May 1, 2014 and will close on May 23.
Is the sales team in your area prepared for a successful 2015? We will be holding a webinar to help sales
teams prepare for this important process. Click here to register. Please note that the time and date of the
webinar has been updated.

Writing for the Web with Chris Nodder