Activia

Competition
Activia is a brand of yogurt owned by Danone, and it is well-known for its probiotic
properties. The yogurt market is dynamic, and the competitive landscape can change

As part of Danone, Activa ralso eflect its vision and mission

Vision
In 2017, Danone unveiled a refreshed logo and its very first company signature: One
Planet. One Health. These words reflect vision that the health of people and the
health of the planet are interconnected. It is a call to action for all consumers and
everyone who has a stake in food to join the food revolution: a movement aimed at
nurturing the adoption of healthier, more sustainable eating and drinking habits.

Mission

Danone's mission is bringing health through food to as many people as

possible and to inspire healthier and more sustainable eating and drinking
practices, in line with their vision - Danone, One Planet, one health

Danone is aware that their business practices must follow their vision to
help to build a healthier future. They believe that Maintaining and building
trust with consumers and stakeholders is core to their ability to fulfil their
mission.

For Activia specifically, the brand is known for its probiotic yogurt products that aim
to promote digestive healt. Activia provide education for people about the importance
of digestive health and healthy eating.

Brands atributes

All the products of the brand were aiming to have benefits for the human body and
promote the health of gut health.
A product with an amazingly creamy texture.
A product that always tastes as awesome as it looks.
A product that is packed full of 4 billion patented bifidus in every single pot.
 The brand often communicates a sense of transparency regarding its
ingredients and production processes.
Activia® brand has gained the trust of customers on the brand
proposition and the products quality. They build a bridge with their
customer via the advertisement education and better understanding
for healthy yogurt.
Activia's marketing often aligns with an active lifestyle, emphasizing the idea that
maintaining digestive health contributes to overall well-being and the ability to lead
an active life.
o Activia offers a diverse range of yogurt flavors and textures to cater to
different taste preferences. This variety allows consumers to choose
options that suit their individual liking.

 As part of Danone, Activia may be associated with the broader sustainability

initiatives of the parent company. Where Danone has expressed commitments
to environmental and social responsibility.

Brand atributes
Probiotics
Gut health seeker
Creamy and tasteful
Inovative
Affordability
Healthy
Transparency and trust
Well-being
Active lifestyle

Advatange for stakeholders?

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