A Minor Project Report on

PERFORMANCE OF JIO INDUSTRY IN LUCKNOW

Supervised By: Submitted By:

Prof. Madhurima Lall Tanishka Verma

BCom Sec ‘D’

2110012015013

FACULTY OF COMMERCE

UNIVERSITIY OF LUCKNOW

SESSION: 2023-24
 CERTIFICATE OF DECLARATION

I, Tanishka Verma, hereby declare that the minor project entitled “Performance of Jio
Industry in Lucknow” is an original piece of work carried out by me under the supervision of
Prof Madhurima Lall, Faculty of Commerce, University of Lucknow.

I also declare that I have adhered to all the principles of academic honesty & integrity and
have not misinterpreted or fabricated or falsified any data/idea/fact/source in my minor
project report.

Date: 13th May,2024

Signature

Name : Tanishka Verma

Roll no. - 2110012015013

Class Sl.no. : 02

Class: B.Com- Sem VI (Section: D)

Session: 2023-24
 ACKNOWLEDGEMENT

It is a great opportunity for me to express my sincere thanks to "Prof. Madhurima Lall"

(HOD), Faculty of Commerce, who supervised my work, and for her valuable guidance and
constant encouragement throughout my project work.

I am very thankful to the all-respected faculty members of the department, who supported me
in the preparation of my project.

Finally, I want to thanks my parents, my friend without whom the completion of my project
would not have been possible.

~ Tanishka Verma
 COMPANY PROFILE OF RELIANCE JIO

Introduction :

India stands as one of the largest mobile markets globally, with its mobile industry emerging
as one of the fastest-growing sectors worldwide. Following China, India ranks as the second-
largest market for mobile service providers. Among them, Reliance JIO stands out, initially
entering the market with broadband services. Its innovative strategies introduced stiff
competition, notably being the sole 4G network in India and gaining prominence through its
provision of free services. JIO's disruptive entry began with a predatory pricing strategy,
offering free voice, data, and messaging services through its "Welcome Offer" from
September 5, 2016, extending it to March 31, 2017, under the "Happy New Year Offer." This
move significantly disrupted the Indian telecom sector, causing major competitors like Airtel,
Idea, and Vodafone substantial losses and necessitating defensive strategies to maintain
market share.

Jio, an Indian telecommunications company headquartered in Navi Mumbai, Maharashtra,

operates a nationwide LTE network covering all 22 telecom circles. It provides 5G, 4G, and
4G+ services across India, with 5G nearly ubiquitous and 6G service underway. Soft-
launched on December 27, 2015, Jio became publicly available on September 5, 2016,
swiftly becoming India's largest mobile network operator and the world's third-largest,
boasting over 467.2 million subscribers. Additionally, in September 2019, Jio expanded its
services by introducing fiber-to-the-home services, offering broadband, television, and
telephone services. By September 2020, Reliance Industries had raised ₹1.65 lakh crore by
selling nearly 33% equity stake in Jio Platforms.

In today's world, mobile phones have become indispensable, even among the economically
disadvantaged. Numerous network services like Reliance, Airtel, Vodafone, and others cater
to diverse user needs. However, the telecom landscape underwent a seismic shift in 2016 with
the introduction of JIO network, challenging established players. JIO's introduction of
multimedia apps and free SIM cards with bundled services attracted consumers, leading to a
surge in demand. Despite JIO's allure of cost-free services, complete customer satisfaction
remains elusive, as many users still rely on alternative networks as secondary options.

ABOUT RELIANCE JIO NETWORK :- JIO network is a LTE mobile network operator
in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai
which provides wireless 4G LTE service network (without 2G/3G based services) and is the
only 100% VOLTE (Voice Over LTE) operator in the country. It covers all 22 telecom
circles in India. Reliance JIO has appointed Shahrukh Khan as their brand Ambassador. The
company commercially launched its services on 5 September 2016. Within the first month of
commercial operations, JIO announced that it had acquired 16 million subscribers. This is the
fastest ramp-up by any mobile network operator anywhere in the world. JIO crossed 50
million subscriber marks in 83 days since its launch, subsequently crossing 100 million
subscribers on 22 February 2017. By October 2017 it had about 130 million subscribers.
Reliance JIO is in process to set-up the 4G LTE infrastructure. RJIL is setting up reliance
(4th generation) high speed internet connectivity, rich communication services and various
digital services on pan India basis in key domains such as education, healthcare, security,
financial services, government citizen interfaces and entertainment.

The project is all about measuring the customer satisfaction in Reliance JIO Products. For the
past few years every company is trying to satisfy its customers. The emphasis is on ways of
retaining customers, then on attracting new customers. It is easy to attract new customers then
to retain old customers. So, companies are trying to focus on this aspect of customer's
satisfaction. The sale of a product does not end with the sale transaction but it is the point at
which the original marketing concept starts. The marketer has to see that whether the
customer satisfied with that particular product/service or not. The post purchase behaviour is
important for a marketer. If there is any cognitive dissonance in the minds of the customers
then that is enough to lose a customer. Keeping this in mind the companies are giving more
importance to customer satisfaction.

ABOUT JIO:

The split between Anil Ambani and Mukesh Ambani in 2005 marked one of the industry's
most significant de-mergers. Reliance Infocom, Mukesh Ambani's ambitious project, became
part of the Anil Ambani Group, while Mukesh Ambani acquired Infotel Broadband Services
Limited, the sole successful bidder for the 4G network nationwide. This acquisition spurred
Mukesh Ambani's Reliance Limited to embark on establishing a high-speed optical fiber 4G
network, surpassing conventional 4G capabilities. This endeavor led to the formation of
Reliance Jio Infocom Ltd, now popularly known as Jio. Jio made waves as the pioneer in
providing 4G LTE and VoLTE services, launching them on September 5, 2016, alongside its
LYF smartphone series. Unlike its competitors, Reliance Jio Infocom Ltd (RJIL) prioritized
high-speed data over voice and SMS, revolutionizing the market with data plans offering
1GB per day, contrasting sharply with the monthly offerings of other telecom providers.
RJIL's disruptive entry drastically altered the pricing landscape in India, reducing the cost of
1GB 4G data from around Rs 250-300 to just Rs 5 during its initial phase. In addition to these
competitive plans, Jio extended further benefits to its Prime members, including free voice
calling and 100 free SMS per day.

HISTORY OF RELIANCE ЛО:

The company was co-founded by Dhirubhai Ambani and Champaklal Damani in 1960's as
Reliance Commercial Corporation. In 1965, the partnership ended and Dhirubhai continued
the polyester business of the firm. In 1966, Reliance Textiles Engineers Pvt. Ltd. was
incorporated in Maharashtra. It established a synthetic fabrics mill in the same year at Naroda
in Gujarat. On 8 May 1973, it became Reliance Industries Limited. In 1975, the company
expanded its business into textiles, with "Vimal" becoming its major brand in later years. The
company held its Initial public offering (IPO) in 1977. The issue was over-subscribed by
seven times. In 1979, a textiles company Sidhpur Mills was amalgamated with the company.
In 1980, the company expanded its polyester yarn business by setting up a Polyester Filament
Yarn Plant in Patalganga, Raigad, Maharashtra with financial and technical collaboration
with E. I. du Pont de Nemours & Co., U.S.

In 1985, the name of the company was changed from Reliance Textiles Industries Ltd. to
Reliance Industries Ltd. During the years 1985 to 1992, the company expanded its installed
capacity for producing polyester yaesrn by over 1,45,000 tonnes per annum the Hazira
petrochemical plant was commissioned in 1991-92.

In 1993, Reliance turned to the overseas capital markets for funds through a global depository
issue of Reliance Petroleum. In 1996, it became the first private sector company in India to be
rated by international credit rating agencies. S&P rated Reliance "BB+, stable outlook,
constrained by the sovereign ceiling". In 1995/96, the company entered the telecom industry
through a joint venture with NYNEX, USA and promoted Reliance Telecom Private Limited
in India.In 1998/99, RIL introduced packaged LPG in 15 kg cylinders under the brand name
Reliance Gas.
The years 1998-2000 saw the construction of the integrated petrochemical complex at
Jamnagar in Gujarat, the largest refinery in the world.

In 2001, Reliance Industries Ltd. and Reliance Petroleum Ltd. became India's two largest
companies in terms of all major financial parameters. In 2001-02, Reliance Petroleum was
merged with Reliance Industries.

In 2002, Reliance announced India's biggest gas discovery (at the Krishna Godavari basin) in
nearly three decades and one of the largest gas discoveries in the world during 2002. The in-
place volume of natural gas was in excess of 7 trillion cubic feet, equivalent to about 120
crore (1.2 billion) barrels of crude oil. This was the first ever discovery by an Indian private
sector company.

In 2002-03, RIL purchased a majority stake in Indian Petrochemicals Corporation Ltd.

(IPCL), India's second largest petrochemicals company, from the government of India, [21]
RIL took over IPCL's Vadodara Plants and renamed it as Vadodara Manufacturing Division
(VMD). IPCL's Nagothane and Dahej manufacturing complexes came under RIL when IPCL
was merged with RIL in 2008.

In 2005 and 2006, the company reorganised its business by demerging its investments in
power generation and distribution, financial services and telecommunication services into
four separate entities

In 2006, Reliance entered the organised retail market in India with the launch of its retail
store format under the brand name of 'Reliance Fresh'. By the end of 2008, Reliance retail
had close to 600 stores across 57 cities in India.

In November 2009, Reliance Industries issued 1:1 bonus shares to its shareholders.

In 2010, Reliance entered the broadband services market with acquisition of Infotel
Broadband Services Limited, which was the only successful bidder for pan-India fourth-
generation (4G) spectrum auction held by the government of India.

In the same year, Reliance and BP announced a partnership in the oil and gas business. BP
took a 30 per cent stake in 23 oil and gas production sharing contracts that Reliance operates
in India, including the KG-D6 block for $7.2 billion. Reliance also formed a 50:50 joint
venture with BP for sourcing and marketing of gas in India.

In 2017, RIL set up a joint venture with Russian Company Sibur for setting up a Butyl rubber
plant in Jamnagar, Gujarat, to be operational by 2018.

In August 2019, Reliance added Fynd primarily for its consumer businesses and mobile
phone services in the e-commerce space.

On the 18th August 2021, Reliance Industries Limited (RIL) stated that it had shut down its
manufacturing units at Nagothane town in Maharashtra.

Jio Phone Next :

The all-new ‘JioPhone Next’, is being jointly developed by Mukesh Ambani led Reliance and
tech giant, Google was scheduled for a Ganesh Chaturthi release, on September 10, 2021.
However, Reliance Telecommunication's revolutionary product hit a roadblock due to an
acute global shortage of semiconductors and had been postponed till Diwali at least, as per
the reports dated September 10, 2021. The company then remarked that it had already started
testing the device among a limited set of users to identify further scopes of refinement and
make them easily available foolproof in November, during the festive season of Diwali. With
this, Reliance Jio had also bought some more time to figure out efficient ways to mitigate the
global shortage of semiconductors. This Reliance Jio Phone Next was finally launched on
November 4, 2021. These phones now comes at Rs 6,499, and is powered with the Android-
powered Pragati OS, and a Qualcomm Snapdragon QM215 processor. The Jio Phone Next
can also be bought by paying Rs 1,999 only by the users who lack the options of paying for
the phone upfront. However, they also need to pay the company for the full price of the
phone later on by monthly installments.

The Jio Phone Next can be summed up as a good option if you are looking for an entry-level
budget phone, and if you don't have Rs 6000-7000 or more to buy new phones. However,
these phones also have numerous drawbacks like:

 Jio Phone Next is sluggish being deficient of adequate RAM

 You need to only use a Jio sim as the primary SIM to use it
 The phone can also be turned off by the financer if it is not properly paid for
  It comes in with an Android OS, but has its own JIO customizations.

Founders of Jio and team

Mukesh Dhirubhai Ambani stands as one of the wealthiest individuals globally, renowned as
the Founder of Jio. Widely recognized as India's richest man, he leads a family often cited as
the wealthiest in Asia by Forbes. Prior to his involvement with Jio, Ambani served as the
Chief Managing Director (CMD) of Reliance Industries Ltd, a massive conglomerate in
India. His portfolio includes ownership of the world's largest refinery, indicative of his
numerous notable achievements. Ambani's influence extends to several prestigious
institutions where he holds affiliations. Notably, he held the positions of Director and
Chairman at Reliance JIO Infocomm Ltd until his resignation effective June 27, 2022.
Following his departure, his son Akash Ambani, previously a Non-Executive Director,
assumed the role of Chairman, per reports dated June 29, 2022. Additionally, the Jio board
announced the appointments of Raminder Singh Gujral and K.V. Chowdary as additional
directors, serving as independent directors for the ensuing 5 years, starting from June 27,
2022. Furthermore, Pankaj Mohan Pawar has been appointed as the Managing Director
of Jio's business for the next 5 years.

JIO - NAME, TAGLINE, AND LOGO :

JIO stands for Joint Implementation Opportunities and the full name of the company is
Reliance Jio Infocom Ltd.
 Reliance Jio Logo

The logo of Reliance Jio has a hidden meaning. When we flip the logo and look at its mirror
image it is read as ‘oil’ which represents the past and future of Reliance. The company
Reliance appeared as a business giant in the 20th century because of its Oil business and in
the 21st century probably the flipped version, Jio has successfully ushered in another
revolution.

The slogan of Reliance Jio is ‘Digital Life’ while a popular tagline of Jio has been ‘Jio jee
bharke’ which means live life to the fullest.

JIO – GROWTH:

Jio has already proven to be a rising force being a revolutionary company and the torchbearer
of the Indian 4G VoLTE services. The Mukesh Ambani-led company is currently
the leading telecommunication service provider in India. The Jio company is now working
to empower the Indian users with the 5G and 6G services as well. Jio is the 3rd largest
mobile network operator in the world with over 179.93 million users.

Jio has added 1.6 mn+ wireless subscribers to its network in April 2022. In the
broadband segment, Jio leads the path, which currently boasts of 52.15% of the total
Indian userbase, followed by Bharti Airtel, which now enjoys 31.61% of the market
share. Reliance Industries' shares reportedly closed 1.5% higher at Rs 2,529 on the BSE on
June 28, 2022.
Jio launched the fiber to the home service in 2019, which now offers home broadband,
telephone, and television services. When the coronavirus made things scary for businesses
and professionals, Mukesh Ambani made his company Reliance Jio net debt-free 9 months
before the deadline. The conglomerate has raised Rs 53,124.0 crore by offering shares to its
existing shareholders and another Rs 118,318.45 crore by selling stakes in the Jio platform
through 12 deals.

The secret behind Jio’s success is that it is customer-centric and has a webscale
mentality. Reliance Jio made it look easy when it successfully swooped into the jam-packed
and super competitive mobile market with free 4G voice and data service. So, in a nutshell,
Reliance Jio, aims at harnessing the full potential of the internet to create a digital revolution
through their technologies. Innovative services and long-term planning will radically bring
the world at one’s fingertips much faster and also transform the way Indians think, work, live,
and are entertained.

Reliance Jio also announced to launch of its new product JioBook, as per the reports dated
March 8, 2021. After years of speculation, it is believed that the product is in the
Engineering Validation test stage. JioBook is a laptop, that is said to be affordable and would
attract a lot of customers. As per the speculations, the price of the laptop would start from
INR 10,000 onwards.

Several popular Jio apps cater to diverse needs, enhancing the customer experience:

- Jio Pages: A web browser optimized for Android mobile devices, launched by Jio.

- Jio Chat: An instant messaging and video calling app exclusive to Jio users.

- Jio Cinema: An online HD video library offering movies, TV shows, and music videos.

- Jio Cloud: A secure cloud storage service provided by Jio.

- Jio Health: An app offering various health services, developed by Jio.

- JioNews: A news app and e-reader delivering the latest updates, courtesy of Jio.

- JioMeet: A video-conferencing platform developed by Jio.

- JioMoney: A mobile wallet tailored for Jio customers.

- JioSaavn: An online and offline music streaming service.

- JioSecurity: A mobile security and antivirus app designed by Jio.

- JioTV: A streaming service offered by Jio, providing a wide range of content.

- JioCall (Jio4GVoice): A video calling feature catering to fixed-line number customers.

- MyJio: A comprehensive Jio account management app empowering users to handle their Jio
account and digital services efficiently.Jio also has a list of other products and services. Here
are some important ones to know about:

 Mobile broadband service

 JioFiber
 JioBusiness
 JioNet Wi-fi
 JioPhone Next

JIO – COMPETITORS:

There are many telecommunication brands that have thrived for long years in the
telecommunication space of India. Popular brands like Airtel, Idea, Vodafone, etc. had
achieved the customer's trust for years and are still among the Reliance Jio competitors.
However, with the disruptive entry of Jio, they had to hurry things up and make significant
changes in their business models, strategies, and workings to match up with Jio's radical
approach.

Small network operators like Aircel, Tata Teleservices, and Telenor had to shut down their
functions in India because of the revolution brought by Jio into the market. The profits of
other Telecom operators have also drastically decreased since Jio’s inception. Idea also had to
merge with Vodafone eventually to make the company Vodafone Idea or Vi.
Before the rollout of Jio, there existed more than 10 Telecom companies in the industry
but after its arrival, the whole scenario changed. Jio with its cut-throat pricing and latest
technology swept away most of the telecom industries. Companies such as Aircel, MTS,
Uninor (Telenor), etc, couldn’t survive at the pricing offered by Jio. The market was left with
then stronger players such as Bharti Airtel, Vodafone India, and Idea who are now Jio’s
competitors.

As per a report by TRAI, in September 2020, Reliance Jio dominated with a 35% market
share in terms of the total market share of subscribers, followed by Airtel and Vodafone-Idea
(Vi) with 29% and 26% respectively. BSNL being a Public company was able to survive the
competition and has a 10% market share.

A new market player suddenly dominated all the existing players and the whole scenario
changed and this added to Jio’s advantage.
 PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in the first quarter of
2016 financial year.It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government. Mukesh Ambani, owner
of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital payments
platform .The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO) licence, Jio
will also serve as a TV channel distributor and will offer television-on- demand on its
network.

Pan-India Spectrum

Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the
total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance
Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles other than the
10 circles for which Jio already owns.

Reliance jio's vision for India is that broadband and digital services will no longer be a luxury
item,Rather convert it into a basic necessity that can be consumed in abundance by
consumers and small businesses.The initiatives are truly aligned with the Government of
India's 'Digital India' vision for our nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity
 LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets
enabled with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G
voice calling besides rolling out high-speed Internet services using a fiber network, in
addition to the 4G wireless network. However, in October 2015, Jio announced that it
would be launching its own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting with
Water 1, through its chain of electronic retail outlets, Reliance Retail. Three more
handset models have been released so far, namely Water series, Earth series, and
Flame series.
But later it was discontinued. The brand was launched in India in 2016 with the aim
of providing affordable 4G smartphones, but struggled to compete in the highly
competitive Indian smartphone market and eventually failed to gain a significant
market share.
 JIONET WIFI
Prior to its pan-India launch of 4G data and telephony services, Jio has started
providing free Wi-Fi hotspot services in cities throughout India including Ahmedabad
and Surat in Gujarat, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select
locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in Uttar
Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate's Office in
Meerut, and at MG Road in Vijayawada among others. Reliance Jio rolls out wi-fi
service at IP sigra Mall in Lucknow among others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available
in Wankhede Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium
(Mohali), Himachal Pradesh Cricket Association Stadium (Dharamshala),
Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi), and Eden Gardens
(Kolkata) in India.
 JIO APPS
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user
 will require a Jio SIM card to use them. Additionally, most of the apps are in beta
phase. Following is a list of the apps:
 My Jio- Manage Jio Account and Digital Services associated with it
 Jio Play - A live TV channel service
 Jio On Demand - An online HD video library
 Jio Chat Messenger - An instant messaging app
 Jio Beats - A music player
 Jio Join- A VoLTE phone simulator
 Jio Mags - E-reader for magazines
 Jio Xpress News - A news and magazine aggregator
 Jio Security - Security app
 Jio Drive Cloud-based backup too
 Jio Money Wallet - An online payments/wallet app.

JIO MIFI WIFI ROUTER

Jio preview offer for hp laptops:

 3 Months Free Unlimited 4G Internet (Connected with 31 Devices)

 3 Months Free Unlimited Calling (At any network)
 3 Months Free Unlimited SMS
 Life time Roaming Free (All India)
 Registration in E-mail is compulsory
 Available in Reliance store and Digital mini express store.

MARKETING MIX OF RELIANCE JIO

Reliance Jio Infocomm limited is simply referred to as Jio. It is a mobile service provider and
is associated with wireless telecommunication industry. Jio deals in mobile-telephonic
communications, broadband services and digital services. Reliance Jio is of Indian origins
and was founded in the year 2010. It is a fully-owned subsidiary of its parent company
Reliance Industries, owned by Mukesh Ambani. Some of its competitors are as follows-

• Vodafone

• Idea
• Airtel

PRODUCT IN THE MARKETING MIX OF RELIANCE JIO :

Reliance Jio is a network operator of mobiles and offers 4G LTE wireless services. It does
not offer 2G or 3G services and is the only operator to provide VoLTE-only services. For the
first time Reliance Jio launched beta services to its employees and partners on December
27th, 2015.

The company launched commercial services in the year 2016 5th September. It had a fiber-
optic cable network of 250,000 km that partners with local cable operators to receive broader
connectivity for getting broadband services. On 25th January 2016 LYF smartphones were
introduced including Water 1 and later Water 2, Flame 1 and Earth 1. In May 2016, several
multimedia apps were launched by Reliance Jio on Google Play and it includes

 Wireless router – Jio fi

 Transfer content Jio Switch
 Wallet app Jio Money Wallet
 Backup tool that is Cloud-based – Jio Drive
 Magazine and news aggregator-Jio Xpress News
 Magazine e-reader-Jio Mags
 VoLTE phone-stimulator Jio4GVoice
 Music player – Jio Music
 Instant-Messaging app JioChat Messenger
 HD online video library Jio Cinema
 TV channel live service Jio TV
 Manage digital services and Jio account – My Jio

PLACE IN THE MARKETING MIX OF RELIANCE JIO :

Reliance Jio is an Indian company with Pan-India presence. It has its headquarters base at
Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution
channel. It is the owner of 1,800 MHz and 800 MHZ bands in 6 and 10 circles
respectively amongst the total 22 circles prevalent in India. It is also the owner of 2,300
MHZ spectrum licensed for Pan-India usage till the year 2035.

Reliance Jio entered into a deal with Reliance Communications for sharing 800 MHz in
seven other circles besides the ten already owned by its company. It also made a deal with
BSNL to use intra-circle roaming facilities in national roaming mode. Before launching
telephony services Reliance Jio offered free services for Wi-Fi hotspot in several Indian
cities like Ujjain, Dewas, Jabalpur and Indore in Madhya Pradesh, Visakhapatnam in
Andhra Pradesh, Ahmedabad and Surat in Gujarat, selected locations in cities of Kolkata,
Mumbai, Mussoorie, Bhubaneswar, Meerut and Lucknow. Free internet Wi-Fi services
were offered during 2016 20-20 matches at Kolkata, Delhi, Bengaluru, Dharamshala,
Mohali and Mumbai.

PRICE IN THE MARKETING MIX OF RELIANCE JIO :

At the end of the fiscal year 2015, estimated revenues of Reliance Jio were 13 million
rupees compared to the earlier year of 5.8 million rupees. The company has targeted
people with smartphones who desire good services and high internet speed as its target
customers. Reliance Jio has taken several steps towards transforming India so that it
becomes a techno-savvy and digital nation. It has adopted a reasonable pricing policy and
has announced reasonable rates for all its products. These rates will be applicable from
the beginning of the fiscal year 2016-17 as it has announced free services for every Jio-
Sim since its launch till 31st March 2016.

PROMOTION IN THE MARKETING MIX OF RELIANCE JIO :

Reliance Jio has undertaken an aggressive marketing strategy to create positive brand
awareness. It has launched ad campaigns on television, radio, newspapers, magazines,
and billboards and social media platforms including Instagram, Facebook, Twitter and
YouTube. Reliance Jio knows the importance of star power and has roped in several
celebrities to act in its commercials and become associated with its brand.
 SWOT ANALYSIS FOR RELIANCE JIO

Strength:

1. Low tariff: Company has launched its 4G service with highly competitive or rather
very low tariff. Company has strong financial capacity to withstand initial losses

2. Very wide network:-Company has created wide national network with a huge
investment of around $20 billon. The company has used latest technology and hence
capable to give quality service.

3. Brand Name: - Brand Value of company is very high.

Weakness

1. Late entry into telecommunication sector: - The telecom sector had grown
exponencially in its initial phases which started around two decades earlier. Presently
market has seen only modest growth and it has become highly competitive due to entry
big players such as Vodafone, Idea etc.

2. Operation of Mobile Number Portability Still not smooth:- Nowadays mobile

number has become identity of a person and hence it is difficult for anyone to change his
mobile number. MNP takes many days for its implementation and it is hard to manage

this transition period. MNP is crucial for Jio as a large number of customer is expected
through migration from existing service providers.

3. Highly dependent upon data consumption: As per the current trend around 60 to 70
percent of revenue comes from voice calling and hence there is a huge potential loss for
making voice calling free. This loss can be offset only when consumption of data
increases manifold.
Opportunity:

1. Large scale availability of smart phones: In last 2 decades the number of people
using Smartphone has increased manifolds. If company is able to provide quality service
at competitive rate it can quickly grab large number of customers.

2. Increasing rate of data consumption: In its earlier phase almost entire revenue of the
mobile service provider was from voice calling. However since last two years the
proportion of revenue from data users is increasing exponentially which has resulted in
almost 30-40% of the total revenue. Lower data tariff may further increase data
consumption and thus contribute more to the revenue of company.

3. International market:-There is huge opportunity in many developing countries.

Threat

1. Saturated market:- The initial phase of rapid increase in subscriber is now over. A
new entrant like Jio needs a large customer base to cross breakeven point.

2. Highly competitive market:- After the entry of big players like Vodafone, Idea etc the
market has become highly competitive.

3. Changing Government Policy: The changing government policy like cancelling of 2G

licences, imposition of tax with retrospective effect(on Vodafone), refund for call drop
etc, has created uncertainty in the market causing adverse impact on the investment
sentiment.

4. Rapid upgradation in Technology: From 2G to 3G and 3G to 4G changes have

occurred in very short span of time. Even next generation 5G is approaching shortly. Each
upgradation requires huge investment and it is not possible to remain in market without it.
 Reliance Industries PESTLE Analysis

Reliance Industries PESTLE (or PESTEL) Analysis assesses the brand on its business
tactics across various parameters. PESTLE Analysis of Reliance Industries examines the
various external factors like political, economic, social, technological (PEST) which
impacts its business along with legal & environmental factors.

 Political Factors:
Reliance Industries Limited is the biggest Indian conglomerate. Its business is varied in
multiple sectors including telecom, power, retail, cash and carry, petroleum, fashion,
mobile etc. Political stability is essential for flow of raw materials and to maintain best in
class supply chain efficiency. With political instability the laws change more frequently.
It becomes difficult for Reliance Industries to adjust to such frequent law changes
considering the massive size of business. Also, the countries in which Reliance Industries
has setup its product base in the form of supermarket , product development etc. should
not be prone to military invasion. The government laws related to contract, taxation,
intellectual property protection is necessary to be in place. Some of the laws that are
launched to promote the telecom sector like the unified access services scheme and 100%
foreign direct investment in some of the business fragments that Reliance Industries
operates in helps to scale the business profitably. Level of government intervention in free
market and capital goods is also a decisive political factor.

 Economic Factors:
There are multiple economic factors that impact business of Reliance Industries Limited.
Inflation rate in the country decides as to buying capacity of the public in the market.Too
high inflation rate is not preferred for business to be profitable because then the raw
material procurement becomes costly resulting in rise in the final product. High interest
rates are bad for both business and the customer. Business like Reliance Industries take
up loan from various banks to support their financials over the year and the customer to
buy high end quality products takes up loans. But when the interest rates shoot up both
the level of production and buying strength hampers. The stability in the economic market
and exchange rates is important factor to grow the business at desired pace. GDP of the
country reflects how the business is going to grow in future.
 Social Factors:
This 21st century has seen tremendous increase in the spending power of consumer. That
has led to business like Reliance Industries to give a large variety of product base with
both extreme end of pricing. People these days are society conscious and thus they are
inclined towards fashionable brands in apparel, technology fields. Internet these days has
become a necessity. Providing the most accessible, reliable and affordable internet was
the opportunity that Reliance Industries fetched via Jio product launch. The economic
class distribution in that respective area needs to be taken care of. There is no point in
promoting premium product to the public who do not have the capability to pay for it.
The public these days is more aware of the hazardous effects of consumables on their
health as well as on environment.

 Technological Factors:
Technology is ever changing. The involvement of technology is effective in every
business of Reliance Industries limited. Be it retail and the improved ERP functioning,
advance social media marketing or be it advancements in telecom sector like 5G network
and fibrenet broadband. The operations and supply chain are getting disrupted with
advanced technology.The huge cash and carry stores of Reliance Industries have robots
and machine in place to move huge and heavy chunk of material.

 Legal Factors:
There are strict laws that govern Reliance Industries’ business in every field. Labor laws
which protect basic rights of every labor including minimum wages are to be aligned with
the company’s legal framework. Environment protection laws for the manufacturing units
and their industrial waste disposal standards govern their overall activity. Contract laws,
corporate laws and their adherence with company’s rules is mandatory. There is separate
legal team which looks after all kinds of laws which are to be aligned and incorporated in
their business. Health and safety laws are strict these days since along with the
government the public is also becoming conscious about consumables content and
quality.
 Environmental Factors:
Reliance Industries Limited has diverse business. But each of those businesses, be it
petroleum, fashion retail outlet, agricultural products, foot ware have to be monitored in
terms of its environmental factors. The emissions that are given out into the air has to be
regulated under the norms prescribed by the government. Excess of carbon emissions add
to the ozone layer depletion and resulting in global warming in the world. The plastic
waste generated cannot be dumped in the water bodies.

All of India is running ‘Swatch Bharat Abhyan’ where in the cleanliness of India is
restored back to its original state. The carbon footprints generated by the company are to
be minimized as much as possible. There are laws which protect animal life from being
killed for business purpose.

To conclude, the above Reliance Industries PESTLE Analysis highlights the various
elements which impact its business performance. This understanding helps to evaluate the
criticality of external business factors for any brand.
 RESEARCH METHODOLOGY

Research methodology is a way to systematically represent research on any problem. It

tends taken by the researcher in studying the research problem along with the logic
behind them. It tends to define the methodology for the solution of the problem that has
been undertaken for the purpose of the study. The methodology may include publication
research, interviews, surveys and other research techniques.

Types of research methodology:-

Research methods are broadly classified as Qualitative and Quantitative.

Both methods have distinctive properties and data collection methods.

 Qualitative methods:

Qualitative research is a method that collects data using conversational methods, usually
open-ended questions. The responses collected are essentially non-numerical. This
method helps a researcher understand what participants think and why they think in a
particular way.

Types of qualitative methods include:

1. One-to-one Interview

2. Focus Groups

3. Ethnographic studies

4. Text Analysis

5. Case Study

 Quantitative methods:

Quantitative methods deal with numbers and measurable forms. It uses a systematic way
of investigating events or data. It answers questions to justify relationships with
measurable variables to either explain, predict, or control a phenomenon.
Types of quantitative methods include:

1. Survey research

2. Descriptive research

3. Correlational research

Remember, research is only valuable and useful when it is valid, accurate, and reliable.
Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

 Valid-founded, logical, rigorous, and impartial.

 Accurate free of errors and including required details.
 Reliable other people who investigate in the same way can produce similar results.
 Timely current and collected within an appropriate time frame.
 Complete includes all the data you need to support your business decisions.

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in
procedure. In fact, the research design is the conceptual structure within which research is
conducted. This research was descriptive in nature, adopting survey technique for data
collection and statistical tools and techniques for data analysis and interpretation. The
study is based on the responses of customers of Reliance JIO in Lucknow. Research
methodology is purely and simply basic frame work for a study that guiders the collection
of data and analysis of the data. In customer surveys adopted this description research
design in collection and analyzing of the data.
 RESEARCH OBJECTIVES

 To Study the level of satisfaction among Reliance Jio customers in Lucknow City.
 To study and understand the source of awareness of a 4G Services along with the
package that a customer is connected to.
 To study and analyze the level of customer satisfaction with regard to the price,
coverage, clarity and the billing system.
 To study the customers behavior and response towards Jio 4G Services.
 To analyze quality and services of reliance JIO products.
 To find out the price of reliance JIO product with other competitors.
 To analysis convenience among customer for reliance JIO products.
 To find out the effectiveness customer relation management.
 To study Brand value of reliance JIO products.

Need of study :

Marketing starts with identifying the needs of customers and ends in satisfying those wants.
The goal of marketing is to attract new customers by promising superior value and to keep
current customers by delivering satisfaction based on their preferences retaining them.
Without customer, no market exists. As the customers are regarded as the superiors in today's
market, the level of satisfaction and their preferences should be keenly studied.

Getting a new customer is difficult, then retaining a current customer is a more difficult one
and not only that it is estimated that the cost of attracting a new customer is five times the
cost of retaining current customer. It requires a great deal of effort to induce satisfied
customer to switch away from their current preference. Thus, customer satisfaction has been
given top priority in today's competitive world.

Therefore, keeping the above stated objective in mind, this study was conducted to ascertain
the customer's satisfaction of reliance JIO products. In view of this, a detailed study of
customer preferences, levels of satisfaction and their complaints and suggestions was
undertaken.
SCOPE OF THE STUDY:

This study helps the organizations to increase their service and product quality and in turn
increase the market share, top and bottom line of the company.

The Sample Size is Limited. So as to give the accurate information regarding Customer
Satisfaction. The scope is very limited, because attitude & expectations of the people change
according to the time & situation. The study is restricted to Lucknow City and that to among
50 respondents. Consistency was lacking with regard to the information given by few
customers. The study is restricted to the certain area, so it could not give whole picture about
India.

SAMPLING DESIGN

The following factors have been decided within the scope of sample design:

Universe of study: Lucknow City

Sample Size: A sample of minimum respondents will be selected from various areas of
Lucknow City. An effort was made to select respondents evenly. The survey was carried
out on 50 respondents.

Sample Unit: In this project sampling unit consisted of the various individuals who have
used services of Reliance Jio.

Sampling Technique: For the purpose of research convenient sampling technique will be
used.

Sampling Frame: It consisted of various sources from where information about the
respondent is extracted.
 DATA COLLECTION

Data collection took place with the help of filling of questionnaire. The questionnaire
method has come to the more widely used and economical means of data collection. The
common factor in all varieties of the questionnaire method is the reliance on verbal
responses to the questions, written to oral.

I found it essential to make sure that the questionnaire was easy to read and
understandable to all the spectrums of people in the sample. It was also important as
researcher to respect the sample time and energy hence the questionnaire was designed in
such a way that its administration would not exceed 4 minutes. The questionnaires were
in my knowledge. The data was collected by interacting with 50 respondents who filled
the questionnaire and provided me with the necessary information.

There will be two types of data sources used in this research. They are:

Secondary data

Secondary data is the data collected from already been use or published information like
journals, diaries, books, etc. In this research project, secondary source used were various
journals, and website of various online journals.

Primary data

Primary data is the data collected for the first time from the source and never have been
used earlier. The data can be collected through interviews, observations and
questionnaires. In this project, an appropriate questionnaire was designed which was
filled by the Customers of Reliance Jio.