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IPA Proposal Template
IPA Proposal Template
Proposal Template
Read the Guideline (>link) further explaining considerations when writing proposals using
this template
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Proposal information
Subject of
Proposal:
Author: For the
Attention of
(Customer):
Approved by: [insert name of Ericsson
Signatory]
Signature: Date:
Copyright
Copyright © Ericsson <insert company name, YEAR>. All rights reserved.
Ericsson has made every effort to ensure that the information contained in the document is adequate and free of errors and
omissions. Ericsson will, if necessary, explain issues that may not be covered by the documents. Ericsson’s liability for any errors
in the documents is limited to the correction of errors and the aforementioned advisory services.
Editing Instructions
This document is prepared using the standard ESOE template for external
documents. Ensure you have the “Ericsson toolbar” activated and follow the
normal procedures when updating header/footer information in order not to
corrupt the document.
Instructions are included in the text of this document (in italics); these
comments should be read but deleted before the document is provided to the
customer. Some texts need adjustment, or indicate options or alternatives for
the particular proposal; these are indicated – e.g. by [yellow marked or text in
brackets].
Delete the guidelines above, and all other instructions and guidelines
before sending this document to any external party - including
“partners” and suppliers!
Table of Contents
1 Executive Summary / Introduction..............................................4
2 Project objective............................................................................6
5 Prices............................................................................................16
9 Time Schedule.............................................................................19
10 Customer’s obligations..............................................................19
The “look and feel” of the Executive summary also depends on the type and
background of the customer engagement and how far we have come in
discussions with the customer, and what sort of tendering procedure we are
facing. A formal “RFP” situation requires much thought, comprehensive and a
well designed proposal since we may not even get the chance to present the
proposal orally. The Executive Summary is then really a “selling tool”.
If, on the other hand we succeed in applying a Project Sales approach, the
written proposal should be the result of an established relation. Such an
engagement would typically include previous projects and consulting work.
The proposal can then be more direct “on target” as it would summarise and
confirm things that are more or less agreed already. In that case, the
executive summary could focus on:
What we offer
What is the Price and the conditions for fees and payments
What are the main conditions, dependencies etc (positive) that we wish
to highlight (like special discounts if we can have the order before
….etc)
Some advice:
1.1 Background
Provide background information why this project will be undertaken. Discuss
issues such as the reasons for this project highlighting the following:
Any other general information that could explain the present status quo?
2 Project objective
This section is intended to provide an overview and introduction stating the
main points, highlighting key benefits and strong points. It is not intended as
the detailed exact specification. This section is only intended as an overview
The content of this section - as well as of the initial chapter of the Statement of
Work - depends on whether or not the proposal contains separate technical
specifications of IT or network systems such as e.g. a Solution Description
document (SoD). Delete this box.
The standard model agreement template for the Statement of Work also
contains an initial Solution Overview chapter. In the proposal phase it may be
wise to keep it in one place. Our suggestion is then to place it here (i.e. to
“move it” from the Statement of Work) – but to leave the heading in the SoW
with a reference.
A “disclaimer note” like the one suggested below is important, since the
Solution Description in some cases are written in less precise language – it
can intentionally be written in a rather “marketing” style. There are also
“standard Solution Descriptions” similar to standard product descriptions. That
is also the reason why the Solution description (SoD), if included in the
proposal is placed under Enclosures Part C “Supporting Documents” and not
under Section A, which contains the specifications. This may be changed if the
quality and consistency of the proposal is properly secured.
The Solution Description (enclosure xx) that is included in this proposal is for
overview and descriptive purposes and shall not be interpreted as an exact
specification of deliverables or work results. This proposal is limited to the
Consulting and Systems Integration Services, Software and Hardware
explicitly specified in the Statement of Work and as applicable in a detailed list
of deliverables (Bill of Quantity).
This heading can be used to sell in the “competence” side of our offering by
listing and highlighting the core competencies we provide. In more
consultancy-oriented project this is typically a key area of the proposal. Often
even complemented by enclosed CVs. Delete this text
For projects where we offer a WORK RESULT and services at firm price a
Statement of Work is absolutely mandatory.
As described in section 3.4.1 below, the Project Sales Approach (PSTB) and
in the IPA model agreement, the normal approach in SI deals is that the
detailed specifications and the final SoW is subject to an “Analysis and
Specification” phase (or a “Pre Study”).
The project scope and activities are described in detail in the Statement of
Work enclosed as Appendix 1.
3.1.1 Software
Mention major Software products directly here, but refer all details to
appendices:
Avoid adding too much technical specification for products (valid for both HW
and SW), but if needed add them in VENDORS ORIGINAL product
descriptions as “Supporting Documents” under Enclosures item “C”. Delete
this text
X
y
Ericsson will procure the Software listed in this proposal (Appendix 3, Annex
1) and deliver to Customer. Ericsson’s responsibility with respect to Third
Party’s Software is limited to the specific responsibilities specified in this
proposal [preferably insert a reference to the Statement of Work] and under
conditions as stated in the enclosed terms for Third Party’s Software. Note
that Software may require direct license agreements between Customer and
third party as indicated by enclosed third party’s license conditions (Appendix
10).
Ericsson reserves the right to substitute offered Software at any time prior to
delivery with other Software that substantially fulfils the agreed requirements
for the Project.
Note that we want to minimise risk and responsibility for 3PP products. Use
Appendix 10 to enclose original License grant from 3PP SW vendors for
“Direct Licensed Software”. Delete this text
You could mention major products directly here but refer all quantity and
model details to appendices:
Note that we want to minimise risk and responsibility for 3PP products, and
there is a business decision to be made if we handle the HW (re-sell) or only
do the service part and require the customer to have the HW installed in time
for the SI project to start: Delete this text
Ericsson will procure the Hardware listed in this proposal (Appendix 3, Annex
1) and deliver to Customer. Ericsson’s responsibility with respect to Third
Party’s Hardware is limited to handling the procurement and delivery as further
stated in the enclosed terms for Third Party’s Hardware. Ericsson reserves the
right to substitute offered Hardware at any time prior to delivery with other
Hardware that substantially fulfils the agreed requirements for the Project.
Avoid adding too much of technical specifications for standard products (valid
both for HW and SW, both Ericsson and 3PP), but if needed add them in
VENDORS ORIGINAL as “Supporting Documents” under Enclosures item “C”.
Discuss the resource plan as agreed with the Customer during the negotiation
phase.
The location in which the activities described in the Scope of Work will be
performed according to this proposal is the country of ………..text to be
provided for country or countries…….
Ericsson will provide the necessary expertise to execute the Scope of Work in
accordance with the stated time plan, subject to the terms and conditions of
this proposal. Should Ericsson for any reason need to exchange any of the
Consultants nominated, the replacement shall have similar experience and
knowledge.
The location for each Consultant’s work to be performed (Site) shall be:
But be restrictive with this detail. Consider that the WBS primarily is our
internal planning tool and may reveal too much information.
3.4 Requirements
Describe the basis for the specification of requirements, previous
investigations, customers RFQ and any assumptions.
All requirements, also those taken from a RFP or SoC should always be
defined by Ericsson and in our Requirements Specification format. The RS
should be included in or attached to the Statement of Work. This in order to
keep requirements strictly organised and “tagged” (numbered).
Only use SoC when it is required in an RFP. The reply (the SoC) can be done
in such a way that we take control of the requirements. The recommended
approach is to take the pain to restate and re-phrase the requirements in our
format in one document – the Requirements Specification. The SoC replies
can be phrased “Yes, complied, as specified in the attached Requirement
Specification, Statement of Work, etc
That way we can turn it around in the next stage, asking the customer to
commit/sign to “the full and complete requirements”.
Ericsson standard terms and conditions (IPA) should be the base when
answering the “commercial SoC”.
Describe how we will work to assist the Customer to establish the needs and
specify the requirements to the necessary detail. Here is where we can
describe the benefit and purpose of the Analysis and Specification phase.
Delete this text
3.5 Excluded
Define specific major exclusions. As a principle work results, or items that are
not explicitly listed in the Statement of Work or in the “Detailed Prices and
Quantities”, are “out of scope”. But in order to avoid misunderstanding use this
section to clarify. We can also use this section to specifically point out things
the customer must arrange (with the risk we forgot something):
This section may not be needed if the section “Prerequisites and assumptions”
is fully clear on the subject. Delete this text
Example:
Keep in mind also the connection between the milestone layout and the
payment schedule, which impacts cash flow.
Example:
5 Prices
State if prices are indicative or “fixed and firm”. Describe what the price covers
and what may be extras. Depending on where in the sales/ negotiation
process you are, you may want to define a fixed price or express it as an
“estimate” or budgetary quote.
The quoted price includes the scope of work estimated as specified in this
proposal. The daily rates offered are based on the assumption that the project
can be planned to allow Ericsson to use local resources from COUNTRY. If
this cannot be achieved these daily rates may need to be modified. As agreed
in our mutual discussions this also requires that the project will be ordered no
later than 2012-xx-xx. All charges will be on time and materials based on the
rates quoted unless explicitly stated as fixed price herein.
The text example is based on the assumption that further specification work is
necessary, which is typically the case for CSI projects.
Phase 3 will however, due to the nature and risks, which have been discussed
extensively, only be offered on time and materials.
A price breakdown for the major project phases and the detailed prices for
Hardware and Software are provided in Appendix 3 (Detailed Prices and
Quantities).
In case that a fix price is offered or intended to be part of the contract for work
or software or hardware items, ensure that the following text is included:
However this detailed prices breakdown shall not be interpreted as a price list
of separately orderable items. Project work offered at fixed price or items that
are part of a system or part of a fix scope of work may only be ordered as a
complete entity (all items included). Only items that are expressly listed in this
proposal as priced on time and materials and listed with per item prices (in the
Detailed Prices and Quantities appendix) may be ordered separately.
Project expenses
Title (ownership) to Hardware shall pass to Customer only upon receipt of full
payment to Ericsson. Title to Software and Documentation shall remain with
Ericsson or as applicable with the original IPR owner and Licensor (as further
defined in separate list of 3rd party Software to be attached to the contract).
9 Time Schedule
The proposed schedule is included as Appendix 7 (Time Schedule) including
major milestones for which both Ericsson and Customer are responsible.
All dates are therefore indicative until the project is further specified and an
Agreement is signed (and where applicable Purchase Orders placed and
accepted) so that resources can be secured and Software and Hardware
ordered.
10 Customer’s obligations
Please consult the IPA and its appendices (in particular the Responsibility
Matrix) for lists of typical and mandatory obligations. Customer’s obligations
should be clearly stated in the proposal. They can be listed here, in a separate
Responsibility Matrix, or in the Statement of Work. List only those obligations
that are specific to this proposal and project.
Some obligations are “general” – for example the obligations related to the
Warranty as defined in the Integration Project Model Agreement (Enclosure
B). Don’t restate those.
Make the appropriate references to the services included in the offered scope
of project (preparation work packages detailed in the Statement of Work), as
well as scope of the Solution Life Cycle Management to be provided after the
integration project is completed
Note that Solution Life Cycle Management shall be contracted separately from
the project. S-LCM is covered by a Support Services contract applying a
subscription type price and payment model. The base should be Ericsson
standard Support Services model agreement. Refer to Ericsson Product
Catalog for further information.
Solution Life Cycle Management and support services are subject to the terms
of Ericsson’s standard Support Services Agreement [or insert name of the
appropriate support services agreement] and the Solution Life Cycle
Management Service Specifications enclosed (Appendix 12).
Example:
“ ……..……the specific terms of payment listed herein below shall apply for
this proposal and replaces and supersedes:
Delete comment
Example:
The prices given in this proposal are in Euro (EUR) unless otherwise stated.
Prices for Hardware, Software and Documentation are valid DAP (Delivery at
Place) to [insert named place and country, e.g. the port of entry / the Site] or, if
not delivered to [the port of entry / the Site], the destination agreed between
the Parties in writing in accordance with INCOTERMS 2010.
The prices and fees quoted in this proposal represent the net amounts to be
received by Ericsson and subject to the Terms of delivery (INCOTERMS) do
not include any current or future customs duties or taxes, such as sales tax,
VAT and similar taxes, or any withholding taxes that may apply.
Instruction:
Manhour or daily rates are common for consulting contracts and basics in any
Time & materials type of contract. Predefined rates can also simplify change
order handling, but also has a drawback from price negotiation perspective if
the customer intends to sign a fix price contract.
So whether to include or not include rates is a matter of the type and size of
deal and the negotiation tactics.
The current prevailing rates for resources are included in this document.
Ericsson reserves the right to review the rates for their resources according to
the prevailing rates at the relevant time. Ericsson will notify customer in
advance of any resource rate changes.
12.1.2 Expenses
In proposals the payment terms are sometimes simplified in wording and less
detailed. Here are many ways and styles to do this. An example with
somewhat simplified wording and style is provided below. Note that the
example contains some “room for negotiation” in comparison to the IPA and
the Sales Directive (RSI and Group/BU directives).
Any deviations compared to the Sales Directives and the model agreement is
to be handled in accordance with RSI escalation directives.
Guideline: Can be applied for projects at fixed price as well as when “time &
materials” pricing is applied. In particular it is useful for
Services with agreed Milestone Plan will be invoiced and paid by installments
according to the agreed milestone plan and based on the agreed prices
(including as applicable the price for any additional orders):
c Ten percent (10%) upon final acceptance or taking the project result or
part thereof into commercial operation [This is optional - note that 10% is
the maximum allowed. Else increase the advance payment and/or
milestone payment percentage].
Training fees are payable in advance and will be invoiced upon ordering or as
applicable upon confirmation of booking.
The percentages should be adapted to the product mix, mix between standard
SW, custom SW, 3PP vs Ericsson products etc. Alternatively use separate
terms according to examples below to manage cash flow and risk exposure.
If this portion is of substantial size and means substantial risk exposure, you
may want to secure a larger advance payment. Else use the same as for
standard SW
Example:
If the 3PP portion is of substantial size, has low margin or means substantial
risk exposure, you can argue for payment on ordering. Else use same
payment as for general SW.
Ericsson will invoice one hundred percent (100%) of the price for usage fees,
and for additional licenses based on contract, purchase order or actually used
capacity whichever is the greatest from the date of software license delivery or
from the date a license limit is exceeded.
Solution Life Cycle Management and System Support services are annual
service contracts that are invoiced and due for payment quarterly in advance
with [twenty-five (25) per cent] of the annual fee.
12.2.9 Expenses
Instruction:
Further details are found in the corporate (LME) finance directive regarding
this matter (contact LME Trade Finance). For some countries (listed by Trade
finance) it is mandatory to use Documentary Credits.
Payments, except for the advance payment [TBD depending on whether the
advance payment as per above is covered by a documentary credit or not],
shall be made through and covered by an irrevocable documentary credit in
favour of Ericsson.
12.3 Validity
This proposal remains valid until <date>.
This proposal assumes that <Customer> and Ericsson shall enter into a
contract which is based on this proposal and subject to Ericsson's customary
terms for integration project agreements enclosed (Enclosure B1 – Integration
Project Model Agreement), and as applicable for Solution Life Cycle
Management services based on the enclosed Ericsson standard Support
Services Agreement (Enclosure B2 – Support Services Agreement).
Such agreements referred to above shall become the exclusive and binding
agreement between Ericsson and Customer for Customers purchase and
Ericsson’s delivery of the Software, Hardware, Integration Services and
support services (as applicable) when confirmed in writing by both Parties
authorised signatories.
12.5 License
The Software and Documentation is offered a under a non-exclusive, non-
transferable, non-sub-licensable, restricted license to use for <Customer>'s
own operation and maintenance and in accordance with the terms and
conditions of Ericsson’s standard Integration Project Model Agreement
(enclosure B) and as the case may be any specific conditions regarding
software from third party as may be included in this proposal, subject to
contract.
12.6 Warranty
The Hardware and the Software included in this proposal will be warranted in
accordance with the terms of warranty further specified in the Integration
Project Model Agreement (enclosure B). Subject to contract, the warranty
period for the Hardware and Spare Parts is twelve (12) months and for the
Software three (3) months from the Date of delivery, Date of Acceptance or
when the Hardware, Spare Parts or the Software is put into commercial
service, whichever comes first. Specific warranty conditions may apply for
third party Hardware or Software as further defined in Appendix 9 and subject
to the contract.
12.7 Language
The English language will be used as the default language for the deliverables
and for all communication in relation to the offered Integration Services,
Hardware and Software. For clarity this includes but is not limited to hardcopy
and softcopy documentation, manuals, software and hardware user interfaces,
unless otherwise explicitly stated in Ericsson’s specifications or agreed in
writing in the Agreed Requirements.
12.11 Assignment
This proposal and any right or obligations hereunder may not be assigned
without the prior written consent of Ericsson. Any purported assignment
without such consent is void.
Unless otherwise agreed in writing the [laws of Sweden] shall govern the
construction and interpretation of this proposal and all related agreements and
documents concluded pursuant thereto. Any dispute, controversy or claim
arising out of or in connection with this proposal, or the breach, termination or
invalidity thereof and all related agreements and documents shall be finally
settled by arbitration under the [Rules of Arbitration of the International
Chamber of Commerce, in Stockholm, by three (3) arbitrators appointed in
accordance with the said Rules. The proceedings shall be conducted in the
English language] and shall together with all related documentation be kept
confidential.
-------------------------------
Enclosures:
A. Project details and specifications
O = Optional
For further guidance read the instructions in each of the IPA appendices.
C. Supporting Documents
Examples only
Note in particular that the Solution Description (SoD) or similar can either be
attached as Annex 2 to the SoW, or attached as a “supporting document”.