RA.

ONE
 INTRODUCTION
• RA.One, is a 2011 Hindi science fiction superhero filmwritten and
directed by Anubhav Sinha. The film features Shahrukh Khan in dual
roles, and also stars Kareena Kapoor, Armaan Verma and Arjun
Rampal in the lead. Shahana Goswami, Dalip Tahil and Chinese-
American actorTom Wu appear in supporting roles, along
with Rajinikanth, Sanjay Dutt and Priyanka Chopra making cameo
appearances.

T he film follows Shekhar (Khan), a game designer living and based

in London along with his wife (Kapoor) and son (Verma), who designs
a motion-sensor based game in which the villain is far more powerful
than the hero. In the process, the villain escapes from the video game
and begins to track down the only person ever to defeat him, Lucifer
(Verma). Ra.One was jointly produced by Eros International and Khan's
production company, Red Chillies Entertainment.[
 CAST
• Shahrukh Khan as Shekhar Subramaniam and G.One
• Kareena Kapoor as Sonia Subramaniam
• Arjun Rampal as Ra.One
• Armaan Verma as Prateek Subramaniam (Lucifer)
• Shahana Goswami as Jenny Nayar
• Tom Wu as Akashi and Ra.One
• Dalip Tahil as Barron
• Suresh Menon as Taxi Driver
• Satish Shah as Iyer
• Rajinikanth as Chitti (Guest appearance)
• Sanjay Dutt as Khalnayak (Guest appearance)
• Priyanka Chopra as The Desi Girl (Guest appearance)
• Amitabh Bachchan (Voice-over)
 POST PRODUCTION
• The film's crew consisted of more than 5,000
members from India, Italy and the US, and was
pieced together by more than 1,000 people,
working in shifts, in around 15 studios across
the world.
 PRE-RELEASE REVENUE
• In March 2011, Star India bought the television broadcasting rights
for Ra.One for a then-record sum of 35 crore (US$6.65
million) reportedly, surpassing 3 Idiots (2009)
previous 33 crore (US$6.27 million) record.[58] The film's music
rights were bought by T-Series for 15 crore (US$2.85 million) whilst
the distribution rights were acquired by Eros
Entertainment for 77 crore (US$14.63 million). The distribution
rights for the film in Tamil Nadu and Kerala were bagged by Abirami
Ramanathan for a reportedly record, but undisclosed
price. Ra.One set a new record for total pre-release revenue
earned, netting 132 crore (US$25.08 million), and surpassed the
previous record held by 3 Idiots, which had
netted 85 crore (US$16.15 million).
 PROMOTION
• The producers of Ra.One set a record marketing
budget of around 52 crore (US$9.88 million), of
which 15 crore (US$2.85 million) was used for
online promotion, making it the highest ever for a
Bollywood film. Often described as the "longest
promotion in Bollywood history", as well as "the
most comprehensive and all-pervasive among
people's lives", the term "promotional blitzkrieg"
has often been used in connotation with the
project's extensive marketing campaign.
 VIDEO GAMES
• In July, Red Chillies Entertainment declared a tie-
up with Sony Computer Entertainment
Europe (SCEE) to build a full cycle game of the
film on PlayStation. Released on October 5 at an
event in Mumbai, "Ra.One - The Game" offers
more than 20 game environments, features
original voice-overs from the actors and is
available on PlayStation 2 and PlayStation 3; the
former being available for the Indian market and
the latter for the international market.
 MERCHANDIDSE AND COMICS
• As a way to promote the film and increase its
franchising business, Shahrukh Khan tied up
with Seventymm to market a variety of merchandises
related to the film.Products included original G.One tee
shirts, coffee mugs, wrist bands, watches, mobile
pouches, video cameras, as well as many other things.
Similar products were also available for purchase on
the official G.One online store, which was launched
alongside the film's official website.[ 90% of the
400,000 stationery items and toys were sold in 15 days
and an additional 100,000 were ordered. The makers
spent 1.5 crore (US$285,000) on the mold for the
G.One action figure
 CONTROVERSY
• Days before its release, Ra.One attracted media
attention when script-writer Yash Patnaik claimed
that the film resembled a concept that he had
developed several years back. Patnaik
subsequently moved his appeal to the Bombay
High Court, pleading for a stay in the film's
release until he was given due credit or 10% of
the film's overall profit. The court, observing the
prima facie evidence that there had been
copyright violations, asked the filmmakers to
deposit 1 crore (US$190,000) on 21 October with
the court before releasing the film
 BOX OFFICE
• According to Eros
International, Ra.One grossed 240 crore (US$45.6
million) worldwide from all its versions. Box
Office India declared the film a "hit" in India and
a "super hit" in the overseas market.
• IN INDIA :-
• Ra.One saw an opening of 70-100% occupancy
levels all over India, with full houses in many
multiplexes
• IN OVERSEAS :-
• The overseas release of the film took place in
two phases, with most major markets covered
in the first phase. In its first
phase, Ra.One debuted to approximately $6.75
million overseas.