HOUSEHOLDERS: Owners of factors of production and consumers of goods and services
who earn money from factor rewards to buy those they want and need. Theirs not spended income can be saved. DISPOSABLE INCOME: The income a person has left after income-related taxes and charges. The person is able to choose how to dispose of it, how much of it to spend and what to spend on it. Rise in income taxes→ reduction in disposable income. +Disposable income→ greater potential consumer expenditure on goods and services. +Disposable income→ more able to save. How much can people buy with disposable income depends on prices. High disposable income→ consumption of different goods/services for pleasure. Low disposable income→ satisfy basic needs. Global economic growth increases real incomes and, with it, consumer expenditure over time. WHY DO PEOPLE CONSUME GOODS AND SERVICES? Consumption involves the using up of goods and services to satisfy our needs and wants. People choose to spend disposable income on consuming those goods and services which provides them more utility. If a person buys too few of cake, their utility won't be maximized. However if they buys and eats too many at once he may feel sick and his utility will start to fall. They should have bought fewer cakes and instead spent his money on things that would have given them more pleasure than the extra cakes. + Consumption of a product→ provides us less utility. PEOPLE TASTES They vary between the different groups of consumers according to their age, sex and family circumstances. They can change over time and may be influenced by the views of other consumers. EXPERIENCE GOODS AND SERVICES: Type of products which are difficult to judge how much we might like them until we consume them and because we can also tell other people about our experience of them. MOST IMPORTANT FACTORS THAT AFFECT THE LEVEL OF CONSUMER EXPENDITURE IN AN ECONOMY: - INCOME - WEALTH: The wealthier people feel, the greater their spendings on goods and services is likely to be. Private Wealth: stock of goods owned that have a money value. - CONSUMER CONFIDENCE: If consumers are confident about their jobs and their future incomes they will probably spend more now. If consumers think they may become unemployed, they will probably save more. - INTEREST RATES: Interest rates high→people save more. Interest rate low→people save less and may borrow more. CONSUMER SPENDING VARIES WITH INCOME Proportion of disposable income a person spends on goods and services is measured by Propensity to Consume. If income rises, spending may rise. SAVING→ WHY DO PEOPLE SAVE? FOR FUTURE CONSUMPTION People save money to make bigger purchases later on/ to spend on goods and services when they get older. INTEREST RATES The higher the rate of interest the more return on money people save in bank saving accounts. High income→ able to save more. Less income and if there is more inflation too→ save less and consume more since the value of savings will be eroded by price inflation faster than interest can add to the value of things. CONSUMER CONFIDENCE If consumers are confident about their jobs and their future incomes they will probably spend more now. If consumers think they may become unemployed, they will probably save more. Many people save if they think the circumstances change. AVAILABILITY FOR SAVING SCHEMES The more ways people can save, the more they might be tempted to do so. Banks now offer a wide variety of saving schemes with different terms and conditions to suit different people. The more people are willing to save, the higher the rate of interest. DISSAVING: The spending of savings that have been accumulated over time to help pay living expenses. WHY DO PEOPLE BORROW MONEY? To increase their expenditure on goods and services, usually for a particular good or service they want and is expensive relative to their weekly or monthly earnings. They can pay off the loans over time. People on low incomes may borrow to help pay living expenses. Also to buy other assets (tools to do their job, help set up a person's business, etc). MORTGAGES: Loans to buy property, they may take many years to pay off. PERSONAL DEBT: Total stock of accumulated borrowing by a person or a household. WHAT DETERMINES THE LEVEL OF BORROWING? - INTEREST RATES: Cost of borrowing money. Loans from borrowing money from banks have to be repaired with interest. +interest→ +costly to repair the loan. +interest→ demand for loans tends to contract. +money a person borrows→ +longer period of time the person has to repair it. Determined by central banks. - WEALTH: +wealth a person has→ + able to borrow from banks (they will probably repair it). Banks are often willing to lend more money to wealthy people than to not wealthy people since the first option involves less risk. Wealthy people are less likely to Default on their loan repayments. Banks often secure large loans to people against physical assets they own since these assets provide lenders with collateral against their loans. Banks can take possession of secured assets or force their owners to sell them off if their loans are not repaid. - CONSUMER CONFIDENCE: How confident people feel about their current and future financial situation may affect their decision to borrow money. - WAYS OF BORROWING AND THE AVAILABILITY OF CREDIT: + easier to borrow money (the greater the availability of credit) → + inclined people may be to borrow. Now, there are so many ways to arrange credit. PROBLEMS OF BORROWING For people with low or fixed incomes if: - they continue borrowing more money, so that their monthly loan repayments increase. - they have variable rate loans and there is an increase in interest rates. - their incomes fall. People who are unable to repay their personal debts will be declared INSOLVENT. Any other goods they have may be repossessed or forced to sell their assets. PROBLEMS OF BARTERING→ Inefficient method of exchange. - FIXING A RATE OF EXCHANGE: In the barter system, the value of each good must be expressed in terms of other goods. - TRYING TO SAVE: Meat/cheese/etc cannot be saved. - FINDING SOMEONE TO SWAP WITH: Sometimes, there is no double coincidence of wants (before two people can barter they must both want the good that the other person has). FUNCTIONS OF MONEY - MEDIUM OF EXCHANGE: It's not necessary to find a different person who is willing to barter since money is a generally accepted good. - MONEY AS A STORE OF VALUE: Some goods are difficult to save (problem of barter). Money is usually a good store of value and tends to whole over time unless prices are rising rapidly. Save to make purchases later. The rapidly rising of prices due to inflation affects this function of money. - MONEY IS A MEANS OF DEFERRED PAYMENT: When a person buys goods on credit it is not always necessary to pay for them immediately. If there is inflation, this function is affected since money loses value over time and cannot be used for a payment which is done later. In barter this function might not make since→ if I receive a desk and I pay with some apples one month later the apples might not be fresh. - MONEY AS A UNIT OF ACCOUNT: Money provides a measure of value. It avoids fixing prices of goods and services in term of a other goods and services.