ORANGE YOUR

ICON 2023 The campaign strives to captivate and pique the interest
of the general public, providing a platform for advocates to
articulate their support to the anti-VAW cause.
This, in turn, serves as a launching point for
public discourse and the dissemination of the
message emphasizing a zero-tolerance
What is the objective? stance on VAW.

The primary goal of the Orange Your Icon Campaign is to

strengthen the call for action to eradicate Violence Against
Women (VAW) by actively engaging in advocacy efforts.
Why the color orange?
Launched in 2015, this initiative encourages both
The selection of the color orange is in accordance with
government agencies and private organizations
the United Nations Secretary-General's choice for the
across the nation to adorn their landmarks, icons, or
UNiTE to End VAW Campaign, which is a long-term
structures with the color orange from November 25
initiative aimed at preventing and eliminating violence
to December 12 each year in alignment with the
against women and girls on a global scale. The color
18-Day Campaign to End VAW.
orange, being vibrant and imbued with optimism,
symbolizes hope and a future devoid of violence
against women and girls.

How to participate?
Decorate your chosen landmark or icon with orange by
using flags, streamers, or banners. You may also paint
your landmark with orange, use orange spotlights
during the night, or orange your icon in the way
you deem appropriate and effective.
To make your involvement in this global campaign
known to a wider audience, upload your photos,
videos, and other content showcasing your orange
icons and other activities related to the
18-Day Campaign to End VAW on your official
social media accounts and/or websites, using
the following hashtags: #VAWfreePH and
#OrangeYourIcon2023

Participating agencies, local government units, and private

organizations are encouraged to create information,
education, and communication (IEC) materials related to
the 18-Day Campaign to End VAW. These materials can be
distributed to visitors or prominently displayed in the area.
Additionally, you can access and reproduce IEC
materials developed by the Philippine Commission
on Women (PCW) uploaded on the website:
https://www.pcw.gov.ph.
For more info
scan the QR code

@PCWgovph www.pcw.gov.ph