User persona development that

adds value
Did you know that 80% of new businesses fail because they
don't understand their customers? Don't let that be you.
Understand the power of a well-crafted user persona.

www.designpeeps.net
1/ Persona
Impact

User persona isn't just a buzzword. It brings your

customer's voice right into your planning room.
Imagine designing products with your customer
sitting right next to you. That's what a User Persona
does.

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2/ Data
Gathering

Start simple.

Gather data. Who are your customers? What are their

goals? Frustrations? How do they make decisions?
This isn't about guessing. It's about knowing.

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3/ Persona
Detailing

Give them a name, a job, and a daily routine.

Suddenly, 'Target Demographic: Females, 20-30'
becomes ' Jessica, 25, is a graphic designer who
struggles to find work-life balance.

Feel the difference.

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4/ Deep
Diving

But here's where most go wrong. They stop at the

basics. Dive deeper.

What are Jessica's values? What drives her decisions?

The deeper you go, the more valuable your User
Persona becomes.

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5/ Decision
Guidance

Use this insight for everything – product

development, marketing, and customer service. When
your team asks, 'What should we do?' The answer is,
'What would Jessica do?

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6/ Insight
Reflection

Now, reflect on your current understanding of your

customers. Does it feel like you're shooting in the dark,
or do you have a clear target?

How can you improve your User Persona to add real

value?

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 Comment Below

Have a story to share about how understanding your

customer changed the game for you? Or maybe you're

struggling to create a User Persona that truly represents

your customer

Let's discuss this in the comments!

Visit our website at:

www.designpeeps.net