Professional Documents
Culture Documents
Ying Han UXCaseStudyPresentation
Ying Han UXCaseStudyPresentation
Ying Han UXCaseStudyPresentation
1
Background
Competitor
Card Storage:
Stocard All apps allow users to store various types of cards, including credit,
debit, loyalty, and event tickets, digitally on their smartphones
Google Payment Functionality:
Pay Apple Wallet, Google Pay, and Alipay offer contactless payment
13.0% functionality, allowing users to make payments using stored cards
23.0% Other
Cross-Platform Availability:
9.0% While Apple Wallet is exclusive to iOS devices, Google Pay and
Stocard are available for both iOS and Android devices, providing
cross-platform accessibility to users
Additional Features:
There are so many cards that management is difficult and some cards are forgotten.
50%
Common problems users encounter in card management
15%
4
Survey & Insight
What a AI card management app should have
5
Interviews
"I prefer using my card for most
purchases, finding it more convenient
than carrying cash."
Sarah
“I would love to be reminded when Wei Zhao
Age:35
I need to use them. It would be Age:29
Retail Manager
better if it could give me tips on Student
Research summary
Problems Needs
7
Persona
Bio
Jesse is a doctor. Currently working in a hospital and earning a
considerable income. He is usually very busy and tired from work.
Frustration is common when it comes to card management.
Frustrations Goals
Work is busy and there is not enough time to Make sure to pay your credit card bills on time to
manage each card, resulting in late bills or delayed build and maintain a good credit history
payments
Manage all debts and make sure they are paid on
Facing complex financial situations, including high time
student loan debt, health insurance, and tax issues.
Name: Jesse
Don't know how to manage it Keep card information and financial data secure to
prevent identity theft and fraud
Physicians have higher incomes and financial
Occupation: Doctor resources, making them easy targets for identity
theft and financial fraud.
Regularly review card activity to ensure there are no
errors or unauthorized transactions.
Persona
Bio
Kara is a housewife with two children. She is responsible for
the family's daily chores, taking her sister to and from school,
and taking care of her younger brother at home. In addition,
he is responsible for the financial management of the family.
Frustrations Goals
There are too many cards at home and it is Set up automatic payments and reminders to
inconvenient to manage. Frequently forgetting avoid missed payments and late fee
to make payments or activate replacement
cards Smart reminder card benefit expiration date or
time when replacement card needs to be
Deadlines for certain card benefits are often activated
missed.
Name: Kara
Close or cancel cards that are rarely used or don’t
benefit from through smart analytics
Occupation: Housewife Based on the card's annual fee and benefits, the
best payment suggestions can be given.
Stages of
Awareness Search Download Use Review
journey
User goals Need better card Find card management Manage cards efficiently.
S hare feedback on app
Install CardMaster app experience.
management. solutions
app.
recommendations. rewards.
Emotions
Pain points Difficulty keeping track of Overwhelmed by options, Concerns about app Forgetting to use cards for Dealing with unresolved
multiple cards. unsure where to start. reliability and security. deals, missing bill payments. issues or bugs in the app.
roviding constructive
P
Discovering CardMaster
Opportunities Discovering solutions to
through online searches or
Easy access to download tilizing features like
U
10
How Might We...?
?
How might we use AI technology to realize intelligent
identification and entry of card information, and
categorize and manage it to improve users' card
management efficiency?
11
How Might We...?
?
How might we integrate real-time updates and
reminders to provide users with timely card status
information?
12
How Might We...?
?
How might we use AI technology to analyze user data
and provide users with a more personalized card
management experience that meets users needs and
preferences?
13
Task Flow 1
Jesse adding a new card and setting repayment date with voice command.
14
Task Flow 2
Kara wants to set up notifications for a credit card to receive real-time card status and alerts.
Agree to AI Disagree
Settings page Notification Select a card Notification recommending additional
preferences notification settings?
Agree
15
Task Flow 3
After Jesse receives the credit score notification, he reviews the results and makes adjustments.
Completed: receive a
Make adjustments
confirmation message
16
Testing
Before After
17
Testing
Before After
18
Testing
Added filter to message page. Users can
select the type of message content under
the filter to quickly find the message they
want to view among a large number of
messages.
Before After
19
Testing
Before After
20
UI Kit
Typography
Font family: Nunito H1 - Nunito bold 30px
Aa Aa Aa
Colors
Main color Secondary colors
21
UI Kit
Icons Other
Placeholder Tab #1 Tab #2 Tab #3
Option
Option
Title
Option
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
Option
do eiusmod tempor incididunt ut labore et dolore magna
aliqua elit, sed do eiusmod tempor incididunt uelit, sed do
eiusmod tempor.
Popover Top
Posuere consectetur est at DELETE DETAIL
lob ortis. Aenean eu leo
quam. Pellentesque ornare
Placeholder
BUTTON BUTTON DELETE DETAIL
OFF ON
22
High Fidelity Mockup
Task flow1: Jesse adding a new card and setting repayment date with voice command
6:20 6:20 6:20
Hi, I’m here. What can I do for you today?
6:20 6:20 6:20 6:20 6:20
Debit card Credit card Membership Chat Scan Card Info Chat Card Info Card Info
card
Card 1234 4567 7890 1234
Hi, Cardy number Hi, Cardy
Hi, I’m here. What can I do for you today? Name American National Bank of Texas Hi, I’m here. What can I do for you today?
Validity
I want to add a bank card. period 02 / 15 / 2026 I want to add a bank card.
Please choose how to add the card. Please choose how to add the card. Card You h123 Card
Hi, Cardy 6
CVV 123 number ave4su45cce
67ssfully added
7890 123 4 t he
debit card: ANBTX 1234 4567 number 1234 4567 7890 1234
Transaction limit
Automatic repayment settings Automatic repayment settings
3 3 3 3 3 3
Consumption pattern Consumption pattern
3
Password settings
Transaction limit
23
High Fidelity Mockup
Task flow2: Kara wants to set up notifications for a credit card to receive real-time card status and alerts.
Settings Notification
Notification
Notification
Notification Settings
Privacy Settings
Receive Transaction Receive Transaction
Language Settings Notifications Notifications
Receive Account Balance Receive Account Balance
Help and Support Alerts
Alerts
3 3 3 3
Save
Suggestion
24
High Fidelity Mockup
Task flow3: After Jesse receives the credit score message, he reviews the report and makes adjustments.
Auto repayment
AI has detected that your Bank of American AI has detected that your Bank of American
credit card's credit score was lowered due to credit card's credit score was lowered due to
overdue repayment last month. overdue repayment last month.
3 3 3 3 3
25
Prototype
Adding a new card and Set up notifications Reviews the reports and
setting repayment date makes adjustments.
26
Conclusion
27